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Jan-2025
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Overview
Market Insights Snapshot
Fly North's performance in the Edible category across Ontario and Saskatchewan shows notable trends over recent months. In Ontario, the brand started strong with a ranking of 9 in October 2024, climbing to 8 in November, but then experienced a decline to 11 in December and further to 15 by January 2025. This downward movement in rankings coincided with a significant drop in sales from November to January, indicating potential challenges in maintaining consumer interest or facing increased competition. On the other hand, in Saskatchewan, Fly North maintained a relatively stable presence in the top 10 for October and November, but fell out of the top 30 by January, suggesting a more abrupt shift in market dynamics or consumer preferences in this region.
The absence of Fly North from the top 30 in Saskatchewan by January 2025 is particularly noteworthy, as it marks a stark contrast to its earlier performance and raises questions about the factors contributing to this decline. The brand's sales in Saskatchewan also plummeted significantly from November to December, which may have contributed to its inability to maintain a competitive position. Conversely, the fluctuations in Ontario, while less severe, still reflect a downward trend that could indicate similar underlying issues. These movements suggest that Fly North may need to re-evaluate its strategies in both provinces to regain its footing and potentially explore new avenues to enhance its market presence.
Competitive Landscape
In the Ontario edible market, Fly North experienced notable fluctuations in its ranking and sales performance over the last few months. Starting from a strong position in October 2024, Fly North was ranked 9th, but by January 2025, it had slipped to 15th place. This decline in rank coincided with a significant drop in sales from November to January, suggesting that Fly North may be losing its competitive edge. In contrast, Olli showed a consistent upward trend, improving its rank from 15th in October to 13th in January, with sales peaking in December. Similarly, Rosin Heads maintained a stable ranking around the 13th and 14th positions, with sales showing resilience. The consistent performance of these competitors highlights the challenges Fly North faces in regaining its earlier momentum and market share in the Ontario edible category.
Notable Products
In January 2025, the top-performing product for Fly North was Sour Passion Fruit Soft Chew (10mg) in the Edible category, which climbed to the number one ranking with sales reaching 5385 units. Key Lime Pie Soft Chew (10mg) followed closely in the second position, maintaining a strong presence after being ranked second in the previous month. Strawberry Live Rosin Chews 2-Pack (10mg) improved its standing to third place, sustaining its upward trajectory from the fifth rank in December 2024. CBD:THC 1:1 Ambrosia Melon Soft Chews 2-Pack (10mg CBD, 10mg THC) held steady at fourth place, despite a slight decline in sales figures. Notably, Sour Thimbleberry Fruit Soft Chew (10mg) made its debut in the rankings at fifth position, showcasing significant potential for growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
