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Aug-2024
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Overview
Market Insights Snapshot
Fleur's performance in the Nevada market has shown notable fluctuations across different product categories. In the Flower category, Fleur experienced a slight decline in rankings from May to June 2024, moving from 36th to 39th place. However, in July, the brand saw a significant improvement, reaching the 29th position, only to drop back to 34th in August. This indicates a volatile performance in the Flower category, though it is worth noting that Fleur managed to break into the top 30 in July, suggesting some potential for growth or successful marketing efforts during that period.
In the Pre-Roll category, Fleur demonstrated a more consistent upward trend. Starting from the 46th position in May 2024, the brand climbed steadily to the 30th spot by July and maintained this rank in August. This consistent improvement highlights a growing acceptance or popularity of Fleur's Pre-Roll products in the Nevada market. The brand's ability to enter and stay within the top 30 for this category is a positive indicator, showing a solid performance and potential for continued growth in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Fleur has shown a dynamic shift in its market position over the past few months. Starting from a rank of 36 in May 2024, Fleur improved its standing to 29 by July 2024, before slightly dropping to 34 in August 2024. This fluctuation indicates a competitive but volatile market. Notably, Jasper Hill Farm consistently maintained a higher rank, although it saw a gradual decline from 25 in May to 30 in August. Similarly, Cookies experienced a drop, falling out of the top 20 in July, but reappearing at rank 36 in August. Meanwhile, Polaris MMJ also faced a downward trend, moving from 26 in May to 35 in August. Interestingly, TRENDI showed a significant improvement, climbing from 40 in May to 29 in August. These shifts highlight the competitive pressures Fleur faces, with its rank improvements suggesting effective strategies, although the slight drop in August indicates the need for sustained efforts to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product from Fleur was Bushido OG (3.5g) in the Flower category, maintaining its number one ranking with sales of 3477 units. The Bushido OG Pre-Roll (1g) held steady at the second position, showing a notable increase in sales from the previous month. Grape Monster Pre-Roll (1g) remained consistent in the third position, although its sales figures slightly decreased compared to July. A new entry, Grape Monster (3.5g) in the Flower category, debuted at the fourth position. BTY OG Pre-Roll (1g) also entered the rankings for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
