Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fly North has shown noteworthy performance in the Edible category across different provinces, with significant movements in rankings over recent months. In Ontario, the brand has steadily climbed from 13th position in June 2024 to 9th by September 2024, indicating a consistent improvement in its market presence. This upward trend is supported by a notable increase in sales from June to August, although there was a slight dip in September. Meanwhile, in Saskatchewan, Fly North maintained a stable performance, holding the 8th position in June and July, before experiencing a slight drop to 10th in August and September. Despite this fluctuation, the sales figures remained relatively stable, suggesting a solid consumer base in the region.
It's important to note that while Fly North has been able to maintain and improve its rankings in Ontario, the brand's performance in Saskatchewan indicates potential challenges in sustaining higher positions in the competitive Edible category. The absence of Fly North from the top 30 brands in other states or provinces could be seen as a gap in their market strategy or presence. This highlights an area for potential growth or adjustment in their approach to expand their footprint beyond the current markets. The contrasting trends between the two provinces offer insights into the brand's regional strategies and consumer reception, providing a nuanced picture of their market dynamics.
Competitive Landscape
In the Ontario edible market, Fly North has shown a notable upward trend in its rankings over the past few months, moving from 13th place in June 2024 to 9th place by September 2024. This improvement in rank is indicative of a positive trajectory in sales performance, with Fly North experiencing a significant increase in sales from June to August before a slight dip in September. In comparison, Vortex Cannabis Inc. has also demonstrated a strong upward movement, surpassing Fly North by climbing from 14th to 7th place during the same period, suggesting a more aggressive growth strategy. Meanwhile, No Future has maintained a consistently higher rank, holding steady at 8th place, which could indicate a stable customer base and market presence. Brands like Bhang and Chowie Wowie have seen fluctuations but remain behind Fly North, highlighting Fly North's competitive edge in the market. These dynamics suggest that Fly North is effectively capturing market share, although it faces stiff competition from brands like Vortex Cannabis Inc. and No Future, which are also vying for top positions in the Ontario edible category.
Notable Products
In September 2024, Fly North's top-performing product was the Pomegranate Star Shower Lozenges 10-Pack (100mg) in the Edible category, maintaining its first-place rank consistently from June through September with a sales figure of 7712. The Sour Passion Fruit Soft Chew (10mg) climbed to the second position, improving from fourth in July and third in August. Key Lime Pie Soft Chew (10mg) held a stable presence in the top three, despite dropping to third place in September from its second-place position in the previous two months. The CBD:THC 1:1 Ambrosia Melon Soft Chews 2-Pack (10mg CBD, 10mg THC) re-entered the rankings at fourth after being unranked in August. Meanwhile, Grape Canyon Soft Chew (10mg) consistently maintained its fifth-place ranking throughout the four months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.