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Dec-2024
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Overview
Market Insights Snapshot
Fifty Fold has shown a dynamic performance in the Washington market, particularly in the Flower category. Over the last quarter of 2024, the brand experienced fluctuations in its rankings, moving from 10th position in September to 8th in October, before dropping to 13th in November and slightly recovering to 12th in December. Despite these changes in rank, Fifty Fold's sales in the Flower category demonstrated resilience, with a notable increase from November to December, suggesting a potential rebound in consumer interest or strategic adjustments by the brand.
In the Pre-Roll category, Fifty Fold's performance in Washington was more variable, with the brand not securing a spot in the top 30 in September. However, by December, Fifty Fold climbed to the 48th position, indicating a positive trend and potential growth in market share. The sales figures for December were the highest in the last quarter, pointing to an effective strategy in capturing consumer demand during this period. This upward trajectory in Pre-Roll rankings could be indicative of a successful product launch or promotional campaign that resonated well with consumers.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Fifty Fold has experienced notable fluctuations in its rank over the last few months. Starting at 10th place in September 2024, Fifty Fold improved to 8th in October, only to drop to 13th in November before recovering slightly to 12th in December. This volatility contrasts with Forbidden Farms, which maintained a steady position around the 10th rank, and Agro Couture, which showed a more consistent upward trend, peaking at 9th in November. Mama J's and Thunder Chief Farms also demonstrated varying degrees of stability and improvement, with Thunder Chief Farms notably climbing from 19th in September to 14th by December. These shifts indicate a highly competitive market where Fifty Fold's sales performance, despite a strong recovery in December, suggests a need for strategic adjustments to maintain and improve its market position against consistently performing competitors.
Notable Products
In December 2024, Fifty Fold's top-performing product was the Snickerdoobie - GMO-Si-Do Infused Pre-Roll, which secured the second rank in the Pre-Roll category with notable sales of 1,594 units. Following closely, the Copper River (3.5g) Flower product achieved the third rank, showing a consistent presence in the top rankings after being second in October. The Super Lemon Haze (3.5g) maintained its position in the Flower category, ranking fourth, a slight drop from its third position in October. Snickerdoobie - Funky Oranges Infused Pre-Roll entered the top five for the first time, ranking fifth in December. These shifts indicate a dynamic change in consumer preferences within Fifty Fold's product offerings over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
