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Dec-2024
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Overview
Market Insights Snapshot
Fluresh has shown varied performance across different product categories in the state of Michigan. In the Flower category, the brand consistently maintained a strong presence, ranking within the top 15 throughout the last quarter of 2024, with a peak at the 9th position in September. This indicates a stable demand and possibly a loyal customer base for their flower products. On the other hand, the Edible category saw more fluctuation, with Fluresh breaking into the top 35 in October and November, but dropping out of the top 30 by December. This could suggest seasonal influences or varying consumer preferences impacting their edible sales.
In the Pre-Roll category, Fluresh experienced a notable decline, moving from a rank of 29 in September to 45 by December, indicating potential challenges in maintaining competitive positioning or market share. Interestingly, their performance in the Vapor Pens category remained relatively stable, hovering around the 36th to 39th positions throughout the same period. This steadiness might reflect a consistent but niche market for their vapor pen products. The absence of Fluresh in the top 30 for several categories highlights areas where the brand may need to strategize for better market penetration and consumer engagement.
Competitive Landscape
In the competitive Michigan flower market, Fluresh has experienced notable fluctuations in its rankings over the last few months of 2024. Initially ranked 9th in September, Fluresh saw a dip to 13th in October but managed to recover to 10th place by November and maintained this position in December. This recovery is indicative of a resilient brand strategy amidst a dynamic competitive landscape. Notably, Common Citizen surged from 18th in September to 9th by December, overtaking Fluresh, which suggests a significant increase in market traction for Common Citizen. Meanwhile, Simply Herb experienced a decline from 7th in September to 15th in November, before improving to 12th in December, reflecting volatility in consumer preferences. Play Cannabis and Galactic also showcased dynamic movements, with Play Cannabis dropping from 5th to 11th and Galactic peaking at 4th in November before settling at 8th in December. These shifts highlight the competitive pressures Fluresh faces, emphasizing the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In December 2024, the top-performing product from Fluresh was Apple Mintz (3.5g) in the Flower category, securing the number one rank with sales of $21,472. Sour Blue Raz Gummies (200mg) maintained its second position from November to December, showing consistent popularity in the Edible category. Apple Mintz Sugarleaf Classic Pre-Roll (1g) debuted strongly in December at the third position. Sundaze GMO (3.5g) and Blue Moon (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Notably, all these products were not ranked in the previous months, indicating a significant change in consumer preference or product availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
