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Jan-2025
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Overview
Market Insights Snapshot
Fluresh has shown varied performance across different product categories in Michigan. In the Edible category, the brand has struggled to break into the top 30, with rankings slipping from 37th in October 2024 to 50th by January 2025. This downward trend is mirrored by a significant decline in sales over the same period. Conversely, Fluresh's presence in the Flower category has been comparatively stronger, maintaining a position within the top 20, although it did drop from 11th to 19th in the last quarter. This suggests that while the brand has a foothold in the Flower market, there might be challenges in sustaining its rank.
In the Pre-Roll category, Fluresh's performance has been more volatile. Starting at 24th place in October 2024, the brand's ranking fell dramatically to 82nd by January 2025, indicating a sharp decline in market presence. This volatility contrasts with the steadier performance in the Vapor Pens category, where Fluresh has hovered around the mid-40s in rank. Despite fluctuations in sales, the brand managed to return to its initial October ranking by January. Such movements highlight the need for strategic adjustments in certain categories to regain and strengthen market positioning.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Fluresh experienced notable fluctuations in its ranking and sales from October 2024 to January 2025. Starting at rank 13 in October 2024, Fluresh improved to 11th place in November, before slightly dropping to 12th in December, and then falling to 19th by January 2025. This downward trend in rank correlates with a decrease in sales from November to January. In contrast, Hytek showed a more stable performance, peaking at 16th place in both November and December, but also dropping out of the top 20 by January. Simply Herb also demonstrated volatility, starting strong at 8th place in October, but dropping to 18th in November, before recovering slightly to 15th and 17th in the following months. Meanwhile, Carbon showed a significant improvement in November, reaching 13th place, but could not maintain this momentum. Finally, The Limit exhibited a remarkable recovery from 45th in November to 18th by January, indicating a potential upward trend. These dynamics suggest that while Fluresh remains a strong contender, the competitive environment is highly fluid, with brands like Simply Herb and The Limit posing significant challenges.
Notable Products
In January 2025, Fluresh's top-performing product was Oh Geez (3.5g) in the Flower category, reclaiming its number one rank from October 2024 after a dip in November. This product achieved impressive sales of $24,915 in January. Strawberry Watermelon Gummies 10-Pack (200mg) maintained its strong presence, holding the second rank, though its sales decreased compared to November. Don Mega (3.5g) entered the rankings for the first time in January, securing the third position. Meanwhile, Apple Mintz (3.5g) fell from second in December to fifth in January, indicating a shift in consumer preference within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
