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Oct-2025
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Overview
Market Insights Snapshot
Fifty Fold has shown a notable performance in the Washington market, particularly within the Flower category. Over the past few months, the brand has experienced fluctuations in its ranking, moving from 11th place in July 2025 to 8th place by October 2025. This positive trajectory indicates a strengthening position in the market, supported by a rise in sales from $418,657 in July to $494,851 in October. Such movement suggests that Fifty Fold is successfully capturing consumer interest and expanding its market presence in the Flower category.
Conversely, Fifty Fold's performance in the Pre-Roll category in Washington has been less consistent. The brand was ranked 73rd in July, but by September, it fell out of the top 30, only to return to 97th place in October. This decline highlights challenges in maintaining a stable position within this category, signaling potential areas for strategic improvement. The sales figures reflect this trend, with a decrease from $52,066 in July to $33,815 in October, suggesting that Fifty Fold may need to reassess its approach to the Pre-Roll market to regain ground and enhance its competitive stance.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Fifty Fold has shown a dynamic performance over the past few months. Notably, Fifty Fold improved its rank from 11th in July 2025 to 8th by October 2025, indicating a positive trend in market positioning. This upward movement is significant, especially when compared to competitors like Artizen Cannabis and Fire Bros., both of which maintained relatively stable ranks but experienced a decline in sales. Meanwhile, Redbird (formerly The Virginia Company) saw a slight drop in rank from 5th to 6th, while Viking Cannabis fluctuated between 9th and 11th. Fifty Fold's ability to climb the ranks amidst these shifts suggests a robust strategy that resonates with consumers, potentially driven by effective marketing or product differentiation. This competitive edge could be crucial for sustaining and further enhancing its market share in the coming months.
Notable Products
In October 2025, the top-performing product for Fifty Fold was Snickerdoobie - Copper River Infused Pre-Roll (0.75g), climbing from a previous rank of 3 in July to secure the number 1 spot with sales reaching 1752 units. Copper River (3.5g) entered the rankings for the first time, achieving the 2nd position with sales of 1570 units. Black Cherry Punch (3.5g) improved its standing from 4th in August to 3rd place in October with significant sales growth. White Inferno (3.5g) also debuted in October, capturing the 4th rank. Meanwhile, Super Lemon Haze (3.5g) experienced a drop from its top position in August to 5th place in October, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
