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Nov-2024
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Overview
Market Insights Snapshot
Exotic Elevations has shown varied performance across different product categories in Maryland. In the Concentrates category, the brand experienced a steady decline in rankings from August to November 2024, moving from 21st to 25th. This downward trend was accompanied by a decrease in sales, with November figures significantly lower than those in August. Such a decline suggests potential challenges in maintaining market share within this category. In contrast, the Vapor Pens category presented a different scenario. Although Exotic Elevations did not make it into the top 30 rankings in October, they reappeared in November at 47th, indicating a potential rebound or strategic shift. However, the absence from the top 30 in October highlights a competitive landscape and may suggest areas for improvement.
While Exotic Elevations faced challenges in maintaining top rankings in both categories, the brand's ability to stay within the top 30 for Concentrates throughout the months indicates some resilience. The Vapor Pens category, however, presents a more fluctuating performance, as evidenced by the absence from the top 30 in October. This inconsistency might point to either a volatile market or internal strategic adjustments. The sales figures reflect these trends, with noticeable fluctuations that could be indicative of broader market dynamics or brand-specific factors. Overall, Exotic Elevations' performance in Maryland provides insights into the competitive nature of the cannabis market and the importance of strategic positioning across different product categories.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Exotic Elevations has experienced notable fluctuations in its market position over recent months. After a promising rise to the 41st rank in September 2024, the brand did not maintain a top 20 position in October, indicating a potential challenge in sustaining momentum. By November, Exotic Elevations re-entered the rankings at 47th, suggesting a need for strategic adjustments to regain its earlier standing. In contrast, Khalifa Kush consistently held a higher rank, ranging from 36th to 43rd, despite a downward sales trend, which may reflect stronger brand loyalty or market presence. Meanwhile, Eden Solventless and Happy Eddie also faced challenges, with both brands ranking lower than Exotic Elevations in November, highlighting a competitive opportunity for Exotic Elevations to capitalize on its rivals' declining sales and bolster its market share.
Notable Products
In November 2024, Exotic Elevations' top-performing product was the Banana Punch x Dosidos Live Resin (0.5g) in the Concentrates category, moving up from third place in October to secure the top spot with sales reaching 209 units. The True Blue Live Liquid Diamonds Cartridge (0.5g) claimed the second position in the Vapor Pens category, improving from an unranked position in October. G.O.A.T.E.D Kush Live Resin Diamonds Cartridge (0.5g) entered the rankings for the first time, taking third place in the Vapor Pens category. The Purpaya Cured Live Resin Badder (1g) debuted in fourth place among Concentrates, while the Wolf Dawggy Live Resin Diamonds Cartridge (0.5g) rounded out the top five. These shifts indicate a dynamic change in consumer preferences, with new entries in the rankings highlighting the evolving demand for both Concentrates and Vapor Pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
