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Sep-2024
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Overview
Market Insights Snapshot
Fleur De L'ile's performance across different categories and provinces has shown varied results over the past few months. In Ontario, the brand's presence in the Pre-Roll category has seen a decline, dropping from a rank of 37 in July to 52 by September, which indicates a significant downward trend. This movement out of the top 30 suggests challenges in maintaining a competitive edge within the Ontario market. In contrast, Saskatchewan presents a more positive picture for Fleur De L'ile in the Oil category, where the brand has consistently ranked in the top 10, maintaining a strong position at rank 4 from August to September. This stability in Saskatchewan's Oil category highlights the brand's solid foothold and potential for growth in this product line.
Examining the Flower category in Saskatchewan, Fleur De L'ile has shown a gradual improvement, climbing from rank 54 in June to 44 by September. This upward trend indicates a strengthening position in the Flower market, though still outside the top 30, suggesting room for further growth and market penetration. Meanwhile, in the Pre-Roll category within Saskatchewan, the brand experienced a dip in rankings mid-summer but managed to recover slightly by September, moving from rank 32 in August to 31. This slight improvement in the face of earlier declines could signal a potential rebound, although the brand remains outside the top tier. These mixed performances across categories and provinces underscore the dynamic nature of the cannabis market and the need for strategic adjustments to capitalize on strengths and address weaknesses.
Competitive Landscape
In the competitive landscape of pre-rolls in Ontario, Fleur De L'ile has experienced fluctuating rankings over the past few months, indicating a dynamic market position. In June 2024, Fleur De L'ile was ranked 40th, improving slightly to 37th in July, before dropping to 42nd in August and further to 52nd in September. This downward trend in rank suggests increasing competition and challenges in maintaining market share. Notably, Weed Me started strong in June with a 24th rank but saw a significant decline, ending at 50th by September, which could indicate potential opportunities for Fleur De L'ile to capitalize on Weed Me's declining momentum. Meanwhile, Endgame and Holy Mountain have maintained relatively stable positions, with Endgame consistently ranking in the 50s and Holy Mountain hovering around the 45th to 53rd range. Tasty's (CAN) showed a notable recovery from 59th in July to 51st in September, which could pose a competitive threat if their upward trend continues. Overall, Fleur De L'ile's sales figures reflect a need to strategize effectively to regain and sustain a higher rank amidst these competitive shifts.
Notable Products
In September 2024, Blue Dream Pre-Roll 7-Pack (3.5g) maintained its position as the top-performing product for Fleur De L'ile, despite a decrease in sales to 4659 units. The French Twist Pre-Roll 12-Pack (6g) also held steady at the number two spot, showing consistent demand. THC Oil (30ml) climbed from fourth place in August to third in September, indicating a growing interest in this category. Jack Herer Pre-Roll 7-Pack (3.5g) experienced a slight drop in ranking from third to fourth place. Bruce Banner Pre-Roll 7-Pack (3.5g) re-entered the rankings in fifth place after not being listed in August, suggesting a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
