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Oct-2024
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Overview
Market Insights Snapshot
Fade Co. has exhibited varied performance across different states and product categories, with notable trends in both Arizona and Maryland. In Arizona, the brand's presence in the Flower category has seen a decline, moving from 6th place in July 2024 to 12th by October 2024. This downward trend is mirrored in their sales figures, which have decreased over the same period. Conversely, in the Vapor Pens category, Fade Co. has shown resilience, improving their ranking from 25th in July to 15th in October, suggesting a strategic focus or consumer preference shift towards this category. However, the Pre-Roll category saw a dip in visibility in August, as they were not ranked in the top 30, indicating potential challenges or market dynamics affecting that segment.
In Maryland, Fade Co. has maintained a strong foothold in the Flower category, consistently ranking at the top, peaking at 1st place in August and September 2024, before slightly dropping to 2nd in October. This indicates a robust demand for their Flower products in the state, supported by substantial sales figures. The Pre-Roll category, however, has seen a steady position at 6th place from August to October, maintaining a consistent market presence. Interestingly, the Vapor Pens category has shown improvement, with Fade Co. breaking into the rankings in August at 23rd and climbing to 19th by October, after not being in the top 30 in July. This upward trajectory in Vapor Pens could signal a growing acceptance or strategic push in this product line within Maryland.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Fade Co. has demonstrated significant fluctuations in its market position over the past few months. Starting from July 2024, Fade Co. held the third rank, but it quickly ascended to the top position in August and maintained its lead in September. However, by October, it slipped back to the second position. This shift is primarily influenced by Rythm, which regained the top spot in October after a brief dip to third place in September. Despite this, Fade Co.'s sales have remained relatively stable, with a slight decline from September to October. Meanwhile, SunMed consistently held the second or third rank, indicating a steady competitive presence, while Strane remained in the lower ranks, suggesting less immediate threat to Fade Co.'s market share. These dynamics highlight the competitive pressure from leading brands, particularly Rythm, and underscore the importance for Fade Co. to strategize effectively to reclaim and sustain its top position in the Maryland flower market.
Notable Products
In October 2024, the top-performing product for Fade Co. was Banana Zoap (3.5g) in the Flower category, maintaining its number one rank from September with sales of 10,283 units. Super Boof (3.5g) secured the second position, consistent with its rank in September, although its sales saw a decline compared to previous months. Mule Fuel (3.5g) climbed to third place from fourth in September, showing resilience despite a decrease in sales figures. Gelato #41 (3.5g) dropped to fourth place, indicating a downward trend from its third-place ranking in September. Newly introduced Melonatta (3.5g) entered the rankings at fifth place, showcasing potential within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
