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Dec-2025
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Overview
Market Insights Snapshot
Foy has experienced a steady presence in the New York edibles market, maintaining a consistent ranking throughout the last quarter of 2025. While the brand held the 15th position in both September and October, it saw a slight dip to 17th place in November and December. This movement suggests a minor fluctuation in their market standing, which could be attributed to a variety of competitive factors or seasonal changes in consumer preferences. Despite this dip in rank, Foy's sales figures indicate a resilience, with a slight recovery in December after a drop in November.
It's noteworthy that Foy did not break into the top 30 rankings in any other states or categories during this period, which could imply a focused strategy on the New York edibles market or a need for expansion into other regions and product categories. The consistent presence in the New York market, despite the slight ranking drop, highlights a solid consumer base and brand recognition within the state. Observing how Foy navigates these rankings in the coming months could provide further insights into their strategic market positioning and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Foy has experienced some fluctuations in its market position from September to December 2025. Initially holding the 15th rank in September and October, Foy saw a decline to the 17th position in November and December. This shift can be attributed to the rising performance of competitors like Hashtag Honey, which improved its rank from 17th in September to 15th in November and December, accompanied by a significant increase in sales. Meanwhile, Heavy Hitters maintained a steady 16th rank throughout the period, consistently outperforming Foy in sales. Additionally, Snoozy and Incredibles remained stable in their rankings, indicating a competitive but steady market environment. These dynamics suggest that while Foy remains a key player, it faces increasing pressure from competitors, necessitating strategic adjustments to regain its earlier standing and drive sales growth.
Notable Products
For December 2025, Foy's top-performing product remains the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, maintaining its consistent number one ranking since September, with sales reaching 5473 units. The CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Chews 20-Pack continues to hold the second position, showing a slight increase in sales compared to November. The CBD/THC/CBN 1:1:1 Night Time Sleep Strawberry Chews 4-Pack remains stable in third place across the months. Notably, the CBD/THC/CBG 1:1:1 Daytime Mango Chews 4-Pack, which entered the rankings in November, retains its fourth-place position. The CBD/THC/CBC 1:1:1 Daytime Mango Blood Orange Chews 4-Pack consistently ranks fifth, showing minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
