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Jan-2025
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Overview
Market Insights Snapshot
Fleur De L'ile's performance across different categories and regions has shown varied trends over the recent months. In Ontario, the brand's Pre-Roll category has experienced a consistent decline in rankings, moving from 55th in October 2024 to 66th by January 2025. This downward trajectory is mirrored by a decrease in sales figures, indicating potential challenges in maintaining market share in this category. In contrast, Saskatchewan has shown a more mixed performance. While the Flower category saw a notable improvement in rankings from 52nd to 35th between October and December 2024, it slightly dipped to 42nd by January 2025. This fluctuation suggests a competitive market environment in Saskatchewan's Flower category.
In the Oil category within Saskatchewan, Fleur De L'ile has maintained a strong presence, consistently ranking within the top 5 for most of the observed months, although data for January 2025 is missing, indicating a potential slip out of the top 30. This could be an area of concern if the decline is confirmed. Interestingly, the Pre-Roll category in Saskatchewan has shown resilience, with rankings improving from 31st in October to 24th in December, before slightly dropping back to 30th in January. This suggests a competitive but somewhat stable position in the Pre-Roll market within the province. Overall, while Fleur De L'ile faces challenges in Ontario, its mixed performance in Saskatchewan highlights opportunities for growth and consolidation in certain categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Fleur De L'ile has experienced notable fluctuations in its ranking over the past few months. While maintaining a steady position at 55th in October and November 2024, Fleur De L'ile saw a decline to 61st in December 2024 and further to 66th in January 2025. This downward trend in rank is mirrored by a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, Potluck has shown resilience, maintaining a relatively stable rank around the mid-60s, while Community Cannabis c/o Purple Hills improved its position from 79th in October to 65th in January, indicating a positive trajectory. Meanwhile, Cookies and BC Doobies have experienced more significant declines, with Cookies dropping from 53rd to 67th and BC Doobies fluctuating but ending at 69th. These dynamics highlight the competitive pressures Fleur De L'ile faces and underscore the importance of strategic adjustments to regain and enhance its market position.
Notable Products
In January 2025, Fleur De L'ile's top-performing product was the Blue Dream Pre-Roll 7-Pack (3.5g), maintaining its number one rank from previous months with sales of 2728 units. The Bruce Banner Pre-Roll 7-Pack (3.5g) improved its position, climbing to second place, having been consistently third in the prior months. The French Twist Pre-Roll 12-Pack (6g) dropped to third place after holding the second spot for three consecutive months. Jack Herer Pre-Roll 7-Pack (3.5g) remained steady in fourth place, while the newly introduced Mix & Twist Pre-Roll 3-Pack (1.5g) entered the list at fifth place. These changes highlight a dynamic shift in consumer preferences within the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
