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Jan-2025
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Overview
Market Insights Snapshot
Excolo's performance in the Oregon cannabis market showcases interesting trends, particularly within the Flower category. In October 2024, Excolo held the 25th rank but experienced a decline in the subsequent months, dropping out of the top 30 in November and December. However, by January 2025, Excolo rebounded to the 28th position, indicating a potential recovery in their market presence. This fluctuation in rankings corresponds with their sales performance, which saw a dip in November and December before recovering in January. Such movements suggest that while Excolo faces challenges, they also have the capacity to regain market share.
It's notable that Excolo's absence from the top 30 in November and December could be viewed as a setback, especially considering their October performance. This period of lower rankings might have been influenced by seasonal factors or increased competition within the Oregon Flower category. Despite these challenges, the brand's ability to climb back to the 28th rank by January indicates resilience and adaptability. While the specific strategies that led to this recovery aren't detailed here, the data suggests potential areas of focus for Excolo to maintain and enhance their market position moving forward.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Excolo has experienced notable fluctuations in its rank and sales over the past few months. Starting from October 2024, Excolo was ranked 25th, but saw a decline to 36th in November, before slightly recovering to 34th in December, and then improving to 28th by January 2025. This indicates a resilience in the face of competitive pressures, particularly from brands like Earl Baker, which maintained a relatively stable rank, and Roots Grass Cannabis, which showed a significant jump in November. Despite these challenges, Excolo's sales rebounded strongly in January 2025, closing the gap with competitors such as Virgin Cannabis and JD Grown, both of which also saw improvements in their rankings. This pattern suggests that while Excolo faces stiff competition, its ability to bounce back in sales and rank highlights its potential for growth and adaptability in the Oregon market.
Notable Products
In January 2025, Sticky Purpz (Bulk) emerged as the top-performing product for Excolo, climbing from a previous second place in December 2024 to first place, with impressive sales of 3,290 units. Sour Apple Cookies (Bulk) entered the rankings for the first time, securing the second position. LA Kush Cake (Bulk) moved up from fifth place in December 2024 to third place in January 2025, showing a positive trend in sales performance. Sticky Purpz (3.5g) and Super Boof (28g) debuted in the rankings at fourth and fifth positions, respectively. This shift in rankings indicates a strong demand for bulk flower products from Excolo in the early months of 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
