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Aug-2024
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Overview
Market Insights Snapshot
Fluresh has demonstrated a mixed performance across various categories in Michigan. In the Edible category, Fluresh showed some improvement, moving from rank 31 in May 2024 to a peak of rank 26 in June 2024, before dropping back to rank 34 by August 2024. This fluctuation indicates a volatile market presence in the Edible category. Conversely, in the Flower category, Fluresh maintained a strong and relatively stable position, consistently ranking within the top 10 brands, although there was a slight decline from rank 4 in May to rank 7 by August. Such stability in the Flower category suggests a solid consumer base and effective market strategies.
In the Pre-Roll category, Fluresh's performance was less impressive. The brand did not make it into the top 30 in May 2024 but showed slight improvement by ranking 31 in July 2024, only to fall out of the top 30 again in August. This indicates a struggle to gain significant traction in the Pre-Roll market. On the other hand, Fluresh's ranking in the Vapor Pens category showed a positive trend, improving from rank 45 in May to rank 32 in August. This upward movement suggests growing consumer interest and potential for further market penetration in the Vapor Pens category. Overall, while Fluresh has strong areas, there are categories where the brand needs to enhance its market presence.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Fluresh has experienced notable fluctuations in rank and sales over the past few months. Despite a strong start in May 2024 with a rank of 4th, Fluresh saw a decline to 7th by August 2024. This drop in rank is significant when compared to competitors such as Galactic (fka Galactic Meds), which maintained a steady 5th place, and Ozone, which showed a strong performance by climbing from 9th in May to 6th in August. Additionally, Nature's Medicines demonstrated a remarkable rise from 21st to 9th place, indicating a significant competitive threat. While Fluresh's sales figures have shown growth, increasing from approximately 2.9 million in May to 3.3 million in August, the brand's relative decline in rank suggests that competitors are growing at a faster pace, potentially capturing more market share. This dynamic highlights the need for Fluresh to reassess its strategies to maintain and improve its market position in the evolving Michigan Flower market.
Notable Products
In August 2024, Kitchen Sink (3.5g) ranked as the top-performing product for Fluresh, achieving the number one spot with notable sales of $39,735. Bread & Butter (3.5g) maintained its second position from the previous month, indicating consistent demand. Pineapple Express (3.5g) emerged as a strong contender, securing the third rank. Sundaze GMO (3.5g) followed closely in fourth place, while White Super Skunk (3.5g) dropped one position to fifth rank from July 2024. Overall, the top products showed a dynamic shift in rankings, with Kitchen Sink (3.5g) making a significant leap to the top.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
