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Nov-2024
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Overview
Market Insights Snapshot
Fluresh has shown notable performance improvements across several cannabis categories in Michigan over the past few months. In the Flower category, Fluresh has consistently climbed the rankings, moving from 14th place in August 2024 to an impressive 8th place by November 2024. This upward trend in the highly competitive Flower category indicates a strong consumer preference and possibly effective brand strategies. Moreover, in the Edible category, while Fluresh was not in the top 30 brands in August and September, it made a significant leap to 34th place by November, suggesting a growing presence in this segment as well.
In the Pre-Roll category, Fluresh's progression is equally noteworthy, improving from 41st place in August to 23rd place in November 2024. This steady climb reflects a positive reception of their pre-roll products among consumers in Michigan. Additionally, the Vapor Pens category saw Fluresh break into the top 30 by October, maintaining a rank of 28th in November. This indicates a consistent demand for their vapor pen products, although the sales figures slightly dipped from October to November. The absence of Fluresh in the top 30 in some months across categories like Edibles in earlier months highlights areas where the brand may still have room for expansion and market penetration.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Fluresh has demonstrated notable resilience and growth, particularly in the latter months of 2024. While Fluresh's rank fluctuated from 14th in August to 12th in October, it impressively climbed to 8th by November, indicating a positive trend in market performance. This upward trajectory in rank is mirrored by a substantial increase in sales, showcasing a strategic alignment with consumer demand. In contrast, Ozone consistently outperformed Fluresh, maintaining a higher rank and achieving a peak position of 6th in November. Meanwhile, Mischief also demonstrated strong performance, closely competing with Fluresh by securing the 7th position in November. Although Play Cannabis experienced a slight decline in rank, dropping to 9th in November, its sales remained robust. Lastly, Carbon made a significant leap from being outside the top 20 in September to reaching 10th place in November, highlighting a competitive surge. These dynamics suggest that while Fluresh is gaining momentum, it faces stiff competition from brands like Ozone and Mischief, necessitating strategic initiatives to further enhance its market position.
Notable Products
In November 2024, Fluresh's top-performing product was Strawberry Watermelon Gummies 10-Pack (200mg) in the Edible category, rising from fourth place in October to claim the top spot, with notable sales of $30,201. Pineapple Express Pre-Roll (1g) maintained its second-place position from October, indicating consistent demand. Oh Geez (3.5g) experienced a slight decline, moving from first in October to third in November, despite strong sales figures. Bahama Peel (3.5g) debuted in the rankings at fourth place, showing a promising entry. Sour Blue Raz Gummies (200mg) also entered the rankings in November, securing the fifth position in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
