.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive landscape of cannabis topicals, Forty Acre Blends, previously known as Backforty Blends, has shown a mixed performance across various provinces in Canada. In British Columbia, the brand maintained a strong presence within the top 10 rankings in December 2023 and January 2024, securing the 9th and 8th positions respectively, before slightly slipping to 9th again in February and further to 11th in March 2024. This fluctuation indicates a strong start to the year but suggests a potential challenge in maintaining their market position amidst increasing competition. Despite this, the brand's sales in British Columbia showcased a significant volume, peaking in January 2024 before experiencing a notable decline in the following months, a trend worth monitoring for insights into consumer preferences and market dynamics.
Contrastingly, Forty Acre Blends' performance in other provinces such as Alberta and Ontario tells a different story. In Alberta, the brand made an appearance in the rankings only in December 2023, securing the 21st position, and failed to rank in the top 30 for the subsequent months, indicating a significant challenge in either visibility or consumer preference within the province. Ontario saw a slight improvement, with rankings in December 2023 and January 2024 at 29th and 27th respectively, but then disappeared from the top 30 rankings altogether. This absence from the rankings in the following months could signal a need for strategic adjustments to regain or enhance market share and visibility. The varied performance across these provinces underscores the importance of localized strategies and the volatility of consumer preferences in the cannabis industry.
Competitive Landscape
In the competitive landscape of the topical cannabis category in British Columbia, Forty Acre Blends (formerly Backforty Blends) has experienced a fluctuation in its market position from December 2023 to March 2024, moving from 9th to 11th place. This shift indicates a challenging environment, especially as sales trends show a decline in the same period. Notably, competitors such as Transit and First Choice Cannabis have shown varying degrees of performance, with Transit experiencing a significant drop in sales but maintaining a higher rank than Forty Acre Blends in March 2024, and First Choice Cannabis moving up to 9th place, overtaking Forty Acre Blends despite their own sales fluctuations. Other brands like Tidal and Assuage also demonstrate the competitive dynamics, with Tidal making a notable jump to 12th place in March 2024. This analysis underscores the competitive pressures Forty Acre Blends faces, not only in maintaining its rank but also in navigating the sales dynamics within the topical category in British Columbia.
Notable Products
In March 2024, the top product for Forty Acre Blends (formerly Backforty Blends) was First Class Funk Moon Rocks (3.5g) in the Flower category, ascending from its February rank of 3 to the top spot with sales figures reaching 419 units. Following closely was Sour Apple Pre-Roll (1g) from the Pre-Roll category, maintaining its position at rank 2 from February to March, showcasing a consistent consumer preference. Lemon G Pre-Roll (1g) also in the Pre-Roll category, saw a significant leap from not being ranked in February to securing the 3rd spot in March, indicating a growing interest in this product. Neptune OG Moon Rocks (3.5g), another Flower category product, held steady, moving from rank 4 in February to rank 4 in March. Notably, Sour Apple (3.5g) from the Flower category experienced a decline, dropping from rank 4 in February to rank 5 in March, with a notable decrease in sales from 140 units in February to 55 units in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
