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Aug-2025
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Overview
Market Insights Snapshot
Fifty Fold has shown a steady performance in the Washington market, particularly within the Flower category. From May to August 2025, the brand maintained a consistent presence within the top 15, peaking at rank 10 in both May and June before slipping slightly to rank 12 in July and recovering to rank 11 in August. This indicates a robust demand and a strong foothold in the Flower category, with sales experiencing a noticeable upward trend from July to August. However, the brand's performance in the Pre-Roll category tells a different story, as it failed to secure a spot in the top 30, ranking 61 in May and dropping further to 78 by August. This suggests challenges in capturing market share in this segment, which might require strategic adjustments.
While Fifty Fold's Flower category performance in Washington remains commendable, the brand's declining trajectory in the Pre-Roll segment could be a concern. The sales figures in this category have been decreasing steadily from May through August, indicating potential issues such as competitive pressure or market saturation. The absence from the top 30 rankings in the Pre-Roll category highlights a need for the brand to innovate or re-strategize to regain its competitive edge. The contrasting performance across these two categories in the same state underscores the importance of category-specific strategies in maintaining and enhancing market presence.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Fifty Fold has experienced notable fluctuations in its ranking and sales performance. From May to August 2025, Fifty Fold maintained a consistent presence within the top 20, with rankings shifting from 10th in May and June, dropping to 12th in July, and then improving to 11th in August. This indicates a competitive positioning amidst dynamic market conditions. Despite the ranking changes, Fifty Fold demonstrated resilience with a notable sales increase from $424,701 in May to $489,204 in August. Competitors like Viking Cannabis consistently outperformed Fifty Fold, holding a steady 9th position until slipping to 10th in August, while Forbidden Farms and K Savage (WA) showed varied rankings with K Savage notably surpassing Fifty Fold in August. Meanwhile, Sweetwater Farms made a significant leap from outside the top 20 in May to 11th in July, closely trailing Fifty Fold in August. These dynamics highlight the competitive pressures Fifty Fold faces and the importance of strategic positioning to maintain and improve its market share.
Notable Products
In August 2025, Fifty Fold's top-performing product was Super Lemon Haze (3.5g) in the Flower category, which achieved the number 1 ranking with sales of 1752 units. The SnickerDoobie - Super Lemon Haze Infused Pre-Roll (0.75g) climbed to the second position from its previous fifth rank in June, indicating a significant rise in popularity, with sales reaching 1314 units. Funky Oranges (3.5g) secured the third spot, maintaining a strong presence in the Flower category. The Snickerdoobies - Phetti Infused Pre-Roll (0.75g) came in fourth, while Black Cherry Punch (3.5g) rounded out the top five. These rankings reflect a dynamic shift in consumer preferences, particularly towards infused pre-rolls, as evidenced by their improved standings from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
