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Nov-2024
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Overview
Market Insights Snapshot
Focus North has shown a notable performance across various product categories in Oregon. In the Concentrates category, the brand has maintained a steady improvement, climbing from the 16th position in August 2024 to holding the 14th spot by November 2024. This consistent ranking within the top 15 indicates a strong foothold in the Concentrates market. In contrast, their Flower category experienced a significant leap from 19th place in October to 8th in November, suggesting a substantial increase in market presence and possibly consumer preference during this period. However, Focus North's performance in Pre-Rolls has been less impressive, as they have been unable to break into the top 25, remaining at 28th in November, which might suggest an area for potential growth or strategic focus.
While Focus North's Vapor Pens category did not rank within the top 30 in August, the brand has made significant strides, advancing to the 67th position by November. This improvement, although still outside the top 30, reflects an upward trajectory that could indicate growing consumer interest or successful marketing strategies in this segment. The overall sales trend for Focus North shows a varied performance across categories, with some areas like Flower seeing a significant sales boost, while others like Pre-Rolls exhibit a gradual decline. These movements highlight the dynamic nature of the cannabis market in Oregon and suggest that Focus North may need to continue refining their strategies to capitalize on their strengths and address weaker areas.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Focus North has demonstrated a significant upward trajectory in recent months. After languishing outside the top 15 from August to October 2024, Focus North made a remarkable leap to the 8th position in November. This surge in rank is indicative of a substantial increase in sales, which aligns with the brand's strategic efforts to capture a larger market share. Notably, Oregon Roots also experienced a positive shift, moving from 14th to 7th place, suggesting a competitive rivalry in the mid-tier rankings. Meanwhile, Eugreen Farms and Kaprikorn saw a decline in their rankings, with Eugreen Farms dropping from 4th to 9th and Kaprikorn from 8th to 10th, which may have contributed to Focus North's ascent. The consistent performance of Deep Creek Gardens, maintaining a top 6 position, underscores the competitive pressure within the top tier. Focus North's recent performance highlights its potential to disrupt the market dynamics and suggests a promising trajectory if the brand continues to leverage its momentum.
Notable Products
In November 2024, Pot Roast (Bulk) emerged as the top-performing product for Focus North, reclaiming its number one rank after a dip to second place in October, with impressive sales of 4412 units. Colorado Sunshine (Bulk) slipped to second place, maintaining strong performance with consistent sales figures, though lower than Pot Roast. Strawberry Gary (Bulk) made its debut in the rankings, capturing third place with notable sales, marking its first appearance in the top five. Fatso Pre-Roll 8 Pack (4g) improved its position to fourth place, showing a positive trend from its previous fifth place in September. Runtz (3.5g) entered the rankings for the first time in November, securing the fifth spot, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
