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Nov-2024
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Overview
Market Insights Snapshot
Fig Farms has demonstrated notable performance in the California market, particularly within the Flower category. After a slight dip in rankings from August to October 2024, where they fell to 17th place, the brand rebounded to 13th place in November. This recovery is accompanied by an increase in sales, suggesting a successful strategy to regain market share. In the Pre-Roll category, Fig Farms showed a consistent presence, hovering around the 40th position, and managed to improve slightly to 39th in November. This indicates a stable, albeit less dominant, performance in this segment.
In Illinois, Fig Farms has gained traction in the Concentrates category, breaking into the top 30 in September and improving to 23rd place by October, although they slightly dropped back to 26th in November. This entry into the rankings signifies a positive development for the brand in this category, highlighting potential growth opportunities. Meanwhile, in the Flower category, Fig Farms showed fluctuations, moving from 35th to 27th place by October, before slipping back to 32nd in November. This suggests a competitive landscape where Fig Farms is striving to establish a stronger foothold.
Competitive Landscape
In the competitive California flower market, Fig Farms experienced notable fluctuations in its rankings from August to November 2024. Initially ranked 13th in August, Fig Farms saw a dip to 17th place by October, before recovering to 13th in November. This volatility highlights the dynamic nature of the market and the intense competition from brands like Jungle Boys and Glass House Farms (CA), which showed a consistent upward trend, with Jungle Boys climbing from 17th to 11th and Glass House Farms peaking at 11th in October. Meanwhile, Connected Cannabis Co. and Gramlin also posed significant competition, with Gramlin maintaining a higher rank than Fig Farms in most months despite a sales dip in October. These shifts underscore the importance for Fig Farms to continuously innovate and adapt to maintain its competitive edge in a rapidly evolving market.
Notable Products
In November 2024, Fig Farms' top-performing product was Krypto Chronic #1 (3.5g) in the Flower category, which climbed from third in August and second in September to secure the top rank with sales reaching 8496 units. Blue Face (3.5g), also in the Flower category, was the second-best seller, dropping from its consistent first place in September and October. The Krypto Chronic Pre-Roll (1g) made a notable entrance into the rankings, securing the third position with a significant sales increase from 3904 units in October to 6036 in November. Italian Ice Pre-Roll (1g) debuted in fourth place, while Fig OG (3.5g) rounded out the top five. This month showcased a dynamic shift in product rankings, highlighting the growing popularity of pre-rolls within the Fig Farms lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
