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Oct-2024
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Overview
Market Insights Snapshot
Fleur De L'ile's performance across different provinces and categories reveals some intriguing trends. In Ontario, the brand's presence in the Pre-Roll category has been consistent, albeit outside the top 30, with rankings fluctuating from 38th in July 2024 to 53rd by October 2024. This downward trend in rankings is accompanied by a decrease in sales, indicating challenges in maintaining a competitive edge in this category. On the other hand, in Saskatchewan, Fleur De L'ile shows a promising trajectory in the Flower category, improving its rank from 55th in July to 49th in October. This upward movement, coupled with a rebound in sales in October, suggests a potential strengthening of their market position in Saskatchewan's Flower segment.
In the Oil category in Saskatchewan, Fleur De L'ile has maintained a strong presence, consistently ranking in the top 5, and even climbing to the 2nd position in October 2024. This consistent high ranking highlights the brand's strong foothold and popularity in this particular category. However, in the Pre-Roll category in Saskatchewan, the brand experienced some volatility, with rankings ranging from 27th in July to 37th in October. This fluctuation, alongside a decrease in sales, might indicate challenges in sustaining consumer interest or increased competition. Overall, Fleur De L'ile's performance varies significantly across categories and provinces, with notable strengths in certain areas and potential areas for improvement in others.
Competitive Landscape
In the competitive landscape of Ontario's Pre-Roll category, Fleur De L'ile has experienced a fluctuating rank over the past few months, indicating a dynamic market presence. In July 2024, Fleur De L'ile held the 38th position, but by October 2024, it had slipped to 53rd. This decline in rank is mirrored by a decrease in sales, suggesting that the brand is facing stiff competition. Notably, Weed Me and XPLOR have maintained relatively higher ranks, with XPLOR starting at 30th and ending at 54th, and Weed Me consistently outperforming Fleur De L'ile in sales. Meanwhile, Versus and Endgame have shown varied performance, with Endgame improving its sales in September before dropping again in October. These dynamics suggest that while Fleur De L'ile is a recognized player, it must strategize to regain its competitive edge in a market where brands like Weed Me and XPLOR are leading the charge.
Notable Products
In October 2024, Fleur De L'ile's top-performing product was the Blue Dream Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank for the fourth consecutive month with sales of 4,137 units. The French Twist Pre-Roll 12-Pack (6g) also held steady in second place, showing consistent performance across the months. Bruce Banner Pre-Roll 7-Pack (3.5g) retained its third position after briefly slipping to fourth in August. Jack Herer Pre-Roll 7-Pack (3.5g) remained in fourth place, demonstrating stable demand. The THC Oil (30ml) consistently ranked fifth, with a slight recovery in sales compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
