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Dec-2024
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Overview
Market Insights Snapshot
Focus North has shown varied performance across different product categories in Oregon. In the Concentrates category, the brand has maintained a steady presence within the top 20, with rankings fluctuating slightly from 17th in September to 18th in December. This indicates a relatively stable market position despite a slight dip in December sales. The Flower category, however, has been a highlight for Focus North, with a significant leap from 19th place in October to 9th in December, reflecting a robust increase in sales during this period. This suggests a growing consumer preference for their flower products, which could be a key area of focus for the brand moving forward.
Conversely, Focus North's performance in the Pre-Roll and Vapor Pens categories has been less impressive. Notably, in the Pre-Roll category, the brand failed to break into the top 30 in both November and December, indicating a challenging market environment or perhaps a need for product innovation or marketing strategies to regain consumer interest. Similarly, the Vapor Pens category shows a slow upward trend, with rankings improving from 83rd in September to 74th in December, although still outside the top 30. This could suggest potential for growth if the brand can capitalize on this upward momentum. These insights highlight the dynamic nature of Focus North's market presence and point to areas where strategic adjustments could enhance their competitive edge in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Focus North has demonstrated a notable upward trajectory in recent months. Starting from a rank of 18th in September 2024, Focus North climbed to 9th by December 2024, showcasing a significant improvement in its market position. This rise can be attributed to a substantial increase in sales, particularly evident in November and December. In contrast, competitors such as Eugreen Farms experienced a decline in rank from 5th to 8th during the same period, despite maintaining relatively high sales figures. Meanwhile, Oregon Roots improved its rank from 14th to 7th, indicating strong competitive pressure. High Tech saw fluctuations, peaking at 4th in November before dropping to 11th in December. These dynamics suggest that Focus North's strategic efforts are effectively enhancing its competitive standing in the Oregon flower market, positioning it as a formidable contender against established brands.
Notable Products
In December 2024, Pot Roast (Bulk) maintained its position as the top-selling product for Focus North, with sales reaching 2135 units. Colorado Sunshine (Bulk) followed closely, holding steady at the second rank, showing a slight increase from November. Honeymoon Crashers (Bulk) debuted in December rankings at third place, indicating a strong entry into the market. Strawberry Gary (Bulk) remained consistent at the third position from November to December. Violet Fog (Bulk) emerged in the rankings for the first time in December, securing the fourth position, suggesting growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
