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Dec-2024
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Overview
Market Insights Snapshot
Foray's performance in the vapor pens category has shown varied results across different provinces. In Alberta, Foray's rank in vapor pens dropped out of the top 30 by December 2024, starting at 22nd place in September and slipping to 32nd by the end of the year. This decline is coupled with a decrease in sales, indicating potential challenges in maintaining market position. Meanwhile, in British Columbia, Foray maintained a more stable presence, consistently hovering around the 15th to 17th rank, suggesting a steadier demand for their vapor pens in this market. Interestingly, in Ontario, Foray managed to slightly improve its ranking from 23rd to 22nd by December, reflecting a potential opportunity for growth or a stronger brand presence in this province.
In the edibles category, Foray has experienced a more consistent performance. In Ontario, the brand has held a strong position, consistently ranking 7th from October to December 2024, demonstrating a solid foothold in this segment. However, in British Columbia, Foray's ranking slipped from 15th to falling out of the top 30 by December, indicating a potential area for improvement. In Saskatchewan, while Foray was ranked 8th in September, it did not maintain a top 30 position in subsequent months, suggesting challenges in sustaining its market share. These movements highlight the varying levels of competition and consumer preferences across different provinces, offering insights into where Foray may focus its strategic efforts.
Competitive Landscape
In the Ontario edible cannabis market, Foray has maintained a consistent rank of 7th place from October to December 2024, demonstrating stability in its market position. Despite a slight dip in sales in November, Foray's sales rebounded in December, indicating resilience and a strong brand presence. Competitors such as No Future have shown a more dynamic upward trend, moving from 7th to 6th place and experiencing a notable increase in sales, which could pose a competitive threat to Foray. Meanwhile, Monjour consistently holds the 5th rank, maintaining a lead over Foray, although its sales have fluctuated. Brands like 1964 Supply Co and Chowie Wowie are climbing the ranks, with Chowie Wowie improving from 13th to 8th place, suggesting increasing competition in the lower ranks. Foray's ability to maintain its rank amidst these shifts highlights its competitive strength, but the brand may need to strategize to fend off rising competitors and potentially improve its ranking in the future.
Notable Products
In December 2024, Foray's top-performing product was the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its first-place ranking consistently from September through December with sales of 14,732 units. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) also held steady in the second position across these months, showing a notable increase in sales to 14,215 units. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) remained in third place with a slight decrease in sales compared to previous months. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) improved its ranking from fifth in September and October to fourth in November and December. The Indica Distillate Disposable (0.3g) saw a drop in sales and held the fifth position in December after fluctuating between fourth and fifth in the preceding months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
