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Oct-2024
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Overview
Market Insights Snapshot
FIGR's performance in the Flower category has shown notable stability and some volatility across different provinces. In Alberta, FIGR maintained a steady position, consistently ranking 11th from July to October 2024, with a slight sales increase in October. Meanwhile, in British Columbia, the brand experienced fluctuations, peaking at 18th in September before dropping out of the top 30 by October. This contrast highlights the varying market dynamics and consumer preferences in these regions. In Ontario, FIGR held a stable position, ranking 15th in July and August, and slightly dropping to 19th by October, which reflects a competitive market environment. Interestingly, in Saskatchewan, FIGR showed an impressive climb from 23rd in July to 7th by October, indicating a strong growth trajectory in that province.
In the Pre-Roll category, FIGR demonstrated upward momentum in Alberta, moving from 36th in July to 26th by October, suggesting a growing consumer base for this product type. In Ontario, the brand remained relatively stable around the 30th position, indicating a consistent but competitive market presence. However, FIGR did not appear in the top 30 for Vapor Pens in September and October, which could point to either a strategic shift or stiff competition in Ontario. In Saskatchewan, FIGR's ranking in Pre-Rolls showed some inconsistency, missing the top 30 in September but rebounding to 15th in October, which may suggest potential for market recovery or seasonal demand variations.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, FIGR has maintained a steady presence, holding the 15th position in both July and August 2024, before experiencing a slight dip to 19th in September and maintaining that rank in October. This indicates a potential challenge in sustaining its earlier momentum, especially as competitors like Tribal have shown a consistent upward trajectory, improving from 21st in July to 17th by October. Meanwhile, 1964 Supply Co has also been climbing, reaching the 20th position in September before slightly dropping to 21st in October. Notably, LowKey has made significant strides, jumping from 32nd in July to 18th in October, showcasing a strong growth trend. These dynamics suggest that while FIGR remains a key player, it faces increasing competition from brands that are rapidly gaining market share, highlighting the need for strategic initiatives to bolster its position and capitalize on its sales performance, which saw a rebound in October.
Notable Products
In October 2024, the top-performing product for FIGR was the Jungle Fumes Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months with sales reaching 12,817 units. The Jungle Fumes (3.5g) in the Flower category also held steady at the second position, showing consistent performance across the months. Notably, the Go Steady - Sunshine Bubble Kush Pre-Roll 10-Pack (3.5g) retained its third position after climbing from fourth in September, indicating a positive trend in sales. The Jungle Fumes (7g) in the Flower category made a significant move up to fourth place in October after being unranked in July and September. Meanwhile, the Mellow Man Pre-Roll 10-Pack (3.5g) held the fifth position, experiencing a slight dip from its third position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
