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Jan-2025
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Overview
Market Insights Snapshot
Fox Tales has demonstrated varied performance across different states and product categories, with some notable shifts in their rankings. In the state of Massachusetts, the brand has maintained a presence in the concentrates category, albeit with some fluctuations. Starting at rank 17 in October 2024, Fox Tales saw a slight decline to 19th in November, dropped to 30th in December, but managed to improve slightly to 27th by January 2025. This movement suggests a competitive landscape in Massachusetts, where maintaining a top position requires consistent performance and possibly strategic adjustments.
One key observation is that Fox Tales' presence in the top 30 in Massachusetts highlights both opportunities and challenges. While the brand managed to stay within the top 30, the drop in December indicates a potential area for improvement or a response to market dynamics. The sales figures also reflect these ranking changes, with a notable dip in December followed by a recovery in January. This trend might suggest seasonal influences or shifts in consumer preferences that the brand may need to address. The absence of rankings in other states or categories could imply either a strategic focus on specific markets or areas where the brand has yet to establish a strong foothold.
Competitive Landscape
In the Massachusetts concentrates market, Fox Tales has experienced notable fluctuations in its ranking and sales over the past few months. Starting in October 2024, Fox Tales held a strong position at rank 17, but saw a decline to rank 30 by December 2024, before slightly recovering to rank 27 in January 2025. This downward trend in ranking coincided with a drop in sales from October to December, though there was a modest recovery in January 2025. In comparison, Root & Bloom initially maintained a stable presence in the top 20 but fell to rank 29 in January 2025, suggesting potential volatility in the market. Meanwhile, Treeworks consistently outperformed Fox Tales, peaking at rank 17 in November 2024 and maintaining a higher sales trajectory. Dabl showed significant improvement, climbing from rank 44 in October to 26 in January, indicating a competitive threat. These dynamics suggest that while Fox Tales remains a significant player, it faces stiff competition and must strategize to regain its earlier momentum in the Massachusetts concentrates market.
Notable Products
In January 2025, the top-performing product for Fox Tales was Gelonade Crumble (3.5g) from the Concentrates category, climbing to the first rank with notable sales of 247 units. Iced Lemon Aid Live Resin Cartridge (0.5g) maintained its second position from December 2024, showcasing consistent performance in the Vapor Pens category. Capitol Haze Daze Wax (1g) debuted impressively at the third rank in the Concentrates category. Grape Juice Live Wax (1g) dropped from third to fourth place, while Creeping Death Diamonds (1g) entered the rankings at fifth place. The shifts in rankings highlight a competitive landscape within the Concentrates category for Fox Tales.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
