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Dec-2025
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Overview
Market Insights Snapshot
FloraVega / Welleaf has demonstrated a varied performance across different categories and states, with a particular focus on the Flower category in Nevada. Over the last few months of 2025, the brand has experienced a downward trend in its rankings, moving from 11th place in both September and October to 15th in November and further down to 20th in December. This decline in ranking is indicative of the brand's struggle to maintain its competitive edge in the Flower category within the state, despite a strong start earlier in the year. The sales figures reflect this downward trajectory, with a noticeable decrease from October to December, suggesting potential challenges in market strategy or increased competition.
Interestingly, FloraVega / Welleaf's absence from the top 30 brands in other states and categories highlights areas where the brand might not have a significant presence or influence. This absence could be seen as an opportunity for growth or as a challenge in expanding their market reach beyond Nevada. The brand's focus on the Flower category in Nevada might suggest a strategic concentration on a particular niche, but the lack of ranking in other categories or states could also point to missed opportunities for diversification. Understanding these dynamics could provide valuable insights into FloraVega / Welleaf's market positioning and potential areas for future expansion or realignment.
Competitive Landscape
In the competitive landscape of the flower category in Nevada, FloraVega / Welleaf has experienced notable shifts in its market position from September to December 2025. Initially holding a steady rank of 11th place in September and October, FloraVega / Welleaf saw a decline to 15th in November and further slipped to 20th by December. This downward trend in rank suggests a need for strategic adjustments to regain its competitive edge. Meanwhile, competitors like Deep Roots Harvest have shown significant improvement, climbing from 48th in September to 19th in December, indicating a strong upward trajectory in sales performance. Similarly, Stackhouse made a remarkable leap from 72nd in September to 13th in November, before settling at 21st in December. These movements highlight the dynamic nature of the market and the importance for FloraVega / Welleaf to innovate and adapt to maintain its market share amidst rising competition.
Notable Products
In December 2025, FloraVega / Welleaf's top-performing product was Grape 98 (3.5g) in the Flower category, which climbed to the number one rank from second place in November 2025, with sales reaching $2,042. Strawberry Lemonade (3.5g) secured the second position, making its first appearance in the rankings this month. Hellrazor OG (3.5g) maintained a strong presence, moving up to third place from fifth in the previous month. Casino Kush (3.5g) and Rick James (3.5g) debuted in the fourth and fifth ranks, respectively, contributing to a diverse top-five lineup. The shift in rankings highlights a growing preference for these specific strains over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
