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Jan-2025
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Overview
Market Insights Snapshot
EXKA (XK) has shown a steady presence in the Ontario concentrates category, consistently ranking in the mid-30s throughout the last quarter of 2024 and into January 2025. Notably, there was a slight improvement in their ranking from 37th in December 2024 to 36th by January 2025, indicating a positive trajectory. This improvement in ranking coincided with a significant increase in sales from November to December 2024, suggesting a successful marketing or sales strategy during the holiday season. Despite these gains, the brand has not yet broken into the top 30, which could be an area of focus for future growth.
In contrast, EXKA (XK) struggled to make a mark in the pre-roll category in Saskatchewan, where it did not rank within the top 30 brands. The absence of a ranking suggests a challenging competitive environment or perhaps a lack of brand visibility in this category. While the brand did achieve a ranking of 61 in November 2024, the lack of data for other months indicates a need for strategic adjustments to improve its market position. This performance disparity between categories and provinces highlights the importance of tailored strategies to address varying market dynamics across regions.
Competitive Landscape
In the Ontario concentrates market, EXKA (XK) has demonstrated a steady performance, maintaining a consistent rank around the mid-30s over the past few months. Despite facing tough competition, EXKA (XK) improved its position slightly from 38th in November 2024 to 36th by January 2025. This upward trend in rank, coupled with a notable increase in sales from November to December 2024, suggests a positive reception of their products. However, competitors like Terra Labs and Sheeesh! have maintained higher ranks, consistently staying in the low 30s, with Sheeesh! even climbing to 33rd in January 2025. This indicates that while EXKA (XK) is gaining traction, there is still significant ground to cover to catch up with these leading brands. Meanwhile, Phant and Phyto Extractions have shown more volatility in their rankings, suggesting potential opportunities for EXKA (XK) to capitalize on any market shifts to further enhance its competitive standing.
Notable Products
In January 2025, Happy Hour (7g) from EXKA (XK) maintained its position as the top-performing product in the Flower category, with sales reaching 1,185 units. Haschtag Premium Hash (2g) held steady at the second rank in the Concentrates category, following its brief dip to third place in December 2024. Haschtag- Strwaberry Hash (2g) continued to secure the third spot, consistently ranking within the top four over the past months. Splash Citrus Oral Spray Oils (3.5ml) entered the rankings at fourth place, marking its debut in the dataset. XKoala Pre-Roll 10-Pack (5g) experienced a drop to fifth place in January 2025, declining from its previous fourth position in December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
