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Oct-2024
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Overview
Market Insights Snapshot
Fairwinds has shown a consistent performance in the Washington market, particularly in the Capsules and Tincture & Sublingual categories. The brand has maintained its stronghold, securing the second position in Capsules across the months from July to October 2024, with a slight uptick in sales in October. This stability is a testament to their strong product offering in this category. In the Tincture & Sublingual category, Fairwinds has dominated the top position consistently, although there was a noticeable dip in sales during August and September, followed by a recovery in October. This indicates a robust brand loyalty and possibly a seasonal variation in consumer demand.
In the Topical category, Fairwinds has experienced some fluctuation, moving from the fourth to the third position in August before dropping back to fourth place in October. Despite these shifts, the sales figures suggest that the brand's position is relatively stable, with only minor variations. However, in the Vapor Pens category, Fairwinds did not maintain a top 30 ranking after July, which could be a cause for concern or an opportunity for growth, depending on market conditions. This absence from the rankings could highlight a strategic gap or a shift in consumer preferences that the brand might need to address to regain competitive positioning in this segment.
Competitive Landscape
In the Washington market for the Tincture & Sublingual category, Fairwinds has consistently maintained its top position from July to October 2024, showcasing its strong brand presence and customer loyalty. Despite a slight fluctuation in sales figures, Fairwinds remains the leader, outperforming its closest competitor, Green Revolution, which holds a steady second place. Notably, Green Revolution's sales are significantly lower, indicating a substantial gap in market dominance. Meanwhile, Ceres consistently ranks third, with sales figures that are markedly lower than both Fairwinds and Green Revolution. This stability in ranking highlights Fairwinds' robust market strategy and its ability to sustain leadership amidst competitive pressures.
Notable Products
In October 2024, Fairwinds' CBD/CBN/THC 5:5:1 Deep Sleep Tincture maintained its position as the top-performing product, holding the number one rank for the fourth consecutive month with sales reaching 1645 units. The CBD/THC 5:1 Companion Savory Bacon Tincture remained steady at the second rank, showing a notable increase in sales from 890 in September to 1007 in October. The CBD/THC 1:1 Ratio Tincture consistently held the third position across the months, with a sales increase to 930 units in October. The CBD/THC 5:1 Companion Roasted Chicken Tincture re-entered the rankings at fourth place, while the CBD/THC 5:1 Companion Savory Bacon 64x Tincture dropped to fifth, despite a slight sales increase. Overall, Fairwinds' Tincture & Sublingual category products showed stable performance with some fluctuations in rankings and sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
