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Jan-2025
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Overview
Market Insights Snapshot
Focus North has shown notable progress in the Oregon cannabis market, particularly in the Concentrates category. From October 2024 to January 2025, the brand has improved its ranking from 15th to 10th, indicating a positive trajectory in consumer preference for their concentrates. This upward movement is complemented by a steady increase in sales, culminating in a notable spike in January. On the other hand, their performance in the Flower category has been more volatile. While they achieved a peak ranking of 10th in December, a slight decline to 12th in January suggests potential challenges in maintaining consistent momentum. Despite this, the overall sales figures for Flower have remained robust, hinting at a strong consumer base.
In contrast, Focus North's journey in the Pre-Roll and Vapor Pens categories has been more mixed. The Pre-Roll category saw the brand fall out of the top 30 in November and December, which may indicate difficulties in capturing market share. However, a rebound to 27th place in January suggests a possible recovery or strategic shift. The Vapor Pens category presented even greater challenges, with Focus North consistently ranking outside the top 70, highlighting a potential area for improvement or reevaluation. These rankings reflect the competitive landscape of the Oregon cannabis market and underscore the need for Focus North to adapt and innovate to bolster their presence across all categories.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Focus North has demonstrated notable fluctuations in its ranking over the past few months. Starting from October 2024, Focus North was ranked 22nd, but it climbed to 12th in November and further improved to 10th in December, before slightly dropping back to 12th in January 2025. This upward trajectory in the latter months of 2024 suggests a positive reception and increased consumer interest, although the slight dip in January indicates potential challenges in maintaining its momentum. Competitors such as Oregon Roots and Dog House have shown varying performances, with Oregon Roots steadily improving from 14th to 11th place, while Dog House experienced a more volatile path, dropping to 27th in December before surging to 10th in January. Meanwhile, William's Wonder Farms made a remarkable leap from 78th in October to 13th in January, indicating a significant gain in market presence. These dynamics highlight the competitive pressures Focus North faces, emphasizing the importance of strategic marketing and product differentiation to sustain and enhance its market position.
Notable Products
In January 2025, Focus North's top-performing product was Pot Roast (Bulk) in the Flower category, maintaining its number one rank from November 2024 with a notable sales figure of 1333 units. Runtz (Bulk), a new entry, secured the second position in the Flower category, followed by GMO (Bulk) in third place. Tropicana Cookies Pre-Roll 8-Pack (4g) achieved fourth place in the Pre-Roll category, while Cake Bomb (3.5g) rounded out the top five in the Flower category. Compared to previous months, Pot Roast (Bulk) showed consistency by reclaiming the top spot, while Runtz (Bulk) and GMO (Bulk) are new entries in the rankings for January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
