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Oct-2024
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Overview
Market Insights Snapshot
EZ Flower has shown a notable upward trajectory in the Washington market, particularly within the Flower category. After not making it to the top 30 in July 2024, the brand made significant strides by climbing to rank 85 in August, reaching rank 37 in September, and finally securing the 30th position by October. This improvement is reflected in their sales figures, which have increased consistently from August through October. Such a progression suggests a growing consumer demand and effective market penetration strategies in Washington, although the initial absence from the top 30 indicates prior challenges in gaining traction.
While the performance in Washington is promising, the absence of EZ Flower in the top 30 rankings in other states or provinces during the same period could be seen as a missed opportunity or a strategic focus on the Washington market. The lack of presence elsewhere raises questions about their market strategy and whether they are concentrating efforts regionally or facing competitive pressures in other areas. Understanding these dynamics could provide insights into their future expansion plans and potential for growth in other regions.
Competitive Landscape
In the competitive landscape of the flower category in Washington, EZ Flower has shown a remarkable upward trajectory in rankings over the past few months. Starting from outside the top 20 in July 2024, EZ Flower made a significant leap to rank 85th in August and continued its ascent to 37th in September, finally reaching 30th place by October. This upward trend indicates a strong increase in market presence and consumer preference. In contrast, SKÖRD experienced a decline, dropping from 15th in July to 28th in October, suggesting a potential shift in consumer loyalty or market dynamics. Meanwhile, Thunder Chief Farms maintained a steady climb, reaching 29th place in October, closely trailing EZ Flower. The competitive gains by EZ Flower are noteworthy, especially when considering the consistent sales growth, which aligns with its improved ranking, highlighting its increasing appeal in the Washington flower market.
Notable Products
In October 2024, the top-performing product from EZ Flower was Gary Peyton (3.5g), maintaining its first-place ranking from September and achieving sales of 2960 units. Dirty Sugah (3.5g) held the second position, although its sales decreased from the previous month. Jealousy Cheesecake (3.5g) emerged as the third top product, despite not being ranked in September, indicating a strong comeback. Gary Payton x Oreoz (3.5g) entered the top five for the first time, securing the fourth position. Gelonade (3.5g) dropped to fifth place, showing a decline in its sales figures compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
