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Nov-2024
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Overview
Market Insights Snapshot
Fairwinds has demonstrated consistent performance in the Washington market across several categories. In the Capsules category, Fairwinds has maintained a steady rank of 2nd place from August through November 2024, indicating a stable presence and consumer trust in their capsule products. Their sales figures in this category have shown a slight fluctuation but ended on a positive note with an increase in November. In the Tincture & Sublingual category, Fairwinds has excelled by retaining the top spot consistently over the same period, showing a strong foothold in this segment. This category has also witnessed a notable sales growth in November, reflecting a robust demand for their tincture products.
Conversely, Fairwinds' performance in the Topical category has been less dominant, with a dip in ranking from 3rd to 4th place in September and maintaining that position through November. This slight drop suggests increased competition or a shift in consumer preferences within the topical market. Despite the drop in ranking, there was a recovery in sales in November, which could indicate a potential rebound or successful marketing strategies. The absence of Fairwinds in the top 30 brands in other states or provinces highlights an opportunity for growth and expansion beyond Washington, suggesting that while they have a stronghold in their home state, there is room to capture market share elsewhere.
Competitive Landscape
In the Washington market for the Tincture & Sublingual category, Fairwinds has consistently maintained its top position from August to November 2024, showcasing its strong brand presence and consumer loyalty. Despite a slight dip in sales in September, Fairwinds rebounded with a notable increase in November, indicating a positive sales trajectory. In comparison, Green Revolution has held steady in the second rank but has experienced a downward trend in sales over the same period, which could suggest challenges in capturing market share from Fairwinds. Meanwhile, Ceres remains in the third position, with a gradual increase in sales, yet still significantly trailing behind Fairwinds in terms of market dominance. This consistent ranking and sales performance solidify Fairwinds' leadership in the category, highlighting its competitive edge over other brands.
Notable Products
In November 2024, the top-performing product from Fairwinds was the CBD/CBN/THC 5:5:1 Deep Sleep Tincture, maintaining its first-place rank consistently since August, with sales reaching 1641 units. The CBD/THC 5:1 Companion Savory Bacon 64x Tincture rose significantly in rank from fourth to second, showcasing a notable increase in sales performance. The CBD/THC 5:1 Companion Roasted Chicken Tincture also improved its position from fifth in October to third in November. Meanwhile, the CBD/THC 5:1 Companion Savory Bacon Tincture slipped from second to fourth place, indicating a slight decline in its sales momentum. Lastly, the CBD/THC 1:1 Ratio Tincture dropped from third to fifth place, suggesting a decrease in consumer demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
