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Aug-2025
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Overview
Market Insights Snapshot
Foy has shown a consistent performance in the New York market, particularly in the Edible category. Over the summer months of 2025, Foy maintained a steady position at 14th place from June through August, after a rise from 18th in May. This stability in ranking suggests a strong foothold in the market, despite the competitive landscape. The brand's sales in this category have shown a positive trend, indicating a growing consumer base or increased consumer spending per purchase. The ability to hold a consistent rank in the top 15 highlights Foy's effective market strategies and product appeal in New York's Edible category.
While Foy's performance in the New York Edible category is notable, it is important to consider that their presence in other states or categories is not highlighted in the data due to the absence of rankings in the top 30. This could be interpreted as a potential area of growth or a strategic decision to focus on specific markets like New York. The absence in other rankings might also suggest competitive challenges or market saturation in those areas. However, the significant sales increase from May to August in New York suggests a successful market penetration strategy, potentially paving the way for future expansions or increased brand recognition across other states and categories.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Foy has demonstrated a notable upward trajectory in its rankings and sales over the summer of 2025. Starting from the 18th position in May, Foy climbed to the 14th spot by June and maintained this rank through August. This upward movement is significant when compared to competitors such as Wana and Florist Farms, both of which remained relatively stable in their rankings, with Wana slightly dropping from 12th to 13th in August. Meanwhile, Heavy Hitters and Good Tide did not show significant rank improvement, with Good Tide entering the top 20 only in August at 15th. Foy's sales growth trajectory is also impressive, with a consistent increase from May to August, surpassing the sales of Heavy Hitters and closing in on Florist Farms, indicating a strong market presence and potential for further growth in the edible category.
Notable Products
In August 2025, Foy's top-performing product was the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, which maintained its number one rank from the previous month and achieved sales of 7423 units. The CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Chews 20-Pack held the second position, although its sales decreased compared to July. The CBD/THC/CBN 1:1:1 Night Time Sleep Gummies 4-Pack remained consistently in third place throughout the past months. The CBD Relief Cream, categorized under Topical, has consistently held the fourth position since May. Overall, the top three edible products have shown strong performance, with slight fluctuations in their rankings over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
