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Jan-2025
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Overview
Market Insights Snapshot
Flora Farms has shown a mixed performance across different product categories in Missouri. In the Flower category, Flora Farms achieved a remarkable milestone by reaching the top rank in December 2024, although it slightly dropped to the second position in January 2025. This consistency at the top of the Flower category highlights their strong market presence and consumer preference in Missouri. On the other hand, their performance in the Concentrates category has been less stable, with the brand not making it into the top 30 in October and December 2024 but showing an improvement by January 2025 as they climbed back to 17th place. This fluctuation indicates potential challenges or competition that Flora Farms might be facing in the Concentrates market.
In contrast, Flora Farms' presence in the Pre-Roll category has seen a gradual decline over the months. Starting at the 9th position in October 2024, they fell to the 12th spot by January 2025, suggesting a need for strategic adjustments to regain their footing. Interestingly, their performance in the Vapor Pens category did not place them within the top 30 for December 2024 and January 2025, indicating a significant gap from leading competitors in this segment. Despite these challenges, the brand's strong showing in the Flower category suggests they have a solid foundation to build upon as they navigate the competitive landscape of Missouri's cannabis market.
Competitive Landscape
In the Missouri flower category, Flora Farms has shown a dynamic performance in recent months, reflecting both resilience and competitive pressure. Notably, Flora Farms ascended to the top rank in December 2024, surpassing CODES, which had consistently held the number one position. However, by January 2025, Flora Farms slipped back to the second rank as CODES reclaimed its leading position. This fluctuation indicates a highly competitive landscape where Flora Farms is a strong contender but faces significant challenges from established brands like Illicit / Illicit Gardens, which maintained a steady third rank throughout the period. Meanwhile, Vivid (MO) showed a positive trajectory, climbing from seventh to fourth place, suggesting increasing competition in the market. These dynamics highlight the importance for Flora Farms to continue innovating and enhancing its offerings to maintain and improve its market position.
Notable Products
In January 2025, Flora Farms' top-performing product was Cheers - Dondo of the Dead Pre-Roll (1g), leading the sales with a notable figure of 4040. Cheers - Cobalt Fire Pre-Roll (1g) followed closely, securing the second position. Blue Dream (3.5g) improved its standing from fourth in December 2024 to third in January 2025, with sales reaching 3639. Lemon Cheese (14g) entered the rankings at fourth place, while Black Garlic Pre-Roll (1g) rounded out the top five. The rankings indicate a strong preference for pre-rolls, with three out of the top five products belonging to this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
