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Dec-2024
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Overview
Market Insights Snapshot
FlowerHouse New York has demonstrated a notable performance in the New York market, particularly in the Flower category. Over the last few months of 2024, the brand has seen significant fluctuations in its ranking. Starting in September with a commendable 9th position, FlowerHouse New York experienced a dip in October, falling to 16th place, before gradually climbing back to 10th by December. This upward movement in December coincided with a peak in sales, reaching approximately $1.2 million, suggesting a strong market presence and consumer demand recovery as the year closed. This trend indicates a robust resilience and adaptability in the competitive New York Flower market, with FlowerHouse New York maintaining a position within the top 30 consistently.
In contrast, the Pre-Roll category presented more challenges for FlowerHouse New York. Starting in September at 28th place, the brand's ranking slipped slightly in October, dropping to 30th, and then fell out of the top 30 entirely in November. However, December saw a slight recovery to 32nd, indicating some regained traction, albeit still outside the top 30. Despite these challenges in ranking, the sales figures showed a positive trend, with steady growth over the months, culminating in December. This suggests that while FlowerHouse New York is yet to solidify its standing in the Pre-Roll category, its sales performance indicates potential for future growth with strategic adjustments.
Competitive Landscape
In the competitive landscape of the flower category in New York, FlowerHouse New York experienced notable fluctuations in its rankings over the last few months of 2024. After a dip to 16th place in October, FlowerHouse New York rebounded to 10th place by December, indicating a strong recovery in sales performance. This rebound is significant when compared to competitors like Leal, which maintained a steady position around 11th place, and Nanticoke, which consistently ranked higher, peaking at 6th place in October. Meanwhile, Back Home Cannabis Co. showed a similar pattern of fluctuation, ending December at 12th place. Interestingly, Platinum Reserve saw a dramatic drop to 18th place in October but managed to climb back to 9th by December, closely aligning with FlowerHouse New York's trajectory. These dynamics suggest a highly competitive environment where brand positioning can shift rapidly, emphasizing the importance of strategic marketing and product differentiation for FlowerHouse New York to maintain and improve its market standing.
Notable Products
In December 2024, Durban OJ (3.5g) maintained its top position as the leading product for FlowerHouse New York, consistently holding the number one rank from November. Blueberry OG (3.5g) emerged as the second top performer, showing a significant presence in the rankings for the first time. Gary Payton Pre-Roll 2-Pack (1g) secured the third position, followed closely by Gary Payton Infused Pre-Roll 2-Pack (1g) at fourth, both entering the top ranks this month. Cap Thai (3.5g) dropped from second place in October and November to fifth in December, indicating a shift in consumer preference. Notably, Durban OJ (3.5g) achieved a sales figure of $3,090, highlighting its continued dominance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
