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Nov-2024
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Overview
Market Insights Snapshot
Fleur De L'ile has shown varied performance across different categories in the provinces of Ontario and Saskatchewan. In Ontario, the brand's presence in the Pre-Roll category has been on a downward trend, with rankings slipping from 42 in August 2024 to 55 by November 2024. This decline is mirrored by a decrease in sales from August to November, signaling potential challenges in maintaining market share within this category. Conversely, in Saskatchewan, the Flower category has seen a positive shift, with Fleur De L'ile improving its rank from 53 in August to 39 in November, indicating a strengthening position in this market.
In Saskatchewan, the brand has maintained a strong performance in the Oil category, consistently ranking within the top 5, except for a slight dip to rank 5 in November. This suggests a robust demand for their oil products, although there is a notable drop in sales in November. For Pre-Rolls in Saskatchewan, the brand has shown resilience, improving its rank to 30 in November from 38 in October, despite fluctuations in sales figures. The absence of top 30 rankings in some categories across these provinces highlights areas where Fleur De L'ile could potentially strategize to enhance its market presence and competitiveness.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Fleur De L'ile has experienced notable fluctuations in its market position over recent months. Initially ranked 42nd in August 2024, Fleur De L'ile's rank dropped to 55th by November 2024, indicating a downward trend in its market standing. This decline is mirrored in its sales figures, which also saw a decrease over the same period. Competitors such as Tasty's (CAN) and XPLOR have maintained relatively stable or slightly fluctuating ranks, with Tasty's (CAN) starting at 40th and ending at 54th, and XPLOR moving from 54th to 53rd. Meanwhile, Cookies and Nugz have shown more volatility in their rankings, yet their sales figures suggest a competitive edge over Fleur De L'ile. This competitive pressure highlights the need for Fleur De L'ile to strategize effectively to regain its market position and drive sales growth in the Ontario Pre-Roll market.
Notable Products
In November 2024, the top-performing product for Fleur De L'ile was Blue Dream Pre-Roll 7-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank for four consecutive months despite a decrease in sales to 3432 units. The French Twist Pre-Roll 12-Pack (6g) held steady at second place, demonstrating consistent performance with sales figures close to previous months. Bruce Banner Pre-Roll 7-Pack (3.5g) remained in third place, showing a slight decline in sales but holding its rank from October. Jack Herer Pre-Roll 7-Pack (3.5g) also maintained its fourth position, with a steady decrease in sales over the months. Lastly, THC Oil (30ml) consistently ranked fifth since September, with a notable drop in sales from October to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
