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Jan-2025
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Overview
Market Insights Snapshot
EZ Flower's performance in the Washington market has shown some variability over the past few months. In the Flower category, the brand started in October 2024 with a rank of 25, dropped out of the top 30 in November, and then saw a gradual improvement, ending January 2025 back at rank 24. This fluctuation indicates a potential challenge in maintaining consistent market presence, but the recovery by January suggests strategic adjustments may be paying off. The sales figures reflect this trend, with a dip in November followed by a recovery in the subsequent months.
While the Flower category in Washington shows a promising rebound for EZ Flower, the absence of rankings in other categories or states suggests areas for potential growth or concern. The lack of top 30 presence in November is particularly notable, as it highlights a competitive market environment or possible internal challenges. Understanding the factors behind these shifts could provide valuable insights into the brand's market strategies and areas for improvement.
Competitive Landscape
In the competitive landscape of the Washington flower category, EZ Flower has experienced a notable fluctuation in its market position over the past few months. Initially ranked 25th in October 2024, EZ Flower saw a significant drop to 44th in November, indicating a potential challenge in maintaining market share. However, the brand rebounded to 39th in December and further improved to 24th by January 2025, suggesting a recovery in sales momentum. This upward trend is crucial as it positions EZ Flower ahead of competitors like Smokey Point Productions (SPP), which fell out of the top 20 by January, and Ooowee, which also saw a decline in rank. Meanwhile, Withit Weed and Momma Chan Farms have shown improvements, with the latter surpassing EZ Flower temporarily in December. The dynamic shifts in rankings highlight the competitive pressures in the market, making EZ Flower's recent recovery a positive indicator of its resilience and potential for sustained growth.
Notable Products
In January 2025, EZ Flower's top-performing product was Georgia Pie (3.5g) in the Flower category, which climbed to the number one rank from second place in December 2024, with notable sales of 2,909 units. Gary Peyton (3.5g) was the second top product, dropping from its consistent first-place position held from October to December 2024. Gary Payton Oreoz (3.5g) saw a resurgence, moving up to third place after not being ranked in November and December 2024. Dirty Sugah (3.5g) maintained a stable presence, ranking fourth, although its sales figures showed a gradual decline over the months. Pineapple Fruz (3.5g) held steady in fifth place, showing a slight increase in sales compared to December 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
