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Nov-2024
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Overview
Market Insights Snapshot
FLIGHT FARMS has shown a consistent upward trajectory in the California market, particularly in the Flower category. As of November 2024, the brand has climbed to the 24th position from a rank of 38 in August, reflecting a steady improvement in their market presence. This positive movement is supported by a notable increase in sales, which reached over $1 million in November. Such a trend suggests that FLIGHT FARMS is strengthening its foothold in the competitive California Flower market, indicating effective brand strategies or possibly an expanding consumer base. However, it's worth noting that their rank had not broken into the top 30 as of August, which highlights the challenges faced in this highly competitive space.
In Michigan, FLIGHT FARMS has experienced mixed results across different categories. In the Edibles category, the brand made a significant leap from not being in the top 30 in October to securing the 64th position by November, which suggests a growing acceptance or a successful product launch. On the other hand, the Vapor Pens category showed a decline, with the brand dropping from 75th in September to 92nd by November. This decline in the Vapor Pens category could be indicative of increasing competition or shifting consumer preferences. The absence of a top 30 ranking in October for Edibles might have been a temporary setback, but the rebound in November indicates potential for growth.
Competitive Landscape
In the competitive California Flower market, FLIGHT FARMS has demonstrated a consistent upward trajectory in rank from August to November 2024, moving from 38th to 24th place. This rise in rank is indicative of a strong growth trend in sales, as FLIGHT FARMS has seen a steady increase in sales figures over these months. Notably, 3C Farms / Craft Cannabis Cultivation also experienced a similar upward movement, albeit starting from a higher rank, progressing from 36th to 25th. Meanwhile, Coastal Sun Cannabis saw a decline, dropping from 21st to 23rd, which may suggest a shift in consumer preference or market dynamics favoring FLIGHT FARMS. Additionally, Traditional Co. maintained a stable rank in the low twenties, while Delighted showed a volatile pattern, ending at 26th place in November. These movements highlight FLIGHT FARMS' growing presence and competitive edge in the California Flower market, suggesting a promising outlook for continued growth and market penetration.
Notable Products
In November 2024, Gelato Smalls (14g) maintained its top position among FLIGHT FARMS products, continuing its strong performance from October with sales reaching 9080. Blue Lemonade Gummies 10-Pack (200mg) emerged as a new contender, securing the second rank in its debut month. Turbulence OG Smalls (14g) held steady at the third rank, showing consistent sales improvement over the months. Flight OG Smalls (14g), previously ranked second in October, dropped to fourth place in November. Watermelon OG Live Resin Gummy (200mg) entered the rankings at fifth place, indicating a growing interest in edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
