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Oct-2024
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Overview
Market Insights Snapshot
Fluresh has demonstrated varied performance across different product categories in Michigan. In the Edible category, the brand struggled to maintain a top 30 position, consistently ranking outside this bracket from July to October 2024. This indicates a potential area for improvement or increased competition in the edible market. On the other hand, their Flower category has shown more stability and strength, consistently ranking within the top 15, peaking at 9th place in September 2024. This suggests a strong consumer preference or effective market strategy in the flower segment, despite a slight dip back to 12th place in October.
Fluresh's performance in the Pre-Roll and Vapor Pens categories highlights an upward trend. Notably, in the Pre-Roll category, Fluresh climbed from 35th place in July to 22nd in October, indicating growing consumer interest or improved distribution. Similarly, their Vapor Pens category saw a significant rise from 41st in July to breaking into the top 25 by October. This upward trajectory in both categories suggests that Fluresh is gaining traction and market share, potentially due to changes in product offerings or marketing strategies. The brand's ability to improve rankings in these areas while facing challenges in others provides a nuanced view of its market positioning in Michigan.
Competitive Landscape
In the Michigan flower category, Fluresh has demonstrated a stable yet competitive presence, maintaining a consistent rank within the top 15 brands from July to October 2024. Notably, Fluresh's rank fluctuated slightly from 12th in July to 13th in August, then improved to 9th in September before settling at 12th again in October. This stability is indicative of a solid market position amidst fluctuating performances by competitors. For instance, Dog House experienced a significant rise from 15th in July to 7th in September, only to fall back to 13th in October, highlighting potential volatility. Meanwhile, Nature's Medicines showed a gradual upward trend, moving from 20th in July to 14th in October, suggesting a growing market presence. High Supply / Supply maintained a relatively high rank, though it saw a drop from 5th in July to 11th in both September and October, indicating a possible decline in momentum. Play Cannabis also showed a positive trajectory, climbing from 15th in August to 10th in October, which could signal increasing consumer interest. These dynamics suggest that while Fluresh holds a strong position, it faces challenges from both established and emerging competitors, necessitating strategic efforts to enhance its market share and rank further.
Notable Products
In October 2024, Fluresh's top-performing product was Oh Geez (3.5g) in the Flower category, maintaining its number one rank from September with impressive sales of $47,210. Trop Peels (3.5g), also in the Flower category, held the second position consistently from the previous month. Pineapple Express Pre-Roll (1g) climbed to the third spot, showing a significant improvement from its previous ranking of fourth in July. Kitchen Sink Pre-Roll (1g) made its debut in the rankings at fourth place. Strawberry Watermelon Gummies 10-Pack (200mg) entered the top five for the first time, securing the fifth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
