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Oct-2024
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Overview
Market Insights Snapshot
Focus North has demonstrated a notable presence in the Oregon cannabis market, particularly in the Concentrates category where it has consistently improved its ranking from 16th place in July 2024 to 13th place by October 2024. This upward trend is underscored by a significant increase in sales, peaking in October. In contrast, the Flower category shows a slight decline in performance, dropping from 11th to 16th place over the same period, suggesting potential challenges or increased competition. The Pre-Roll category saw Focus North breaking into the top 30 by August, maintaining a steady position at 28th place through September and October, indicating a stable yet modest market presence. However, in the Vapor Pens category, the brand has not managed to break into the top 30, highlighting a potential area for growth or strategic reevaluation.
Despite the fluctuations in category rankings, Focus North's overall performance in Oregon reflects a mixed yet promising trajectory. The brand's ability to improve its standing in Concentrates while maintaining a steady position in Pre-Rolls suggests a focused strategy in select categories. The decline in Flower rankings might indicate a need for innovation or marketing efforts to regain competitiveness. Meanwhile, the Vapor Pens category remains a challenge, with rankings consistently outside the top 30, which could signal either a saturated market or a need for product differentiation. These insights provide a snapshot of Focus North's strategic positioning and potential areas for growth within the Oregon cannabis market.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Focus North has demonstrated a relatively stable presence, maintaining a rank between 11th and 16th from July to October 2024. Despite this consistency, the brand faces stiff competition from brands like Emerald Fields Cannabis, which, although experiencing a decline from 3rd to 18th place, still commands significant attention. Meanwhile, Midnight Fruit Company has shown a remarkable recovery, climbing from 29th to 14th place, potentially drawing sales away from Focus North. Additionally, Urban Canna and Cold Frame Farms have also fluctuated in ranks, with Cold Frame Farms making a notable leap from 84th to 17th, indicating a dynamic market environment. These shifts suggest that while Focus North has maintained its position, the brand must strategize to enhance its competitive edge amidst these evolving market dynamics.
Notable Products
In October 2024, Colorado Sunshine (Bulk) maintained its position as the top-performing product for Focus North, continuing its dominance from September with sales of 1799 units. Pot Roast (Bulk) slipped from its top rank in August to second place in October, reflecting a slight decrease in sales. The newly introduced Pot Roast Pre-Roll 8-Pack (4g) made a significant entry, securing the third position with notable sales figures. Mac 1 (Bulk) emerged as a new contender in the rankings, achieving fourth place in its debut month. Fatso Pre-Roll 8 Pack (4g) held steady at fifth, despite a slight dip in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
