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Nov-2024
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Overview
Market Insights Snapshot
FlowerHouse New York has experienced notable fluctuations in its performance across different categories and states over the past few months. In the New York market, the brand has seen a downward trend in the Flower category, slipping from 5th place in August 2024 to 15th by November 2024. This decline in ranking correlates with a decrease in sales, indicating a potential shift in consumer preferences or increased competition within the state. Despite this, FlowerHouse New York remains within the top 15, suggesting resilience in maintaining a significant market presence in the Flower category.
Meanwhile, the performance in the Pre-Roll category in New York highlights a more challenging landscape for FlowerHouse New York. Starting at 21st place in August, the brand's rank has fallen outside the top 30 by October and further to 42nd in November 2024. This suggests that the brand is struggling to keep pace with competitors in this specific segment, which could be attributed to either product performance or marketing challenges. The lack of a top 30 ranking in October and November signals a need for strategic adjustments to regain footing in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of the flower category in New York, FlowerHouse New York has experienced a notable decline in its market position from August to November 2024, dropping from 5th to 15th place. This decline is significant when compared to competitors such as Leal, which also saw a decrease but maintained a more stable ranking, only falling from 10th to 16th. Meanwhile, Electraleaf demonstrated resilience, fluctuating but ultimately ranking higher than FlowerHouse New York in November, moving from 7th to 13th. Additionally, Veterans Choice Creations (VCC) showed an upward trend, improving from 18th to 14th place, suggesting a potential shift in consumer preferences. These movements indicate a competitive pressure on FlowerHouse New York, highlighting the need for strategic adjustments to regain its foothold in the New York flower market.
Notable Products
In November 2024, the top-performing product from FlowerHouse New York was Durban OJ (3.5g) in the Flower category, claiming the number one rank with sales of 1352 units. Cap Thai (3.5g), also in the Flower category, surged to the second position from fourth in October, indicating a significant increase in popularity and sales. Slurricane Infused Pre-Roll 2-Pack (1g) dropped from the top rank in October to third place, yet it still maintained strong sales performance. Cap Thai Kief Infused Pre-Roll 2-Pack (1g) debuted in fourth place, showcasing its growing presence in the Pre-Roll category. Ice Cream Cake (3.5g) rounded out the top five, marking its first appearance in the rankings for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
