.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fifty Fold has demonstrated a strong presence in the Washington market, particularly in the Flower category. Over the months from July to October 2024, the brand consistently maintained a top 10 position, moving from 9th to 8th place, indicating a positive trend in their market performance. This upward movement could be attributed to a steady sales increase from $465,520 in July to $482,918 in October. Such consistency in ranking and sales growth suggests a robust demand for Fifty Fold's Flower products, reflecting well on their market strategy and consumer appeal in Washington.
In contrast, Fifty Fold's performance in the Pre-Roll category within Washington has been less impressive, as they did not break into the top 30 during the observed months. Despite this, there was a slight improvement from 55th place in September to 48th in October. This indicates some positive momentum, although their sales figures fluctuated, starting at $98,075 in July and dropping to $68,937 in September before rebounding to $84,035 in October. The brand's challenge in this category suggests potential areas for growth and strategic adjustments to better capture consumer interest and improve their standing in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Fifty Fold has shown a promising upward trend in its ranking, moving from 9th place in July, August, and September 2024 to 8th place in October 2024. This improvement in rank indicates a positive shift in market positioning, despite the competitive pressure from brands like Fire Bros. and Redbird (formerly The Virginia Company), which consistently held higher ranks. Notably, Fire Bros. experienced a slight decline from 5th to 7th place, and Redbird maintained a stable position, fluctuating between 5th and 6th place. Meanwhile, Agro Couture climbed from 13th to 9th place by October, showcasing a similar upward trend to Fifty Fold. These dynamics suggest that Fifty Fold's strategic efforts are effectively enhancing its market presence, positioning it favorably against its competitors in the Washington Flower market.
Notable Products
In October 2024, Fifty Fold's top-performing product was Snickerdoobie - Copper River Infused Pre-Roll (0.75g) in the Pre-Roll category, maintaining its top rank from July and climbing from second in August, with sales reaching 2235 units. Copper River (3.5g) in the Flower category secured the second position, moving up from its first-place ranking in August. Super Lemon Haze (3.5g) also in the Flower category, held steady in third place, showing a slight decline in sales over the months. SnickerDoobie - Super Lemon Haze Infused Pre-Roll (0.75g) debuted in fourth place, while Snickerdoobie - Black Cherry Punch Kief Infused Pre-Roll (0.75g) entered the list in fifth place. These rankings indicate a strong preference for infused pre-rolls in Fifty Fold's product lineup for October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
