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Oct-2024
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Overview
Market Insights Snapshot
Farmer G's performance across various cannabis categories in Missouri has shown some interesting trends over the past few months. In the Concentrates category, the brand has experienced fluctuations, starting at rank 11 in July 2024, dropping to 13 in August, improving to 10 in September, and then falling again to 14 in October. This volatility, coupled with the decline in sales from August to October, suggests a competitive landscape in the Concentrates market. Meanwhile, in the Flower category, Farmer G has consistently improved its ranking, moving from 38 in July to 32 by October, indicating a steady growth in market presence despite a dip in sales in September.
In the Pre-Roll category, Farmer G's performance has been erratic, with a notable rise to rank 20 in September, followed by a sharp drop to 41 in October, which could be indicative of seasonal or supply-related challenges. The brand's Vapor Pens category saw a dip out of the top 30 in September, ranking at 42, but managed to climb back to 34 in October, showing resilience in recovering market share. This movement across categories highlights the dynamic nature of Farmer G's market strategy in Missouri, with some categories showing promise while others face challenges. Such insights could be pivotal for stakeholders looking to understand Farmer G's positioning in the cannabis market.
Competitive Landscape
In the Missouri flower category, Farmer G has shown a consistent performance with a slight improvement in rank from 38th in July 2024 to 32nd in October 2024. This upward trend is noteworthy, especially when compared to competitors like Willie's Reserve, which has seen a more significant rise from 43rd to 31st place in the same period, indicating a stronger growth trajectory. Meanwhile, In The Flow experienced a dramatic fall from 22nd to 38th, suggesting potential challenges in maintaining their market position. Square Grouper re-entered the rankings in September at 46th and climbed to 30th by October, showing a rapid increase in sales momentum. Despite these competitive pressures, Farmer G's stable sales figures and improved ranking suggest a solid market presence, though the brand may need to strategize further to accelerate its growth in the face of dynamic competitors.
Notable Products
In October 2024, the top-performing product from Farmer G was the Apple Fritter Pre-Roll (1g) in the Pre-Roll category, climbing to the number one rank with notable sales of 2,936 units. This product improved its position from rank 2 in September 2024. The Le' Chron Pre-Roll (0.5g) entered the rankings at position 2, showing strong performance in its debut month. Apple Butter (Bulk) in the Flower category secured the third rank, while Hom Tanks (3.5g) followed closely in the fourth position. The Tangerine Dreamsicle Distillate Cartridge (1g) in the Vapor Pens category rounded out the top five, marking a significant entry into the rankings for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
