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Oct-2024
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Overview
Market Insights Snapshot
Everyday Dabs has shown notable performance in the California concentrates category over the past few months. Starting with a rank of 20 in July 2024, the brand improved its position to 18 by August, dipped slightly to 22 in September, and rebounded back to 18 in October. This movement suggests a competitive edge and resilience in the market, despite fluctuating sales figures, with a notable sales recovery in October after a dip in September. However, in the edible category within California, Everyday Dabs did not make it into the top 30 rankings after July, indicating a potential area for growth or a need for strategic adjustments in this product line.
In the broader context, the absence of Everyday Dabs from the top 30 rankings in other states or provinces across both concentrates and edibles categories signifies either a limited market presence or competition challenges outside of California. This could be an opportunity for the brand to explore expansion strategies or strengthen its offerings to capture a larger market share. The consistent presence in California's concentrates top 30, however, underscores their stronghold in this category, hinting at a focused market approach that may benefit from replication in other regions. For those interested in more detailed insights and strategic implications, further examination of their market strategies could provide valuable lessons.
Competitive Landscape
In the competitive landscape of the California concentrates market, Everyday Dabs has experienced notable fluctuations in its ranking over the past few months, reflecting a dynamic market environment. Despite a dip in September 2024, where the brand fell out of the top 20, Everyday Dabs managed to regain its position by October, ranking 18th. This rebound suggests resilience amidst competitive pressures. In contrast, Nasha Extracts maintained a higher, though declining, rank from 10th in July to 16th in October, indicating a gradual decrease in market share. Meanwhile, Cream Of The Crop (COTC) consistently hovered around the 17th to 20th positions, showing a more stable yet lower performance compared to its peers. Interestingly, Roll Bleezy demonstrated a significant upward trajectory, jumping from 78th in July to 17th by October, which could pose a future threat to Everyday Dabs if this trend continues. The shifting ranks underscore the importance for Everyday Dabs to innovate and adapt its strategies to maintain and improve its standing in this competitive market.
Notable Products
In October 2024, Fig OG Shatter (1g) emerged as the top-performing product for Everyday Dabs, securing the first position in sales with a notable figure of 1446 units sold. OGKB Shatter (1g) followed closely in second place, while Slugger - Grape Gatsby Infused Pre-Roll (1.5g) ranked third. RS11 Sugar Wax (1g) saw a drop from its previous top position in September to fourth place in October. Jealousy Sugar (1g) rounded out the top five, maintaining a consistent presence in the rankings. The shifts in rankings highlight a strong preference for concentrates in October, with pre-rolls also performing well.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
