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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Fifty Fold’s category mix was concentrated, with Flower at 95.05% share and Pre-Roll at 4.95%, while overall brand sales grew 7.54% year over year and average price rose 25.16%. Within categories, Flower advanced 17.33% YoY and 1.81% MoM, whereas Pre-Roll contracted 58.68% YoY and 4.64% MoM; the Flower category’s average price of $19.97 contrasted with a $4.02 Pre-Roll average. With Flower ranked 7 in Washington and commanding nearly all mix, the data imply the brand is leaning into higher-priced Flower momentum while allowing Pre-Roll retrenchment to shrink its role.
The shift concentrates risk and positioning around Flower leadership, as a 17.33% YoY gain in Flower alongside a 58.68% YoY Pre-Roll decline increases dependence on a single category, even as May 2026 MoM trends diverge at +1.81% for Flower vs. −4.64% for Pre-Roll. Given the 7.54% YoY brand growth combined with a 25.16% average price increase, mix tilt and price architecture likely account for more growth than unit expansion, implying a premiumized Flower stance that supports a 7 rank in Washington but leaves headroom if Pre-Roll stabilization can prevent further mix erosion.
Competitive Landscape
Fifty Fold is currently ranked #7 in WA Flower, improving 3 positions year over year from #10 to #7, but slipping 3 spots since February 2026 when it peaked at #4 and 3 spots from its three-month rank of #4; meanwhile, Phat Panda held #1 year over year while its sales fell 7.7%, and Lifted Cannabis Co climbed from #7 to #3 with 16.9% YoY growth, indicating that Fifty Fold’s rank trajectory into May 2026 implies stabilization in the top 10 but a loss of recent momentum against faster-rising rivals.
Notable Products
Snickerdoobie - Copper River Infused Pre-Roll (0.75g) posted the largest month-over-month surge in May 2026 at +53.4%, jumping into rank 3, which contrasts with modest +4.8% growth for rank-2 Canal Street Runtz (3.5g) and implies momentum is shifting toward value-added formats. With Copper River (3.5g) steady at rank 1 and Phetti (3.5g) up +37.0% while holding rank 5, Flower still dominates the lineup by count, with at least seven of the top ten as Flower SKUs, yet the only >50% mover came from Pre-Roll. Canal Street Runtz (3.5g) at rank 2 and $26,802 in May 2026 sales grew slower than Phetti (3.5g) at +37.0%, signaling mix upside within mid-pack Flower even as the flagship Copper River (3.5g) anchors the top slot. The pattern implies Fifty Fold is benefiting from a two-track strategy where Flower maintains rank leadership while infused Pre-Rolls open an incremental growth lane.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
