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Sep-2024
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Overview
Market Insights Snapshot
Fox Tales has shown a notable performance in the Massachusetts market, particularly within the Concentrates category. Over the summer months, Fox Tales improved its ranking from 11th in June to 7th in August, before settling at 9th in September. This upward movement in the rankings highlights their growing presence and competitiveness in the Concentrates category. Despite a slight dip in sales from June to July, the brand experienced a significant sales surge in August, indicating a strong market response to their offerings. However, it's worth noting that they didn't maintain their top 10 ranking in September, which might suggest seasonal variations or increased competition.
In contrast, Fox Tales struggled to gain a foothold in the Vapor Pens category within Massachusetts. The brand consistently ranked outside the top 30, starting at 49th in June and falling to 60th by September. This downward trend in rankings coincides with a steady decline in sales, from approximately $84,861 in June to $43,307 in September. Such a performance suggests challenges in capturing consumer interest or facing stiff competition from other brands in the Vapor Pens category. The brand's inability to break into the top 30 in this category might indicate a need for strategic reevaluation or innovation to enhance their market position.
Competitive Landscape
In the Massachusetts concentrates market, Fox Tales has shown a dynamic performance over the past few months, reflecting both opportunities and challenges in its competitive landscape. From June to September 2024, Fox Tales improved its rank from 11th to 7th in August, before settling at 9th in September. This fluctuation in rank is indicative of a competitive environment where brands like DRiP and Haze Extracts have also been making significant strides. Notably, DRiP has climbed from outside the top 20 to 8th place by September, showcasing a remarkable upward trajectory that could pose a threat to Fox Tales' market share. Meanwhile, Rave and Harbor House Collective have maintained relatively stable positions, with Rave consistently ranking higher, though experiencing a dip in sales. Fox Tales' sales peaked in August, suggesting a strong consumer response during that period, but the subsequent decline in September highlights the need for strategic adjustments to maintain momentum against these formidable competitors.
Notable Products
In September 2024, the top-performing product for Fox Tales was Ski Country Cured Resin Cartridge (0.5g) in the Vapor Pens category, which ascended to the number one rank with sales of 1573 units. This product showed a significant improvement from its previous rank of 2 in August. Orange Creamsicle Cured Resin Cartridge (0.5g), also in the Vapor Pens category, dropped to the second position after leading in August. OG Kush Breath Cured Resin Cartridge (0.5g) maintained a strong presence, ranking third, despite not being ranked in August. Capitol Haze Daze Wax (1g) and Fruit Sorbet Badder (2g) in the Concentrates category held the fourth and fifth positions, respectively, with Capitol Haze Daze Wax dropping one spot from August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
