.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Flora Farms has demonstrated a strong performance in the Missouri cannabis market, particularly in the Flower category. Over the months from August to November 2024, Flora Farms climbed the ranks from 8th to an impressive 3rd position, indicating a consistent increase in consumer preference and sales, which reached over $3.8 million in November. This upward trend in the Flower category signifies a robust market presence and growing brand loyalty among consumers in Missouri. In contrast, the brand's performance in the Concentrates category only emerged in the rankings in November at 19th place, suggesting either a recent entry into this category or a need for strategic improvement to boost visibility and sales.
In the Pre-Roll category, Flora Farms experienced fluctuating rankings, peaking at 10th place in October before dropping to 14th in November. This volatility might reflect changes in consumer preferences or competitive pressures. Meanwhile, Flora Farms did not make it into the top 30 for Vapor Pens until November, where it ranked 38th, indicating a relatively weaker position in this segment compared to others. The absence of rankings in previous months for Vapor Pens suggests a potential area for growth or a recent expansion into this product line. Overall, while Flora Farms shows strength in certain categories, there is room for improvement and strategic focus in others to enhance their market footprint in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Flora Farms has demonstrated a notable upward trajectory in recent months. From August to November 2024, Flora Farms climbed from the 8th position to secure the 3rd rank, showcasing a consistent improvement in market presence. This ascent is particularly significant given the competitive pressures from leading brands such as CODES, which consistently held the top position, and Illicit / Illicit Gardens, which maintained a strong presence in the top two ranks. Meanwhile, Sinse Cannabis and Vivid (MO) experienced fluctuations in their rankings, with Sinse Cannabis improving from 6th to 4th and Vivid (MO) dropping from 3rd to 5th over the same period. Flora Farms' rise in rank is accompanied by a steady increase in sales, indicating a strengthening foothold in the market and suggesting potential for further growth amidst a dynamic competitive environment.
Notable Products
In November 2024, the top-performing product for Flora Farms was Cheers - Cherry Banana OG Pre-Roll (1g) in the Pre-Roll category, which climbed to the first rank with sales of 3,263 units. Cheers - Jungle Mintz Pre-Roll (1g) secured the second position, showing a strong market presence. Cheers - Bubba Fett Pre-Roll (1g) followed closely in third place, indicating a competitive Pre-Roll category for Flora Farms. White 99 (3.5g) in the Flower category made a notable entry at fourth place, highlighting its growing popularity. Cheers - Gelly Milk Pre-Roll (1g) rounded out the top five, maintaining a consistent performance since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
