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Dec-2024
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Overview
Market Insights Snapshot
FIGR has shown a notable performance across various Canadian provinces, particularly in the Flower category. In Alberta, FIGR has demonstrated a consistent upward trend, moving from the 11th position in September 2024 to 9th by December 2024. This progression is mirrored by an increase in sales, indicating a strengthening market presence. In Ontario, FIGR has maintained a steady position, holding at 15th place by December 2024, which is a testament to its stable market share in a competitive environment. However, in British Columbia, FIGR faced challenges, dropping to 43rd place in October before recovering to 28th by December, suggesting a volatile but improving performance in that market.
In the Pre-Roll category, FIGR's performance has been mixed. In Alberta, the brand improved its ranking from 30th in October to 25th by December, indicating a positive trajectory. However, in Ontario, FIGR struggled to break into higher ranks, peaking at 28th in November and slightly dropping to 29th in December, reflecting stiff competition. Interestingly, in Saskatchewan, FIGR was not in the top 30 in September but entered the rankings by October, reaching 13th in November before slipping to 23rd in December, highlighting fluctuations in consumer preferences or market dynamics. The Vapor Pens category in Ontario saw FIGR enter the rankings at 68th in November, climbing to 55th by December, suggesting a growing interest in FIGR's offerings in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has shown a notable upward trend in rankings from September to December 2024, moving from 18th to 15th position. This improvement is significant given the competitive nature of the market. Brands like Tribal and LowKey have maintained relatively stable positions, with Tribal fluctuating slightly but remaining close to FIGR in rank. Meanwhile, Versus has consistently held a stronger position at 14th, indicating a higher sales volume compared to FIGR. However, FIGR's sales growth trajectory is promising, showing a consistent increase in sales over the months, which could potentially lead to further improvements in rank if the trend continues. Pepe, despite experiencing a drop from 8th to 13th place, still maintains a significant lead in sales over FIGR, highlighting the competitive pressure in the top tier of the market. This analysis suggests that while FIGR is making strides, there is still a competitive gap to close with the leading brands.
Notable Products
In December 2024, Jungle Fumes Pre-Roll 10-Pack (3.5g) maintained its position as the top-performing product for FIGR, with sales reaching 11,362 units. Jungle Fumes (3.5g) continued to hold the second rank, showing consistent performance across the months. Go Steady - Sunshine Bubble Kush Pre-Roll 10-Pack (3.5g) climbed to the third position, showing a notable increase in sales from previous months. Jungle Fumes (7g) improved its ranking to fourth place, while Mellow Man (3.5g) dropped to fifth position after a peak in November. Overall, the rankings indicate a strong preference for pre-roll products among FIGR's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
