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Jan-2025
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Overview
Market Insights Snapshot
Farmer G's performance in the Missouri cannabis market highlights notable fluctuations across different product categories. In the Concentrates category, Farmer G maintained a presence in the top 30, ranking 17th in October 2024 and 18th in January 2025, suggesting consistent consumer interest despite a brief absence from the rankings in November and December. The Flower category, however, saw a decline in Farmer G's ranking from 30th in October to 44th by January, indicating a potential challenge in maintaining competitive positioning or perhaps a strategic shift in focus. The Vapor Pens category showed only an October ranking at 37th, hinting at either a lack of sustained consumer demand or strategic market adjustments.
In the Pre-Roll category within Missouri, Farmer G's performance was more volatile. The brand did not appear in the top 30 in November but managed to climb to 41st by January, reflecting a potential rebound or increased marketing efforts during this period. The absence from the top 30 in the Vapor Pens category after October could be seen as a drawback, suggesting a need for Farmer G to reassess its strategies in this segment. While specific sales figures are reserved for deeper analysis, the directional trends suggest areas of both opportunity and challenge for Farmer G across these categories.
Competitive Landscape
In the Missouri flower category, Farmer G has experienced notable fluctuations in its market position, reflecting a dynamic competitive landscape. Starting from October 2024, Farmer G held a relatively strong rank of 30, but by January 2025, it had slipped to 44, indicating a significant decline in its competitive standing. This downward trend in rank is mirrored by a decrease in sales, suggesting challenges in maintaining market share. In contrast, The Solid showed resilience, bouncing back to a rank of 39 in January 2025 after a dip in December. Meanwhile, Cookies consistently remained outside the top 20, indicating less competitive pressure from this brand despite its presence in the market. Cubano and LIT maintained relatively stable ranks, suggesting a steady performance. These insights highlight the competitive pressures Farmer G faces, emphasizing the need for strategic adjustments to regain its earlier market position and drive sales growth.
Notable Products
In January 2025, the top-performing product for Farmer G was Horchata Pre-Roll (0.5g) in the Pre-Roll category, which ascended to the number one rank with sales reaching 2048 units. Scooby Snax Shatter (1g) in the Concentrates category secured the second spot, showing a strong debut in the rankings. Apple Jelly Pre-Roll (1g) held the third position, maintaining a consistent presence in the top ranks. Hom Tanks Pre-Roll (0.5g) and Jet Fuel Pre-Roll (0.5g) occupied the fourth and fifth ranks respectively, indicating a robust demand for Pre-Roll products. Notably, the rise of Horchata Pre-Roll from second place in December 2024 to first in January 2025 highlights its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
