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Dec-2025
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Overview
Market Insights Snapshot
Fifty Fold has shown impressive performance in the Washington market, particularly in the Flower category. Over the last four months of 2025, the brand climbed from 13th place in September to an impressive 6th place by December. This upward trajectory is supported by a steady increase in sales, culminating in $555,120 in December. Such a significant improvement in ranking and sales indicates a strong demand for their Flower products, suggesting effective market strategies and consumer satisfaction. However, it's worth noting that Fifty Fold did not make it into the top 30 for the Pre-Roll category during this period, which may highlight a potential area for growth or a need to reassess their strategy in this segment.
While Fifty Fold's performance in the Flower category in Washington is commendable, their absence from the top 30 in the Pre-Roll category suggests a contrasting story. In October, they were ranked 100th, which indicates a significant gap compared to their Flower category success. This disparity could be attributed to various factors such as product differentiation, consumer preferences, or competitive pressures. The brand's ability to maintain and enhance its position in the Flower category while addressing challenges in Pre-Rolls will be crucial for its future growth and market presence. Observers and stakeholders might find it beneficial to closely monitor how Fifty Fold navigates these dynamics in the coming months.
Competitive Landscape
In the competitive landscape of the Washington flower category, Fifty Fold has demonstrated a notable upward trajectory in brand ranking over the last few months of 2025. Starting from a rank of 13th in September, Fifty Fold climbed to 8th in October, briefly dipped to 9th in November, and achieved an impressive 6th place by December. This positive trend in ranking is accompanied by a steady increase in sales, indicating growing consumer preference and market penetration. In contrast, Sweetwater Farms experienced fluctuating rankings, ending the year at 8th, while Redbird (formerly The Virginia Company) maintained a consistent 5th position throughout the same period. Meanwhile, Lifted Cannabis Co saw a slight decline from 6th to 7th, and EZ Flower / EZ Puff / EZ-Joint held a strong position within the top 4. These dynamics suggest that Fifty Fold's strategic initiatives are effectively enhancing its competitive stance in the Washington flower market, positioning it as a brand on the rise against established competitors.
Notable Products
In December 2025, Lollipopz (3.5g) from Fifty Fold regained its top position in the Flower category, achieving the highest sales figure of 1279 units. Slushious (3.5g) followed closely as the second top-performing product, marking its debut in the rankings. 06 Sour Diesel x Dante's Wrath (3.5g) secured the third spot with notable sales performance. LimeHeads (3.5g) came in fourth, while Copper River (3.5g) dropped to fifth place from its previous third position in November. The rankings for December highlight a dynamic shift in product popularity compared to earlier months, with Lollipopz maintaining a consistent presence at the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
