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Nov-2024
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Overview
Market Insights Snapshot
Fox Tales has shown a noticeable decline in its performance in the Massachusetts market, particularly within the Concentrates category. From August to November 2024, their ranking dropped from 9th to 19th, indicating a gradual decrease in market presence. This downward trend is mirrored by a consistent decrease in sales, with November seeing a significant reduction from the August figures. The brand's absence from the top 30 in the Vapor Pens category for October and November suggests an even sharper decline or a potential strategic shift away from this category, which could be concerning for their overall market strategy in Massachusetts.
In the Vapor Pens category, Fox Tales showed a slight improvement in their ranking from 65th in August to 63rd in September, but their failure to maintain a top 30 position in subsequent months is notable. This indicates either increased competition or a reduction in consumer demand for their products in this category. The lack of ranking in October and November could point to a need for strategic reevaluation or innovation to regain market share. While the data provides a snapshot of their performance, it also suggests areas where Fox Tales might need to focus their efforts to regain momentum in the Massachusetts market.
Competitive Landscape
In the Massachusetts concentrates market, Fox Tales has experienced a notable decline in rank from August to November 2024, dropping from 9th to 19th place. This downward trend in ranking is mirrored by a decrease in sales over the same period. In contrast, competitors such as Root & Bloom and SAUSE have shown significant upward momentum. Root & Bloom, for instance, improved its rank from being outside the top 20 in August to 17th in November, with a corresponding increase in sales. Similarly, SAUSE climbed from 46th to 18th place, reflecting a strong growth trajectory. These shifts indicate a competitive landscape where Fox Tales faces increasing pressure from brands that are rapidly gaining market share, suggesting a need for strategic adjustments to regain its former standing.
Notable Products
In November 2024, Gelato Sugar (3.5g) emerged as the top-performing product for Fox Tales, securing the number one rank in the Concentrates category with notable sales of 257 units. Chili Verde Sugar (3.5g) climbed to the second position from fourth place in October, showing a significant increase in sales. Strawberry Clemonade Badder (1g) ranked third, making its debut in the top rankings. Cloudy Daze Sugar (0.5g) was positioned fourth, maintaining a consistent presence in the rankings. Lastly, Cap Junky Live Cured Resin Cartridge (0.5g) rounded out the top five, highlighting a strong performance in the Vapor Pens category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
