.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Flora Farms has demonstrated a notable performance in the Missouri cannabis market, particularly in the Flower category. In October 2024, Flora Farms achieved a commendable rank of 3rd, recovering from a dip to 8th in August. This fluctuation in rankings suggests a competitive landscape but also highlights Flora Farms' ability to regain its standing. The sales figures indicate a positive trend, with October sales nearing the July peak, suggesting a strong recovery and resilience in the market. This performance in the Flower category is a key highlight for Flora Farms, showcasing their strength in this segment.
In the Pre-Roll category, Flora Farms has shown progressive improvement, advancing from 18th in July to 9th in October in Missouri. This upward trajectory is indicative of increasing consumer preference or effective market strategies. However, in the Vapor Pens category, Flora Farms was not ranked in the top 30 in August and saw a decline in subsequent months, which could be a point of concern or an area requiring strategic focus. This mixed performance across categories highlights both the opportunities and challenges Flora Farms faces in maintaining and improving its market position.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Flora Farms has experienced notable fluctuations in its ranking over recent months. Starting strong in July 2024 with a rank of 3rd, Flora Farms saw a dip to 8th place in August, before rebounding to 5th in September and climbing back to 3rd in October. This volatility indicates a dynamic market where brands like Amaze Cannabis and Good Day Farm also shifted their positions, with Amaze Cannabis peaking at 3rd in August and September, and Good Day Farm recovering to 4th in October after a dip. Meanwhile, Illicit / Illicit Gardens consistently held top positions, even reaching 1st in September, while CODES maintained its dominance, only briefly dropping to 2nd in September. These shifts highlight a competitive environment where Flora Farms' ability to regain its rank suggests resilience and potential for growth amidst aggressive competitors.
Notable Products
In October 2024, Flora Farms' Cheers - Cantaloupe Haze Pre-Roll (1g) emerged as the top-performing product, climbing from a rank of 3 in September to 1 in October, with notable sales of 5011 units. Cheers - Cherry Banana OG Pre-Roll (1g) also performed well, securing the second position, a significant improvement from its absence in the rankings in August and September. Blue Dream (3.5g) held a strong position in the Flower category, ranking third, despite not appearing in the September rankings. The Ylife 580 Pre-Roll (1g) and Cheers - Silver Ghost Pre-Roll (1g) rounded out the top five, ranked fourth and fifth respectively, both making their debut in the October rankings. Overall, the Pre-Roll category dominated the top spots, showcasing a shift in consumer preference towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
