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Jan-2025
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Overview
Market Insights Snapshot
Flawless has shown a notable upward trajectory in the Concentrates category within Washington. Starting from a rank of 33 in October 2024, the brand steadily climbed to rank 18 by January 2025. This consistent improvement over four months indicates a strong market presence and growing consumer preference in this category. The sales figures also reflect this positive trend, with a significant increase from $56,391 in October to $93,377 in January. Such performance suggests that Flawless is effectively capturing market share, although it did not make the top 30 in some other categories, which could indicate areas for potential growth or strategic focus.
In contrast, the Vapor Pens category in Washington presents a more challenging landscape for Flawless. The brand did not break into the top 30 rankings, with its best position being 63 in January 2025. Despite this, there is a slight positive trend in sales from November to January, suggesting some recovery or stabilization efforts. The brand's performance in this category could benefit from further strategic initiatives to enhance its competitive positioning. This disparity between categories highlights the importance of tailored strategies to address specific market dynamics and consumer preferences within each product segment.
Competitive Landscape
In the Washington concentrates market, Flawless has demonstrated a notable upward trajectory in brand ranking over the past few months, moving from 33rd in October 2024 to 18th by January 2025. This improvement is indicative of a strong sales growth trend, as Flawless has managed to increase its sales figures significantly over this period. In contrast, competitors such as Full Spec have seen fluctuations, dropping from 15th to 19th, and Hitz Cannabis has maintained a relatively stable position, albeit with a slight dip in sales. Meanwhile, Constellation Cannabis has shown consistent performance, slightly improving its rank from 19th to 16th. The competitive landscape highlights Flawless's ability to capture market share and enhance its brand presence, suggesting a strategic advantage in product offerings or marketing efforts that could be further leveraged to continue this positive momentum.
Notable Products
In January 2025, the top-performing product from Flawless was Stay Puft Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which ascended to the number one rank with sales reaching 1231 units. Lol Mints Pre-Roll 3-Pack (1.5g) held the second position, maintaining a strong presence from its previous third rank in December 2024. Candy Pave Pre-Roll 3-Pack (1.5g) remained steady at the third spot, showing consistent performance over the last two months. Pineapple Express Pre-Roll 3-Pack (1.5g) experienced a drop in rankings, moving from the first position in December to fourth in January. Casper OG Live Resin (1g) entered the top five for the first time, marking its debut at fifth place in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
