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Sep-2024
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Overview
Market Insights Snapshot
Excolo has shown a notable upward trajectory in the Flower category within Oregon. Starting from a position outside the top 30 in June and July, Excolo made a significant leap to rank 30th in August, followed by an impressive climb to the 22nd spot by September. This movement indicates a strong recovery and growing consumer interest, as evidenced by the increase in sales from July to September. Such a trend suggests that Excolo is gaining traction and could potentially continue to rise in the rankings if this momentum is sustained.
The brand's journey in Oregon highlights both challenges and opportunities. Falling out of the top 30 in the early summer months might have been a concern, yet the subsequent rise in rank and sales volume suggests a successful strategy adjustment or market receptivity. The notable surge in sales from August to September further underscores this positive shift. However, the absence from the top 30 in the earlier months serves as a reminder of the competitive nature of the market, where maintaining a strong presence requires continuous effort and adaptation.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Excolo has demonstrated a remarkable upward trend in its rankings and sales from June to September 2024. Starting from a low rank of 47 in June, Excolo surged to 22 by September, showcasing a significant improvement in market presence. This upward trajectory is mirrored in its sales figures, which saw a substantial increase from June to September. In comparison, Gnome Grown Organics maintained a relatively stable presence, hovering around the 20th rank, while Derby's Farm experienced fluctuations, peaking at rank 12 in August before dropping to 21 in September. Meanwhile, Lofty showed consistent improvement, climbing from rank 52 in June to 23 in September. Excolo's rapid ascent in rank and sales suggests a strong market strategy and growing consumer preference, positioning it as a formidable competitor in the Oregon flower market.
Notable Products
In September 2024, Pure Michigan (1g) emerged as the top-performing product for Excolo, leading the sales with an impressive 1883 units sold. London Fog (3.5g) maintained its strong position, holding steady at rank 2 from the previous month, although its sales decreased to 1662 units. Super Boof (1g) saw a notable rise to rank 3, despite a slight dip in sales to 1162 units compared to earlier months. Xco OG #33 (3.5g) and Lipz (1g) rounded out the top five, debuting at ranks 4 and 5, respectively, indicating a positive reception in the market. This shift in rankings highlights Pure Michigan's ascent to the top spot, contrasting with the stability of London Fog and the introduction of new contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
