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Sep-2024
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Overview
Market Insights Snapshot
Flora Farms has shown a dynamic performance across various product categories in Missouri. In the Flower category, Flora Farms maintained a strong presence, although there was a noticeable drop from a rank of 2 in June to 8 in August, before climbing back to 5 in September. This fluctuation suggests a competitive market environment but also indicates Flora Farms' resilience and capability to recover rank. In the Concentrates category, the brand was ranked 11th in June but did not maintain a top 30 position in the subsequent months, highlighting potential challenges or shifts in consumer preferences within this segment.
In the Pre-Roll category, Flora Farms experienced a significant drop from 8th place in June to 24th in August, before improving slightly to 18th in September. This movement could suggest an initial competitive edge that faced challenges mid-year, possibly due to increased competition or changes in consumer demand. The Vapor Pens category saw Flora Farms ranked 19th in June and 26th in July, but the absence of a rank in August indicates they were not in the top 30, which could be a concern for the brand's market presence in this category. However, they reappeared at 29th in September, showing a slight recovery. Overall, Flora Farms' performance across these categories underscores both the competitive nature of the Missouri cannabis market and the brand's efforts to navigate it.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Flora Farms has experienced notable fluctuations in its ranking and sales performance from June to September 2024. Initially holding a strong position at rank 2 in June, Flora Farms saw a decline to rank 8 by August, before recovering slightly to rank 5 in September. This volatility contrasts with the consistent upward trajectory of Amaze Cannabis, which climbed from rank 8 in June to a solid rank 3 by August and maintained this position in September, indicating a significant increase in market share. Meanwhile, Good Day Farm and Sinse Cannabis showed more stable rankings, although Sinse Cannabis experienced a slight dip in September. Vivid (MO) also demonstrated a strong recovery, moving from rank 7 in July to rank 4 in September. These dynamics suggest that while Flora Farms remains a key player, it faces increasing competition and must strategize to regain its earlier momentum in the Missouri flower market.
Notable Products
In September 2024, Ice Cream Runtz (14g) maintained its position as the top-performing product for Flora Farms, with sales reaching 4724 units. Burnt Toast #4 (14g) rose to the second spot, showing a significant increase from its third place in August. Cantaloupe Haze Pre-Roll (1g) made a notable entry at third place, highlighting its growing popularity. Blue Dream (3.5g) experienced a drop to fourth place after being second in August, indicating a slight decline in its sales momentum. Cheers - Silver Ghost Pre-Roll (1g) debuted in the rankings at fifth place, suggesting a positive reception in the pre-roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
