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Nov-2024
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Overview
Market Insights Snapshot
In the state of New York, Foy has demonstrated a positive upward trend in the Edible category. Over the months from August to November 2024, Foy has consistently climbed the rankings, moving from 19th position in August to 14th by November. This steady ascent in the rankings indicates a growing preference for Foy's edible products among consumers in New York. The sales figures corroborate this trend, showing an increase from $124,014 in August to $171,010 in November, suggesting effective market penetration and consumer retention strategies.
While Foy's performance in New York's Edible category is noteworthy, it's essential to consider the brand's presence across other states and categories. The absence of Foy from the top 30 rankings in other states or categories could be seen as a potential area for growth or concern, depending on the brand's strategic objectives. This lack of presence might suggest either a focus on consolidating their position in New York or challenges in expanding their footprint. For those interested in the broader performance metrics and strategic insights of Foy, a deeper dive into their market activities and consumer engagement strategies might reveal further details.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Foy has demonstrated a notable upward trajectory in recent months. Starting from a rank of 19 in August 2024, Foy has climbed to the 14th position by November 2024, indicating a positive shift in market presence and consumer preference. This improvement in rank is accompanied by a steady increase in sales, suggesting that Foy's strategies are resonating well with consumers. In contrast, Florist Farms has maintained a consistent position around the 12th rank, while Eaton Botanicals has seen a slight improvement, moving from 14th to 13th place. Meanwhile, Snoozy has experienced fluctuations, ending at 15th in November, and Generic AF has remained relatively stable around the 16th rank. Foy's ascent in rank and sales suggests a growing competitive edge, potentially driven by innovative product offerings or effective marketing strategies, positioning it as a brand to watch in the New York edible market.
Notable Products
In November 2024, Foy's top-performing product was the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, maintaining its number one rank for the fourth consecutive month with sales reaching 3286 units. The CBD/THC/CBG 1:1:1 Daytime Gummies 10-Pack held steady at the second position, showing a notable increase in sales figures from the previous month. The CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Gummies 20-Pack remained in third place, also experiencing a sales boost compared to October. The CBD Relief Cream consistently ranked fourth since September, indicating stable performance in the topical category. Overall, the rankings for Foy's top products have shown consistency, with each product maintaining its position from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
