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Dec-2024
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Overview
Market Insights Snapshot
Fairwinds has demonstrated a strong and consistent performance in the Washington cannabis market, particularly in the Capsules and Tincture & Sublingual categories. Throughout the last four months of 2024, Fairwinds maintained its impressive rank of second place in the Capsules category and held the top spot in Tincture & Sublingual. This dominance is underpinned by a steady increase in sales, with a notable jump in December for both categories. Such consistency in top rankings highlights Fairwinds' ability to capture and sustain consumer interest in these segments.
Conversely, Fairwinds' presence in the Topical category, while stable at fourth place, suggests room for growth or increased competition. The Vapor Pens category presents a more challenging landscape for Fairwinds, as they did not appear among the top 30 brands in the last four months, indicating a potential area for strategic focus or product development. This absence in rankings could be seen as a gap in their product portfolio within Washington, suggesting opportunities for market expansion or diversification. Overall, while Fairwinds excels in certain areas, there are still markets where they could enhance their footprint.
Competitive Landscape
In the Washington Tincture & Sublingual category, Fairwinds has consistently maintained its top position from September to December 2024, demonstrating a strong market presence and consumer preference. Despite the competitive landscape, Fairwinds' sales have shown a steady upward trend, with a significant increase from September to December. This growth trajectory is particularly notable when compared to its closest competitor, Green Revolution, which has consistently held the second rank but with lower sales figures each month. Meanwhile, Ceres remains in the third position, with sales figures significantly trailing behind both Fairwinds and Green Revolution. The consistent ranking and sales growth of Fairwinds highlight its robust brand loyalty and effective market strategies, positioning it as a leader in this category.
Notable Products
In December 2024, Fairwinds' top product was the CBD/CBN/THC 5:5:1 Deep Sleep Tincture, which maintained its first-place ranking for the fourth consecutive month, achieving a sales figure of 1904 units. The CBD/THC 5:1 Companion Savory Bacon Tincture climbed to second place from fifth in November, showing a significant increase in popularity. The CBD/THC 1:1 Ratio Tincture re-entered the rankings at third place after not being ranked in November. The CBD/THC 5:1 Companion Savory Bacon 64x Tincture dropped from second to fourth place, indicating a slight decline in sales momentum. Lastly, the CBD/CBG/THC FECO High Potency 20-Pack reappeared in the rankings at fifth place, suggesting a resurgence in demand for this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
