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Nov-2024
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Overview
Market Insights Snapshot
FloraVega / Welleaf has shown varied performance across different categories and states, with notable fluctuations in their rankings. In the Nevada market, the brand has experienced significant shifts in the Flower category, starting at 8th place in August 2024, dipping to 10th in September, then climbing to 7th in October, only to drop to 14th by November. This volatility suggests a competitive landscape where FloraVega / Welleaf is actively contending for market share, but also facing challenges in maintaining consistent top-tier positioning. Despite these ranking changes, the brand demonstrated resilience with a notable sales increase in October, indicating potential for recovery and growth.
Notably, the absence of FloraVega / Welleaf from the top 30 rankings in some months highlights the challenges they face in maintaining consistent visibility and market presence. This absence could be seen as a warning sign for the brand to reassess its strategies in specific categories or states. However, the brand's ability to bounce back and improve its ranking in October is a positive indicator of its potential to adapt and respond to market dynamics. Observers will be keen to see how FloraVega / Welleaf navigates these challenges in the coming months, particularly in maintaining momentum in competitive markets like Nevada.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, FloraVega / Welleaf has experienced notable fluctuations in its market rank over the past few months. Starting from a strong position at rank 8 in August 2024, the brand saw a dip to rank 10 in September, a recovery to rank 7 in October, but then a significant drop to rank 14 in November. This volatility in ranking is contrasted by competitors such as Summa Cannabis, which showed a consistent upward trend, moving from rank 22 in August to rank 13 by November. Meanwhile, Ghost Town Cannabis demonstrated steady improvement, maintaining a top 12 position from September onwards. These shifts suggest that while FloraVega / Welleaf remains a significant player, it faces increasing competition from brands that are gaining traction in the market, potentially impacting its sales momentum and necessitating strategic adjustments to maintain its competitive edge.
Notable Products
In November 2024, FloraVega / Welleaf's top-performing product was Casino Kush (14g) in the Flower category, securing the number one rank with impressive sales of 1362 units. Gelato #41 (14g) followed closely as the second top-seller in the same category. Boombox (14g) maintained a strong presence, ranking third. Notably, Strawberry Lemonade (14g) experienced a drop in ranking from second place in October to fourth in November, indicating a shift in consumer preference. Speaker Knockerz (3.5g) rounded out the top five, showcasing consistent demand for smaller package sizes in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
