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Jan-2025
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Overview
Market Insights Snapshot
FlowerHouse New York has demonstrated a noteworthy presence in the New York cannabis market, particularly within the Flower category. Over the last few months, the brand has seen its ranking improve from 16th in October 2024 to 10th by December 2024, although it experienced a slight dip to 14th in January 2025. This upward trajectory suggests a strengthening position in the market, despite the minor setback at the start of 2025. The sales figures reflect a consistent performance with a notable increase from October to November 2024, indicating a strong consumer demand during that period.
In contrast, FlowerHouse New York's performance in the Pre-Roll category reveals a more fluctuating trend. The brand was ranked 29th in October 2024, temporarily dropping out of the top 30 in November, before climbing back to 28th in December and maintaining that position into January 2025. This inconsistency highlights potential challenges in maintaining a competitive edge in this category. Despite this, the Pre-Roll sales in January 2025 were higher than in previous months, suggesting potential growth opportunities if the brand can capitalize on this momentum effectively.
Competitive Landscape
In the competitive landscape of the flower category in New York, FlowerHouse New York has experienced notable fluctuations in its market position from October 2024 to January 2025. Starting at rank 16 in October, FlowerHouse New York improved to rank 10 by December, before settling at rank 14 in January. This dynamic shift highlights a competitive environment where brands like Heady Tree and Back Home Cannabis Co. have also shown significant activity. Heady Tree, for instance, surged from rank 17 in October to rank 9 in November, indicating a strong market presence that could pose a challenge to FlowerHouse New York. Meanwhile, Back Home Cannabis Co. maintained a steady position around rank 10 and 12, suggesting consistent performance. The brand To The Moon remained relatively stable, hovering around rank 14 to 16, while Untitled entered the top 20 only in December, ranking 14. These movements suggest an intensely competitive market where FlowerHouse New York must strategize effectively to maintain and improve its rank and sales amidst fluctuating performances of its competitors.
Notable Products
In January 2025, FlowerHouse New York's top-performing product was Durban OJ (3.5g) in the Flower category, maintaining its first-place ranking from the previous months with sales reaching 3133 units. Sunset Punch (3.5g) rose significantly in popularity, climbing from fourth place in December 2024 to second place in January 2025. Animal Face (28g) entered the top rankings for the first time, securing the third position with notable sales figures. Grapes & Cream Pre-Roll 2-Pack (1g) and Dough Boy Infused Pre-Roll 2-Pack (1g) were new entries in the rankings, taking fourth and fifth positions, respectively. The Flower category continued to dominate the sales landscape, with pre-rolls making a strong showing in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
