.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Ontario market, Fly North has shown a consistent presence in the Edible category, with its ranking fluctuating slightly over the last few months of 2024. Starting at the 9th position in September and maintaining this rank through October, the brand saw an improvement in November, reaching the 8th position. However, by December, Fly North slipped to the 11th spot. This indicates a potential challenge in maintaining its upward momentum. Notably, the sales figures for November were the highest in the observed period, suggesting that while the brand's ranking dipped in December, its performance earlier in the quarter was notably strong.
In Saskatchewan, Fly North's performance in the Edible category showed more volatility. The brand improved its ranking significantly from 11th in September to 7th in October, but this was followed by a slight decline to 8th in November and a more pronounced drop back to 11th in December. This pattern suggests that while Fly North was able to gain traction mid-quarter, sustaining this momentum proved challenging. The sales trajectory mirrored these fluctuations, with a peak in October, indicating that Fly North's strategies may have resonated well during that period, but more consistent efforts might be needed to maintain a top-tier position.
Competitive Landscape
In the competitive landscape of the Edible category in Ontario, Fly North experienced notable fluctuations in its ranking and sales performance from September to December 2024. Initially holding a steady 9th position in September and October, Fly North improved to 8th place in November, reflecting a significant boost in sales. However, by December, the brand slipped to 11th place, indicating a potential challenge in maintaining its upward momentum. In contrast, 1964 Supply Co demonstrated a consistent upward trajectory, climbing from 14th in September to 9th by December, surpassing Fly North in the rankings. Similarly, Bhang maintained a strong presence, oscillating between 10th and 12th positions but ending December in 10th place, just ahead of Fly North. Meanwhile, Olli and Rosin Heads showed gradual improvements, yet remained behind Fly North throughout the period. These dynamics suggest that while Fly North has the potential to lead, it faces stiff competition from brands like 1964 Supply Co and Bhang, which are gaining traction and could impact Fly North's market share if trends continue.
Notable Products
In December 2024, Fly North's top-performing product was Key Lime Pie Soft Chew (10mg) from the Edible category, which climbed from the third position in November to secure the top spot with sales of 6207 units. Pomegranate Star Shower Lozenges 10-Pack (100mg), which had consistently held the number one rank from September to November, dropped to the second position. Sour Passion Fruit Soft Chew (10mg) maintained its third-place ranking from the previous month. The CBD:THC 1:1 Ambrosia Melon Soft Chews 2-Pack (10mg CBD, 10mg THC) reappeared in the rankings at fourth place after being unranked in November. Strawberry Live Rosin Chews 2-Pack (10mg) retained its fifth position, showing stability in its performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
