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Dec-2024
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Overview
Market Insights Snapshot
Fleur has shown significant improvement in its performance across the Nevada market, particularly in the Flower category. Starting from a rank of 60 in September 2024, Fleur has consistently climbed the rankings, reaching 39 by December 2024. This upward trend is indicative of a strong market presence and suggests an effective strategy in capturing consumer interest and increasing sales. However, it's noteworthy that Fleur did not make it into the top 30 brands in the Flower category until December, which may indicate that while progress is being made, there is still room for growth compared to leading competitors.
In the Pre-Roll category, Fleur has also displayed a positive trajectory in Nevada. The brand moved up from rank 53 in September to reach the top 30 by December 2024, a clear indication of growing consumer preference and effective market penetration. This category's performance is particularly impressive given the competitive nature of the Pre-Roll market. Despite this progress, Fleur's absence from the top rankings in other states or categories highlights potential areas for expansion and diversification. The brand's ability to maintain and build upon its current momentum will be crucial for its future success.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, Fleur has shown a steady improvement in its ranking from September to December 2024, moving from 60th to 39th place. This upward trajectory suggests a positive reception of their products in the market, although they still face stiff competition. Notably, Srene has demonstrated a more volatile pattern, peaking at 24th in November before dropping to 37th in December, indicating potential fluctuations in consumer demand or supply issues. Meanwhile, Curaleaf has made significant strides, climbing from 63rd in September to 38th in December, with a notable peak at 21st in November, which could be attributed to successful promotional strategies or product launches. Pheno Exotic and LP Exotics have maintained relatively stable positions, with LP Exotics consistently outperforming Fleur in terms of rank. These dynamics highlight the competitive pressures Fleur faces, emphasizing the need for strategic marketing and product differentiation to capture a larger market share.
Notable Products
In December 2024, Fleur's top-performing product remains Bushido OG (3.5g) in the Flower category, maintaining its number 1 rank consistently from September through December, with a notable sales figure of 1945 units. The Bushido OG Pre-Roll (1g) also held its second-place position throughout these months, showing strong and stable performance. BTY OG Pre-Roll (1g) entered the rankings in December, securing the third spot, indicating a new preference among consumers. Sky Kush Cake (3.5g) debuted in December at rank 4, suggesting growing interest in this product. Grape Monster (3.5g) improved its ranking from 5th in November to 5th in December, reflecting a steady increase in sales over the last quarter of 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
