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Oct-2024
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Overview
Market Insights Snapshot
Farmer's Friend Extracts has shown varying performance across different product categories in Oregon. In the Concentrates category, the brand experienced a slight dip in rankings, moving from 22nd in July to 32nd in September, before recovering to 26th in October. This fluctuation indicates a competitive market where maintaining a stable position can be challenging. In contrast, their Tincture & Sublingual products have consistently held the 2nd position from July through October, highlighting a strong foothold in this category. This consistency suggests a loyal customer base or a successful product line that resonates well with consumers in Oregon.
The Vapor Pens category tells a different story, with Farmer's Friend Extracts starting at 9th place in July and gradually descending to 12th by October. Despite this downward trend, the brand remains within the top 15, indicating a solid presence but also potential challenges from competitors. Notably, the brand did not make it into the top 30 for Concentrates in September, which could be a cause for concern if similar trends appear in other states or categories. Overall, while Farmer's Friend Extracts shows strength in certain areas, there are clear opportunities for growth and improvement, particularly in maintaining or boosting their rankings in more competitive categories.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Farmer's Friend Extracts has experienced a slight decline in its market position over the past few months. Starting from a rank of 9th in July 2024, the brand slipped to 12th by October 2024, indicating a downward trend in its market presence. This decline is mirrored in its sales figures, which have decreased consistently over the same period. Notably, Select, a key competitor, maintained a higher rank than Farmer's Friend Extracts until October, when it dropped to 11th, suggesting a potential opportunity for Farmer's Friend Extracts to regain ground. Meanwhile, Rogue Gold showed a fluctuating performance, ending October with a rank of 10th, slightly ahead of Farmer's Friend Extracts. Oregrown consistently improved its rank, moving from 14th to 13th, indicating a steady upward trend that could pose a challenge to Farmer's Friend Extracts if not addressed strategically. These dynamics highlight the competitive pressures in the Oregon vapor pen market and underscore the need for Farmer's Friend Extracts to innovate and adapt to maintain its market share.
Notable Products
In October 2024, the top-performing product for Farmer's Friend Extracts was the Danny Tropicanny CO2 Glass Cartridge in the Vapor Pens category, securing the number one rank with sales of 1245 units. The Alien Sour Apple Full Spectrum CO2 Glass Cartridge followed closely, ranking second. The Cherry Cream Pie Full Spectrum Glass CO2 Cartridge, which was ranked first in September, dropped to third place. Meanwhile, the Lemon Cherry Gelato Full Spectrum CO2 Glass Cartridge climbed to fourth place, indicating a positive trend in its sales performance. Lastly, the Gelonade CO2 Glass Cartridge, which held the second position in September, fell to fifth place in October, showing a decrease in its sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
