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Dec-2024
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Overview
Market Insights Snapshot
Farmer's Friend Extracts has demonstrated a varied performance across different product categories and states, with some notable trends in Oregon. In the Concentrates category, the brand experienced a steady climb in ranking from September to November, moving from 25th to 23rd, before a slight drop to 29th in December. This fluctuation suggests a competitive market environment, where maintaining a top position is challenging. Meanwhile, their performance in the Tincture & Sublingual category has been remarkably stable, consistently holding the 2nd position throughout the last four months of the year, indicating a strong foothold and consumer preference in this segment.
In the Vapor Pens category, Farmer's Friend Extracts maintained a solid presence in the top 10, with rankings oscillating between 8th and 9th position from September to December. This stability highlights their consistent appeal in the vapor pen market, despite a slight dip in sales from November to December. The brand's ability to remain within the top 10 in this highly competitive category is noteworthy. However, the absence of Farmer's Friend Extracts from the top 30 rankings in other states or categories underscores the challenges of market penetration and the potential for growth beyond their current stronghold in Oregon.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Farmer's Friend Extracts has shown a consistent performance, maintaining a stable rank of 9th place from September to December 2024. This steadiness is notable given the fluctuations observed among its competitors. For instance, Mule Extracts experienced significant volatility, climbing to 4th place in October before dropping to 10th by December. Meanwhile, Select saw a decline from 7th to 11th place over the same period. Interestingly, Rogue Gold made a remarkable leap from 17th in September to 7th in December, indicating a strong upward trend. Despite these shifts, Farmer's Friend Extracts' ability to maintain its position suggests a loyal customer base and effective market strategies, even as it faces dynamic competition in the Oregon vapor pen market.
Notable Products
In December 2024, the top-performing product from Farmer's Friend Extracts was Donkey Sweaterz Full Spec CO2 Cartridge (1g), leading the sales with 1,218 units sold. Frosted Flakez Full Spectrum CO2 Cartridge (1g) followed closely, securing the second position, while Modified Collins CO2 Cartridge (1g) took the third spot. Truffle Mountain CO2 Glass Cartridge (1g) and Pink Runtz CO2 Glass Cartridge (1g) rounded out the top five in fourth and fifth place, respectively. All these products were new entries in the rankings for December, indicating a significant shift from previous months. This change suggests a strong market response to these vapor pens, possibly due to a recent promotional push or seasonal demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
