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Nov-2024
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Overview
Market Insights Snapshot
In the cannabis market, Fade Co. has shown varied performance across different states and product categories. In Arizona, the brand has made significant strides in the Concentrates category, breaking into the top 30 with a notable 12th place ranking in November 2024. This is a positive development as it indicates a growing presence in a previously unranked category. On the other hand, their performance in the Flower category has seen a decline from 6th place in August to 13th in November, suggesting potential challenges in maintaining market share. The Pre-Roll category presents a mixed picture, as Fade Co. was not ranked in August but managed to secure rankings in September and October, albeit outside the top 10. Vapor Pens, however, show a promising upward trend, climbing from 22nd place in September to 13th in November.
In Maryland, Fade Co. has demonstrated strong performance in the Flower category, consistently ranking in the top three, although there is a slight downward trend from 1st place in August to 3rd in November. This indicates a robust market presence but also hints at increasing competition. Their Pre-Roll products have improved their standing, moving up from 7th place in August to 4th in November, suggesting successful market strategies in this category. Meanwhile, Vapor Pens have seen a steady climb, advancing from 23rd place in August to 17th in November, reflecting growing consumer interest in this product line. These movements suggest that while Fade Co. is facing challenges in certain areas, it is also making strategic gains in others, particularly in Maryland's Pre-Roll and Vapor Pen categories.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Fade Co. has experienced notable shifts in its market position over the past few months. Initially holding the top rank in August and September 2024, Fade Co. saw a decline to the second position in October and further to the third position by November. This downward trend coincides with the rise of Rythm, which climbed from the third position in September to claim the top spot in October, maintaining a strong presence in November. Additionally, SunMed emerged as a significant competitor, moving from third place in October to first in November, indicating a robust upward trajectory. Meanwhile, brands like Strane and Grassroots remained relatively stable, with Grassroots showing a slight improvement in rank. These dynamics suggest that while Fade Co. remains a leading brand, it faces increasing competition from Rythm and SunMed, necessitating strategic adjustments to regain its top position in the Maryland Flower market.
Notable Products
In November 2024, the top-performing product for Fade Co. was Granddaddy Purple (3.5g) in the Flower category, achieving the number one rank with sales figures of $7,020. Super Boof (3.5g), also in the Flower category, maintained its second-place position from October to November, despite a gradual decline in sales over the previous months. Yahemi Pre-Roll 2-Pack (1g) emerged as a strong performer, securing the third rank, while Banana Zoap Pre-Roll 2-Pack (1g) followed closely in fourth place. Mule Fuel (3.5g) dropped to fifth place after consistently ranking in the top three in the preceding months. This shift indicates a notable change in consumer preferences within the Flower category for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
