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Jan-2025
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Overview
Market Insights Snapshot
Foray's performance in the edible category varies significantly across Canadian provinces. In Ontario, Foray has maintained a consistent presence, holding steady at the 7th position from October 2024 through January 2025. This stability indicates a strong market presence and consumer preference in the region. Conversely, in Alberta, Foray only entered the top 30 rankings in January 2025, securing the 22nd spot, which suggests a recent uptick in popularity or distribution efforts. Meanwhile, in British Columbia, the brand saw a gradual decline in its rankings, moving from 17th in October to falling out of the top 30 by January, highlighting potential challenges in maintaining market share.
In the vapor pens category, Foray's performance showcases a mix of stability and volatility. In British Columbia, the brand maintained a consistent ranking, holding the 17th position for three consecutive months before slightly improving to 16th in November. This consistency suggests a loyal customer base or effective market strategies. However, in Ontario, Foray experienced more fluctuation, with rankings ranging from 20th to 25th over the four-month period, indicating a more competitive or dynamic market environment. In Saskatchewan, Foray was ranked 28th in October 2024 but did not maintain a top 30 position in the following months, suggesting either a decline in sales or increased competition.
Competitive Landscape
In the Ontario edible market, Foray has maintained a consistent rank of 7th from October 2024 to January 2025, indicating stable performance amidst a competitive landscape. Despite its steady rank, Foray faces strong competition from brands like Monjour and No Future, which have consistently held higher ranks at 5th and 6th, respectively. Notably, 1964 Supply Co and Chowie Wowie have shown upward trends, improving their ranks over the same period, which could pose a future threat to Foray's position. While Foray's sales figures have fluctuated, peaking in December 2024, the brand remains a key player in the market, though it may need strategic adjustments to climb higher in rankings and capitalize on sales opportunities.
Notable Products
In January 2025, the top-performing product for Foray was the Blackberry Cream Distillate Disposable (0.3g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales of 14,188. The CBD/THC 1:1 Salted Caramel Chocolate Bar (10mg CBD, 10mg THC) retained its second position, although sales decreased compared to December 2024. Edi's - CBD Blood Orange Soft Chews 30-Pack (600mg CBD) remained third, experiencing a notable drop in sales. Fast Edi's- CBD/CBN/THC Blackberry Lavender Soft Chews 30-Pack (300mg CBD, 75mg CBN, 10mg THC) climbed one spot to fourth in November 2024 and held steady through January 2025. The Indica Distillate Disposable (0.3g) consistently ranked fifth, with a gradual decline in sales since October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
