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Sep-2024
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Overview
Market Insights Snapshot
FIGR's performance in the Alberta market has shown noteworthy trends, particularly in the Flower and Pre-Roll categories. In the Flower category, FIGR has consistently maintained a strong presence, ranking 11th in both July and September 2024, with a noticeable increase in sales from June to September. This steady performance indicates a solid foothold in the market. Meanwhile, the Pre-Roll category saw a significant upward movement, breaking into the top 30 by August and climbing to 26th by September. This improvement suggests growing consumer interest in FIGR's Pre-Roll offerings in Alberta, marking a positive trajectory for the brand.
In British Columbia, FIGR's Flower category has experienced remarkable growth. Starting from a rank of 53 in June, the brand ascended to 19th by September, indicating a substantial increase in market penetration and consumer preference. On the other hand, in Ontario, FIGR's performance in the Vapor Pens category did not make it into the top 30 rankings after July, which could be a point of concern. However, the Flower category in Ontario remained relatively stable, maintaining a position within the top 20 throughout the summer, despite a slight dip in September. In Saskatchewan, FIGR's Flower category saw an impressive rise to 12th place by September, while the Pre-Roll category also made a notable debut in the rankings, highlighting the brand's expanding influence in this province.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has experienced notable fluctuations in its ranking and sales performance from June to September 2024. FIGR's rank improved from 17th in June to 15th in both July and August, before dropping back to 17th in September. This indicates a temporary surge in popularity during the summer months, potentially driven by strategic marketing or product launches. In contrast, Tweed maintained a relatively stable position, fluctuating between 15th and 20th place, yet consistently outperformed FIGR in sales volume. Meanwhile, Holy Mountain showed a strong upward trajectory, climbing from 21st in June to 15th by September, suggesting a growing consumer preference that FIGR might need to address. Brands like Tribal and Parcel also showed competitive presence, with Tribal reaching a peak rank of 17th in August, matching FIGR's best performance during this period. These dynamics highlight the competitive pressure FIGR faces and underscore the importance of strategic initiatives to maintain and improve its market position in Ontario's Flower category.
Notable Products
In September 2024, the top-performing product for FIGR was Jungle Fumes Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its first-place ranking with sales of 13,577 units. Jungle Fumes (3.5g) in the Flower category rose to second place from its previous third-place position in August. The Mellow Man Pre-Roll 10-Pack (3.5g), also in the Pre-Roll category, dropped to third place after being second in the previous month. Go Steady - Sunshine Bubble Kush Pre-Roll 10-Pack (3.5g) consistently held its fourth-place ranking over the past months. Notably, Mellow Man (7g) made a return to the rankings in September, securing the fifth position in the Flower category after not ranking in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
