.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fig Farms has demonstrated varied performance across different states and categories in recent months. In California, the brand has maintained a strong presence in the Flower category, consistently ranking within the top 20, although it experienced a slight dip from 13th to 17th place in October 2024. This indicates a stable yet competitive position in a key market. However, their performance in the Pre-Roll category has seen a decline, dropping from 42nd to 45th place over the same period, suggesting potential challenges in maintaining market share within this category. Meanwhile, in Arizona, Fig Farms did not make it into the top 30 for the Flower category, highlighting either a strategic withdrawal or a need for increased market penetration in this state.
In Illinois, Fig Farms has shown promising growth in the Concentrates category, entering the top 30 in September 2024 and climbing to 21st place by October 2024. This upward trajectory suggests a strengthening foothold in this segment. In the Flower category, Fig Farms improved its ranking from 35th to 27th place from September to October 2024, reflecting positive momentum and increased sales performance. The brand's ability to climb the ranks in Illinois, particularly in the Concentrates category, may signal successful strategies that could be applied to other regions. Overall, while Fig Farms maintains a solid presence in some markets, there are clear opportunities for growth and improvement in others.
Competitive Landscape
In the competitive landscape of the California flower market, Fig Farms has experienced notable fluctuations in its ranking over the past few months. Starting from a rank of 17 in July 2024, Fig Farms improved to 13 in both August and September, before dropping back to 17 in October. This indicates a volatile position in the market, with competitors like Gramlin consistently outperforming Fig Farms by maintaining a higher rank, despite also experiencing a drop from 10 to 15 in October. Meanwhile, Connected Cannabis Co. showed a steady improvement, rising from 18 to 16 by October, which could suggest increasing competition for Fig Farms. Additionally, Coastal Sun Cannabis has been climbing the ranks, moving from 24 in July to 18 in October, further intensifying the competitive pressure. These shifts highlight the dynamic nature of the market and suggest that Fig Farms may need to strategize to maintain and improve its position amidst rising competition.
Notable Products
In October 2024, Fig Farms' top-performing product was Blue Face (3.5g) in the Flower category, maintaining its position as the number one product from September, with notable sales of 8723 units. Rock Tarts (3.5g) saw a significant rise, jumping to the second rank from its previous absence in September. Jelly Zappers (3.5g) made a strong debut at the third position, while Krypto Chronic Pre-Roll (1g) entered the rankings at fourth. Krypto Chronic #1 (3.5g) experienced a drop to fifth place from its second rank in September. This shift in rankings highlights the dynamic changes in consumer preferences within Fig Farms' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
