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Jan-2025
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Overview
Market Insights Snapshot
Fairwinds has demonstrated a consistent performance across various product categories in Washington. In the Capsules category, the brand maintained a solid second-place ranking from October 2024 through January 2025, showing a slight increase in sales from $75,789 in October to $77,976 in January. The Tincture & Sublingual category is where Fairwinds truly excels, holding the top spot consistently over the same period. Despite a dip in sales in November 2024, the brand recovered to nearly match its October figures by January 2025. This indicates a strong consumer preference and brand loyalty in these categories.
However, Fairwinds' performance in other categories like Topicals and Vapor Pens presents a different picture. While the brand holds a steady fourth-place ranking in the Topicals category, sales have fluctuated, peaking in December 2024 before dropping in January 2025. The Vapor Pens category has seen Fairwinds struggling to break into the top 30, only appearing in the rankings in December 2024 and January 2025 at 93rd and 87th, respectively. This suggests that while Fairwinds has a strong foothold in certain categories, there is room for growth and improvement in others, particularly in the highly competitive Vapor Pens market.
Competitive Landscape
In the Washington Tincture & Sublingual category, Fairwinds has consistently maintained its top position from October 2024 through January 2025, showcasing its strong market presence and consumer preference. This consistent ranking is particularly notable when compared to its closest competitor, Green Revolution, which has also held a steady second place during the same period. Despite Green Revolution's stable rank, Fairwinds' sales figures remain significantly higher, indicating a robust lead in market share. Meanwhile, Ceres consistently ranks third, with sales figures considerably lower than both Fairwinds and Green Revolution, highlighting the competitive gap between the top two brands and the rest of the market. This data underscores Fairwinds' dominance in the category and suggests a strong brand loyalty among consumers, which could be a critical factor for potential investors or partners considering market dynamics in Washington.
Notable Products
In January 2025, the top-performing product for Fairwinds was the CBD/CBN/THC 5:5:1 Deep Sleep Tincture, maintaining its first-place rank from the previous three months, with sales reaching 1682 units. The CBD/THC 1:1 Ratio Tincture climbed back to the second position, having been third in December 2024. The CBD/THC 5:1 Companion Savory Bacon Tincture dropped one spot to third place, while the CBD/THC 5:1 Companion Roasted Chicken Tincture improved its rank to fourth from fifth in December. A new entry in the ranking for January is the CBD/CBG/THC FECO High Potency 20-Pack, debuting at fifth place in the category of Capsules.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
