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Nov-2024
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Overview
Market Insights Snapshot
In the recent months, FIGR has shown varied performance across different provinces in Canada, particularly in the Flower and Pre-Roll categories. In Alberta, FIGR has made notable progress in the Flower category, climbing from rank 13 in August to rank 10 by November, indicating a positive trend in consumer reception. This upward movement is supported by a steady increase in sales, culminating in a significant rise in November. Meanwhile, in the Pre-Roll category, FIGR improved its position from rank 30 in August to rank 24 by November, showcasing a consistent yet modest growth. However, in British Columbia, the brand has experienced fluctuations in the Flower category, where it dropped to rank 39 in October before recovering to rank 28 in November, suggesting some volatility in consumer preferences or competitive pressures.
In Ontario, FIGR's performance in the Flower category appears stable, maintaining a rank around 15 despite a dip in September. The brand's ability to rebound in sales by November indicates resilience in the market. However, the Pre-Roll category in Ontario shows a less stable performance, with FIGR hovering around the bottom of the top 30, slightly improving from rank 33 in August to 27 in November. In Saskatchewan, the Flower category presents a strong growth narrative for FIGR, as it surged from rank 15 in August to an impressive rank 2 by November, reflecting a substantial increase in market share. Conversely, the Pre-Roll category in Saskatchewan saw a temporary absence from the top 30 in September, which could indicate challenges in maintaining consistent consumer interest or supply chain issues.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has experienced fluctuations in its market position over the past few months. Despite a dip in September and October, where FIGR ranked 17th and 19th respectively, the brand managed to regain its 15th position by November. This rebound suggests a resilient market presence amidst stiff competition. Notably, Big Bag O' Buds consistently outperformed FIGR, maintaining a higher rank throughout the period, although it showed a downward trend from 10th in August to 14th in November. Similarly, Versus maintained a stable rank, slightly improving from 14th to 13th, indicating steady sales performance. Meanwhile, LowKey showed an upward trajectory, climbing from 23rd in August to 17th in November, which could pose a future threat to FIGR if this trend continues. Holy Mountain remained relatively stable, closely trailing FIGR, which highlights the competitive pressure in the mid-tier rankings. These dynamics underscore the importance for FIGR to innovate and differentiate to maintain and improve its market standing in Ontario's Flower category.
Notable Products
In November 2024, Jungle Fumes Pre-Roll 10-Pack (3.5g) maintained its top position as the leading product from FIGR, with sales reaching 13,229 units. Jungle Fumes (3.5g) also held steady at the second rank, showing a significant increase in sales compared to the previous month. Mellow Man (3.5g) experienced a notable rise, moving up to the third position, marking its first appearance in the top ranks since August. Go Steady - Sunshine Bubble Kush Pre-Roll 10-Pack (3.5g) slightly declined to fourth place, although it still showed a healthy increase in sales figures. Jungle Fumes (7g) re-entered the rankings at fifth place, demonstrating a consistent performance in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
