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Nov-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Farmer's Friend Extracts has shown a consistent presence across various cannabis categories, albeit with varying levels of performance. The brand has maintained a steady ranking within the top 30 for Concentrates, although it experienced a slight decline from 24th in August to 28th by November. This indicates a need for strategic adjustments to regain momentum in this category. On a more positive note, Farmer's Friend Extracts has demonstrated exceptional stability in the Tincture & Sublingual category, consistently holding the 2nd position from August through November. This suggests a strong foothold and consumer preference for their products in this segment.
When examining their performance in the Vapor Pens category, Farmer's Friend Extracts has also maintained a top 10 ranking in Oregon. The brand fluctuated slightly between the 9th and 10th positions from August to November, indicating a competitive but stable presence. This consistency in the Vapor Pens category, along with their strong performance in Tincture & Sublingual, highlights a particular strength in these product lines. However, the brand's absence from the top 30 in other states or categories could suggest potential areas for growth or market expansion. Understanding these dynamics can provide valuable insights into Farmer's Friend Extracts' strategic positioning and potential opportunities for enhancing their market presence.
Competitive Landscape
In the Oregon vapor pens category, Farmer's Friend Extracts has experienced fluctuations in its ranking over the past few months, moving between 9th and 10th place from August to November 2024. This indicates a relatively stable position within the top 10, although it faces stiff competition from brands like Gem Carts, which consistently ranks higher, maintaining 8th place in both October and November. Meanwhile, Rogue Gold showed a notable improvement, jumping from 15th to 9th place in November, surpassing Farmer's Friend Extracts. Despite these challenges, Farmer's Friend Extracts remains competitive, with sales figures showing resilience, although slightly lower than its peak in August. The brand's ability to maintain its rank amidst these dynamics suggests a loyal customer base, but the upward trends of competitors like Echo Electuary and Higher Cultures highlight the need for strategic marketing and product differentiation to regain a stronger foothold in the market.
Notable Products
In November 2024, the top-performing product from Farmer's Friend Extracts was Bonkerz CO2 Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1388 units. Following closely was Wonka Bars CO2 Cartridge (1g) in the second position, and Cuban Chem CO2 Cartridge (1g) secured the third spot. Jungle Sherbert CO2 Cartridge (1g) and Sunset Sherbert CO2 Cartridge (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, all these products made their debut in the rankings for November, as there were no recorded ranks for the previous months. This indicates a strong market entry and performance for these products in the Vapor Pens category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
