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Oct-2024
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Overview
Market Insights Snapshot
FLIGHT FARMS has demonstrated notable progress in the California market, particularly within the Flower category. Over the past few months, the brand has climbed from a rank of 37 in July 2024 to 22 in October 2024. This upward trajectory is indicative of a robust growth strategy, as reflected by the increase in sales from approximately $723,861 in July to $1,109,296 in October. Such a movement suggests a strengthening presence and possibly an expanding consumer base in the California Flower market. However, the fact that FLIGHT FARMS was outside the top 30 brands in July highlights the competitive nature of this category, and their progress into the top 30 is a promising development.
In contrast, FLIGHT FARMS' performance in the Vapor Pens category in Michigan has been less consistent. Their ranking has fluctuated, starting at 84 in July and improving to 72 in September, before dropping back to 76 in October. Despite these fluctuations, the brand has maintained a presence within the top 100, yet it remains outside the top 30, indicating room for improvement in this category. The sales figures reflect this inconsistency, with a noticeable peak in September followed by a decline in October. This suggests that while there are opportunities in the Michigan Vapor Pens market, FLIGHT FARMS may need to reassess its strategies to achieve more stable growth and improve its competitive standing.
Competitive Landscape
In the competitive landscape of the California Flower category, FLIGHT FARMS has demonstrated a notable upward trajectory in its market position over the past few months. From July to October 2024, FLIGHT FARMS improved its rank from 37th to 22nd, indicating a significant rise in its market presence. This positive trend is further underscored by a consistent increase in sales during the same period. In contrast, Maven Genetics experienced fluctuations, ranking 34th in July and ending at 24th in October, with sales showing a less stable pattern. Meanwhile, West Coast Treez maintained a relatively stable position, though its sales dipped slightly in October. Traditional Co. saw a decline in rank from 12th to 21st, accompanied by a decrease in sales, which could indicate potential challenges. On the other hand, Cruisers improved its rank from 30th to 20th, mirroring FLIGHT FARMS' upward trend, but with slightly higher sales. These dynamics suggest that FLIGHT FARMS is effectively capturing market share and could continue to climb the ranks if current trends persist.
Notable Products
In October 2024, Gelato Smalls 14g emerged as the top-performing product for FLIGHT FARMS, reclaiming its number one rank with notable sales of 10,142 units, a significant increase from previous months. Flight OG Smalls 14g, which held the top spot in August and September, dropped to second place in October. Turbulence OG Smalls 14g maintained its consistent third-place ranking across the months. Skywalker OG 14g rose to fourth place in October, showing an upward trend from its fifth-place ranking in September. Gelato Smalls 7g re-entered the rankings in fifth place, indicating a return in consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
