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Oct-2024
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Overview
Market Insights Snapshot
Excolo has shown a notable upward trajectory in the Oregon market, particularly in the Flower category. The brand wasn't in the top 30 rankings in July 2024, but it made a significant leap to rank 26th in August. This upward momentum continued with Excolo reaching 24th place in September and maintaining a solid 25th position in October. This consistent presence in the top 30 indicates a strengthening foothold in the Oregon market, which could be attributed to strategic market positioning or increased consumer demand for their products.
The progression of Excolo's performance in Oregon highlights a positive trend, especially considering their absence from the top 30 rankings as recently as July 2024. The brand's ability to climb into the top rankings within a few months suggests that they are effectively capitalizing on market opportunities. However, the slight dip from 24th to 25th between September and October may suggest a plateau or increased competition in the Flower category. Monitoring how Excolo continues to maneuver in this competitive landscape will be crucial for understanding their long-term market strategy and potential for further growth.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Excolo has demonstrated a significant upward trajectory in recent months, reflecting a strategic shift that has positively impacted its market position. After starting outside the top 20 in July 2024, Excolo surged to rank 26th in August and maintained a strong presence with ranks of 24th and 25th in September and October, respectively. This improvement is notable when compared to competitors like Frontier Farms, which experienced a decline from 14th to 26th over the same period, and Meraki Gardens, which fluctuated significantly, dropping to 37th in September before recovering to 23rd in October. Meanwhile, Tao Gardens showed a similar upward trend, climbing from 42nd to 24th by October. Excolo's consistent performance, despite the competitive volatility, suggests a robust strategy that has effectively captured market share, potentially positioning it for continued growth in sales and rank within the Oregon flower market.
Notable Products
In October 2024, Excolo's top-performing product was Pure Michigan 1g from the Flower category, maintaining its number one rank from the previous month with sales of 2,183 units. Xco Plum Wine O 3.5g followed at second place, making a notable entry into the rankings. Super Boof 1g climbed from the fifth position in September to secure the third spot in October, indicating a significant increase in popularity. Oregon Trail 3.5g and Space Fritter 3.5g debuted at fourth and fifth places, respectively, showcasing a strong performance in the Flower category. These shifts suggest a dynamic change in consumer preferences towards new and varied offerings from Excolo.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
