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Dec-2024
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Overview
Market Insights Snapshot
Fig Farms has shown notable performance fluctuations across various categories and states, particularly in the California market. In the Flower category, Fig Farms maintained a strong presence, experiencing a slight dip from 14th to 16th place in October 2024 but rebounding to 11th in November before settling at 12th in December. This indicates a resilient performance amidst competitive pressures. Meanwhile, in the Pre-Roll category, the brand has consistently improved its rankings, moving from 39th in September to 33rd by December, suggesting a growing consumer interest and acceptance in this product line. This positive trend in California is underscored by an increase in sales, particularly noticeable in the Flower category, where December sales reached over 1.8 million dollars.
In Illinois, Fig Farms' performance in the Concentrates category has been somewhat inconsistent. The brand improved its ranking from 27th in September to 24th in October, but it fell back to 27th in November and did not make it into the top 30 by December. This drop out of the top 30 could be a point of concern, signaling potential challenges in maintaining market share. The Flower category in Illinois also saw fluctuations, with the brand ranking 35th in both September and November, peaking at 28th in October, but then slipping to 36th in December. This indicates potential volatility in consumer preferences or competitive dynamics in the Illinois market. These mixed results suggest that while Fig Farms is gaining traction in certain areas, there are opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive California flower market, Fig Farms has demonstrated notable resilience and growth in recent months. Despite a slight dip in rank from 14th in September 2024 to 16th in October, Fig Farms rebounded impressively to secure the 11th position in November and maintained a strong 12th place in December. This upward trajectory in rank is mirrored by a consistent increase in sales, indicating a robust market presence. In comparison, Glass House Farms improved its rank from 16th to 13th between September and October, but then stabilized around the 14th position, suggesting a less dynamic growth pattern. Meanwhile, Connected Cannabis Co. showed significant improvement, climbing from 18th in September to 13th by December, closely trailing Fig Farms. Pacific Stone and Allswell maintained relatively stable ranks, with Pacific Stone consistently outperforming Fig Farms in sales, although its rank remained around the 10th position. These insights highlight Fig Farms' competitive edge in enhancing its market rank and sales, amidst a dynamic and competitive landscape.
Notable Products
In December 2024, Blue Face (3.5g) reclaimed its position as the top-selling product for Fig Farms, with impressive sales of 7028 units. Krypto Chronic #1 (3.5g) followed closely as the second best-seller, experiencing a slight drop from its previous first-place rank in November. Holy Moly Pre-Roll (1g) made a notable entry into the rankings, securing the third position without any prior rankings in the previous months. Blue Face Pre-Roll (1g) climbed to fourth place, showing a steady increase in popularity since its third-place ranking in October. Lastly, Holy Moly (3.5g) entered the rankings at fifth place, indicating a growing interest in this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
