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Oct-2024
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Overview
Market Insights Snapshot
FlowerHouse New York has experienced notable fluctuations in its performance across categories and states in recent months. In the New York market, the brand's ranking in the Flower category saw a significant drop from 5th place in August 2024 to 21st place by October 2024. This decline is noteworthy, especially considering their earlier strong performance in the summer months, where they achieved a peak rank of 5th place. Despite this downturn, the brand's overall sales in the Flower category showcased a pattern of volatility, with a notable peak in August followed by a substantial decrease by October. This suggests that while FlowerHouse New York had a strong mid-year, sustaining that momentum proved challenging.
In the Pre-Roll category, FlowerHouse New York's presence was less prominent, with rankings mostly outside the top 20. The brand ranked 18th in July 2024, but by October, they had fallen to 37th, indicating a struggle to maintain a competitive edge in this category. The absence of a top 30 rank in October highlights a potential area for improvement or strategic realignment for the brand. Despite these challenges, the brand's sales figures in the Pre-Roll category remained relatively stable, albeit at a lower volume than their Flower category sales. This stability suggests a consistent, albeit smaller, consumer base for their Pre-Roll products. These insights into FlowerHouse New York's performance can provide valuable guidance for future strategic decisions within the competitive landscape of the New York cannabis market.
Competitive Landscape
In the competitive landscape of the flower category in New York, FlowerHouse New York has experienced notable fluctuations in its market position over the past few months. Starting from a strong position in July 2024 with a rank of 7th, the brand climbed to 5th in August, indicating a significant surge in sales momentum. However, by October, FlowerHouse New York saw a steep decline to 21st place, suggesting a potential challenge in maintaining its earlier growth trajectory. In contrast, competitors like Florist Farms maintained a consistent presence in the top 15 until dropping to 23rd in October, while Live (NY) showed steady performance, hovering around the 20th rank. Meanwhile, Find. and House of Sacci have shown gradual improvements, with House of Sacci moving from 33rd to 22nd by October. These shifts highlight the dynamic nature of the market and the competitive pressures FlowerHouse New York faces in sustaining its sales and rank amidst evolving consumer preferences and competitor strategies.
Notable Products
In October 2024, the top-performing product for FlowerHouse New York was the Slurricane Infused Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of 1341 units. Following closely, Gush (3.5g) in the Flower category secured the second position, maintaining a consistent presence in the top rankings after being fourth in August. Wedding Cake Ground Flower (7g) rose to the third position, marking its debut in the top ranks. The Gush Infused Pre-Roll 2-Pack (1g) slipped to fourth place after previously holding the third position in July. Finally, the Platinum OG Infused Pre-Roll 7-Pack (3.5g) entered the top five rankings for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
