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Dec-2024
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Overview
Market Insights Snapshot
Fade Co. has shown varied performance across different states and product categories in recent months. In Arizona, the brand has demonstrated a notable rise in the Concentrates category, entering the top 10 by December 2024 despite not being ranked in the top 30 in the preceding months. This indicates a significant uptick in consumer interest or distribution efforts in this segment. However, the Flower category in Arizona presents a contrasting scenario, where Fade Co. experienced a decline from a consistent 11th place in September and October to 14th in November, before slightly recovering to 13th in December. This fluctuation suggests potential challenges in maintaining market share or possibly increased competition. Meanwhile, the Vapor Pens category in Arizona shows a positive trajectory, with the brand climbing from 22nd position in September to 12th by December, highlighting a strengthening presence in this segment.
In Maryland, Fade Co. has maintained a strong foothold in the Flower category, consistently ranking at the top, although it slipped slightly from 1st place in September to 2nd in October and December. This slight dip could indicate increased competition or shifting consumer preferences within the state. The Pre-Roll category in Maryland also reflects a dynamic performance, with Fade Co. improving its position from 7th place in September to 4th in November, before settling at 6th in December. This suggests a competitive market environment with potential for growth. On the other hand, the brand's performance in the Vapor Pens category has been relatively stable, maintaining positions around the 17th to 19th rank, which indicates a steady, albeit less dominant, presence in this category in Maryland.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Fade Co. has experienced notable fluctuations in its market position over the last few months. Starting as the top-ranked brand in September 2024, Fade Co. saw a decline to the second position in October and further to third in November, before recovering slightly to second place in December. This shift is primarily influenced by the performance of competitors such as Rythm, which overtook Fade Co. to claim the top spot in October and maintained it through December, and SunMed, which briefly surpassed Fade Co. in November. Despite these changes, Fade Co. remains a strong contender, with sales figures indicating a robust presence in the market, although slightly trailing behind Rythm's higher sales. Meanwhile, Strane has shown a steady climb, moving from fifth to third place by December, suggesting increased competition in the flower category. These dynamics highlight the importance for Fade Co. to strategize effectively to regain and maintain its leadership position in this competitive market.
Notable Products
In December 2024, Rainbow Guava (3.5g) emerged as the top-performing product for Fade Co., securing the number one spot in the sales rankings. Granddaddy Purple (3.5g) followed closely, dropping to second place from its previous first-place ranking in November, with sales reaching 7,802 units. The Blackberry Champagne Pre-Roll 2-Pack (1g) climbed to third place, indicating a strong performance in the Pre-Roll category. Hash Burger (3.5g) and Grape Gas (3.5g) rounded out the top five, maintaining stable positions as new entrants in the rankings. This shift in rankings highlights a dynamic change in consumer preferences, with Rainbow Guava (3.5g) taking a significant lead in December.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
