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Jan-2025
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Overview
Market Insights Snapshot
Fifty Fold has shown a dynamic performance in the Washington market, particularly in the Flower category. The brand experienced fluctuations in its ranking, starting at 8th place in October 2024, slipping to 12th in November, and then recovering slightly to 10th by January 2025. This movement indicates a resilient brand presence in a competitive market. Notably, Fifty Fold's sales in the Flower category saw a dip in November but rebounded in the subsequent months, suggesting effective strategies to regain market share. The trend of sales recovery, particularly from November's low to a higher point in January, is a positive sign for the brand's adaptability and appeal to consumers.
In contrast, Fifty Fold's performance in the Pre-Roll category in Washington has been less stable, with the brand not breaking into the top 30 rankings during the observed months. Starting at 54th place in October and moving to 49th by January, the brand has struggled to gain a strong foothold in this segment. Despite this challenge, there was a noticeable improvement from November to December, which could indicate potential growth opportunities if the brand can capitalize on this upward trend. The absence of Fifty Fold in the top 30 Pre-Roll rankings highlights an area for potential strategic focus to enhance its market position.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Fifty Fold has experienced notable fluctuations in its rank and sales over recent months. Starting in October 2024, Fifty Fold held a strong position at rank 8, but saw a decline to rank 12 by November, before gradually improving to rank 10 by January 2025. This volatility is contrasted by K Savage (WA), which consistently maintained a higher rank, peaking at rank 7 in November and December, indicating a stable and strong market presence. Meanwhile, Forbidden Farms experienced a slight decline, dropping from rank 9 to 12 by January, suggesting a potential decrease in consumer preference or market share. Interestingly, Viking Cannabis demonstrated a significant upward trend, moving from rank 16 in October to an impressive rank 8 by January, highlighting a growing consumer interest. Despite these challenges, Fifty Fold's sales rebounded in January, surpassing both Forbidden Farms and Agro Couture, indicating potential for recovery and growth in the competitive Washington flower market.
Notable Products
In January 2025, Fifty Fold's top-performing product was Snickerdoobies - Love Kief Infused Pre-Roll (0.75g), which climbed to the first rank with sales of 1665 units. The First Class Funk (3.5g) took the second position, marking its debut in the rankings for this month. Love (3.5g) followed closely in third place, also entering the rankings for the first time. Notably, Lollipopz (3.5g) dropped to fourth place from its previous second position in November 2024. Snickerdoobie - Copper River Infused Pre-Roll (0.75g), which had consistently held the top rank in previous months, fell to fifth place in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
