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Jul-2024
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Overview
Market Insights Snapshot
Everyday Dabs has shown a dynamic performance in the California market, particularly within the Concentrates category. In April 2024, the brand was ranked 21st, and by May, it had significantly improved to the 10th position. However, the ranking dipped slightly to 12th in June and further dropped to 25th in July. This fluctuation indicates a volatile market presence, with notable sales peaking in May at $277,832 before declining to $162,469 in July. This downward trend might suggest increasing competition or seasonal changes affecting consumer preferences.
In contrast, the Edible category has not been a strong suit for Everyday Dabs in California. The brand consistently failed to break into the top 30, with rankings hovering in the mid-60s and even falling to 73rd in July. This indicates a less competitive position within the Edibles market, with sales also reflecting this struggle by decreasing from $21,398 in April to just $11,594 in July. This downward movement in both rankings and sales could point to the need for strategic adjustments to capture more market share in the Edibles segment.
Competitive Landscape
In the competitive landscape of California's concentrates market, Everyday Dabs has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 21 in April 2024, the brand saw a significant improvement, reaching rank 10 in May 2024, before slipping to rank 12 in June 2024 and further down to rank 25 in July 2024. This volatility contrasts with competitors like Nasha Extracts, which consistently hovered around the 20th position, and Cream Of The Crop (COTC), which showed a more stable performance despite being outside the top 20 for most of the period. Meanwhile, Humboldt Terp Council and Halfpipe Cannabis displayed similar rank fluctuations but maintained more consistent sales figures. The sharp decline in Everyday Dabs' rank in July suggests a need for strategic adjustments to regain its earlier momentum and compete more effectively in this dynamic market.
Notable Products
In July 2024, the top-performing product for Everyday Dabs was Dosi Runtz Wax (1g) in the Concentrates category, with sales reaching 1443 units. RS11 Sugar Wax (1g) followed closely, securing the second position. Xeno Sugar Wax (1g) climbed from fifth place in June to third place in July, showing a notable increase in sales to 1391 units. E85 Sauce Sugar (1g) maintained a steady performance, ranking fourth. Mintz Shatter (1g) rounded out the top five, demonstrating consistent popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
