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Oct-2024
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Overview
Market Insights Snapshot
Fly North has shown a notable performance in the Edible category across different regions, with significant movements in rankings and sales. In Ontario, the brand has consistently improved its position, moving from 12th in July 2024 to 9th by September and maintaining that rank in October. This upward trend is accompanied by a fluctuation in sales, peaking in August before experiencing a slight dip in September, and then rising again in October. The brand's ability to remain in the top 10 indicates a strong presence and consumer preference in this region, suggesting effective strategies or popular product offerings.
Meanwhile, in Saskatchewan, Fly North has also demonstrated resilience and growth. Despite a dip in rankings from 8th place in July to 10th in August and September, the brand rebounded to 7th place in October. This recovery is mirrored in their sales figures, which saw a significant increase in October compared to the previous months. However, the fact that Fly North did not drop out of the top 10 during this period highlights its stable footing in the market. Their ability to regain a higher ranking in October is a positive indicator of their competitive edge in the Saskatchewan Edible category.
Competitive Landscape
In the competitive landscape of the Edible category in Ontario, Fly North has shown a steady improvement in its rankings from July to October 2024, moving from 12th to 9th place. This upward trend is indicative of a positive reception in the market, as Fly North's sales have consistently increased over these months. Notably, Foray has maintained a stronghold in the 7th position throughout this period, suggesting a stable consumer base and possibly more established brand loyalty. Meanwhile, Vortex Cannabis Inc. experienced fluctuations, peaking at 6th place in September before dropping to 8th in October, which could indicate volatility in consumer preferences or product offerings. Bhang and Chowie Wowie have also shown improvements, but Fly North's consistent rise in rank and sales suggests a growing competitive edge in the market.
Notable Products
In October 2024, Fly North's top-performing product was the Pomegranate Star Shower Lozenges 10-Pack (100mg) in the Edible category, maintaining its first-place ranking for four consecutive months with sales reaching 10,117 units. The Sour Passion Fruit Soft Chew (10mg) climbed to the second spot from third, demonstrating a steady increase in popularity. The Key Lime Pie Soft Chew (10mg) dropped to third place after consistently holding the second position in the previous months. The Strawberry Live Rosin Chews 2-Pack (10mg) made an appearance in the rankings at fourth place, despite not being ranked in September. Meanwhile, the CBD:THC 1:1 Ambrosia Melon Soft Chews 2-Pack (10mg CBD, 10mg THC) slipped to fifth place, continuing a downward trend from July through October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
