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Jan-2025
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Overview
Market Insights Snapshot
Five Star Extracts has shown a steady performance in the Michigan market, particularly in the Concentrates category. Their ranking improved from 20th in October 2024 to 17th by January 2025, with a notable increase in sales during November and December. This upward trend indicates a strengthening presence in the Concentrates space, suggesting effective strategies or product offerings that resonate with consumers. In contrast, their performance in the Edible category, where they were not in the top 30, indicates potential challenges or areas for growth, as they remained outside the top ranks, peaking at 65th in December.
In the Vapor Pens category, Five Star Extracts maintained a more stable trajectory with a gradual improvement in rankings, moving from 46th in both October and November 2024 to 36th by January 2025. This suggests a consistent demand and possibly a loyal customer base in this segment within Michigan. The brand's ability to climb the ranks in this category, despite starting outside the top 30 in Edibles, highlights a focused strength in vapor products. These movements across categories and the state provide insights into where Five Star Extracts might focus their efforts for future growth and market penetration.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Five Star Extracts has shown a promising upward trajectory in rankings from October 2024 to January 2025. Starting at rank 46 in October, Five Star Extracts improved to rank 36 by January, indicating a positive trend in market presence. This is particularly notable when compared to competitors such as Terpene Tanks, which experienced a decline from rank 16 to 37 over the same period. Meanwhile, Common Citizen demonstrated a more consistent climb, surpassing Five Star Extracts by reaching rank 34 in January. Despite Bloom maintaining a relatively stable position in the low 30s, Five Star Extracts' consistent sales growth suggests a strengthening brand loyalty and market penetration. This upward trend positions Five Star Extracts as a formidable competitor, particularly as it narrows the gap with higher-ranked brands.
Notable Products
In January 2025, the top-performing product from Five Star Extracts was Devil Driver Nug Run Sugar Sauce Cartridge (0.5g) in the Vapor Pens category, climbing to the number one rank with sales of 1769 units. This product showed significant improvement from previous months, rising from third place in November and fourth in December 2024. The Sherb Runtz Nug Run Sugar Sauce (1g) in Concentrates secured the second rank, marking its debut in the rankings. Blueberry Lemon Haze Badder Infused Gummies 4-Pack (200mg) in the Edible category dropped to third position after holding the top rank in December. The Boston Cherry Trop Cured Badder (1g) and Mango Madness Sugar Sauce Cartridge (0.5g) rounded out the top five, ranking fourth and fifth respectively, both entering the rankings for the first time in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
