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Jan-2025
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Overview
Market Insights Snapshot
In the Canadian cannabis market, FIGR has demonstrated notable performance fluctuations across various provinces and product categories. In Alberta, FIGR's Flower category showed a consistent upward trajectory, moving from the 10th position in October 2024 to 6th by January 2025, accompanied by a steady increase in sales. However, their Pre-Roll category in Alberta faced challenges, maintaining a position at the bottom of the top 30, albeit with a slight improvement from 30th to 25th over the same period. Meanwhile, in British Columbia, FIGR's Flower category experienced fluctuations, peaking at 28th in December 2024 before dropping to 36th by January 2025, indicating a volatile market presence in this province.
Ontario presents a more promising landscape for FIGR, particularly in the Flower category, where the brand improved its ranking from 19th in October 2024 to 14th by January 2025, supported by a significant increase in sales. The Pre-Roll category also saw progress, climbing from 31st to 23rd over the same period. Interestingly, FIGR's venture into Vapor Pens in Ontario started outside the top 30 but made a notable entry at 67th in November 2024, advancing to 55th by December. In Saskatchewan, FIGR's Flower category saw an initial rise to 3rd place in November 2024 before slipping to 13th by January 2025, while the Pre-Roll category dropped out of the top 30 by January 2025, highlighting a mixed performance across categories in this province.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has shown a promising upward trajectory in its rankings over the past few months. Starting at the 19th position in October 2024, FIGR climbed to 14th by January 2025, indicating a consistent improvement in its market presence. This upward movement contrasts with brands like MTL Cannabis, which experienced a slight decline from 10th to 13th place over the same period, and Big Bag O' Buds, which fluctuated but ultimately dropped to 12th. Meanwhile, Versus maintained a relatively stable position, ending at 15th, slightly below FIGR. LowKey also showed minor improvements but remained behind FIGR, ending at 16th. These shifts suggest that FIGR's strategic efforts in product offerings or marketing may be resonating well with consumers, allowing it to gain ground against competitors who are experiencing either stagnation or decline in their rankings.
Notable Products
In January 2025, the top-performing product for FIGR was Jungle Fumes Pre-Roll 10-Pack (3.5g), maintaining its first-place ranking from the previous three months with sales of 13,205 units. Go Steady - Sunshine Bubble Kush Pre-Roll 10-Pack (3.5g) rose to the second position, up from third place in December 2024, showing a notable increase in demand. Jungle Fumes (3.5g) experienced a slight decline, dropping to third place despite strong sales in the previous months. Mellow Man (3.5g) improved its ranking to fourth place from fifth in December 2024, indicating a resurgence in popularity. Lastly, Mellow Man Pre-Roll 10-Pack (3.5g) entered the rankings in January 2025 at fifth place, suggesting a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
