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Jan-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Farmer's Cut has demonstrated a robust performance in the Flower category. Starting from a rank of 15 in October 2024, the brand made a significant leap to rank 4 by November and maintained a strong presence by ranking 6 and 7 in the subsequent months. This upward trend suggests a growing consumer preference for Farmer's Cut's Flower products, likely driven by increased brand recognition and customer satisfaction. However, it's worth noting that despite the high rankings, the brand did not maintain a top 3 position, which might indicate strong competition or room for further growth in this category.
In contrast, the Pre-Roll category in Massachusetts shows a different trajectory for Farmer's Cut. The brand was not in the top 30 in October 2024 but managed to climb to rank 67 by November. This upward momentum continued, reaching rank 37 in December and further improving to rank 26 by January 2025. This progression highlights a significant improvement and potential in the Pre-Roll category, suggesting that Farmer's Cut's efforts in this segment are beginning to pay off. The absence from the top 30 initially could be seen as a challenge, but the consistent rise in rankings indicates effective strategies in capturing market share.
Competitive Landscape
In the Massachusetts flower category, Farmer's Cut experienced a notable shift in its competitive positioning from October 2024 to January 2025. Initially ranked 15th in October 2024, Farmer's Cut surged to 4th place by November, demonstrating a significant improvement in market presence. However, this momentum slightly waned as they settled at 7th place by January 2025. This fluctuation in rank can be attributed to competitive dynamics, such as the consistent performance of Good Chemistry Nurseries, which maintained a strong position, climbing from 9th to 5th place, and the resilience of Road Tripper, which improved from 7th to 6th place. Meanwhile, Glorious Cannabis Co. experienced a decline from 4th to 8th place, potentially opening opportunities for Farmer's Cut to capitalize on market shifts. Despite these fluctuations, Farmer's Cut's sales showed a robust increase in November, aligning with their peak rank, indicating a strong market response to their offerings during that period.
Notable Products
In January 2025, Farmer's Cut's top-performing product was Gas O Lina Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from the previous month with notable sales of 8,228 units. Durban Poison Pre-Roll (1g) emerged as the second-ranked product, showing a strong entry in the rankings. The 2000's Pop Pre-Roll (1g) held steady in third place, consistent with its performance in December 2024. Gastro Pop #4 Pre-Roll (1g) slipped from its second-place position in December to fourth place in January. Pink Lemonade Gelato (3.5g), a Flower category product, debuted in the rankings at fifth place, indicating a rising interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
