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Jan-2025
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Overview
Market Insights Snapshot
Foy has demonstrated a consistent presence in the Edibles category within New York over the last few months. Despite a slight dip in their ranking from 16th in October 2024 to 18th in January 2025, Foy has maintained its position within the top 20 brands, which is notable considering the competitive nature of the market. This consistency suggests a stable consumer base and possibly effective brand loyalty strategies. However, the fluctuation in rankings also indicates room for improvement in market penetration or product offerings to climb higher in the rankings.
Interestingly, Foy's sales figures reflect a positive trend, with a noticeable increase from October to November 2024, followed by a slight dip in December before rising again in January 2025. This pattern could be attributed to seasonal purchasing behaviors or promotional activities that might have boosted November sales. The absence of Foy in the top 30 rankings for other states or categories suggests that their market strategy may be heavily focused on New York, or that they face significant competition elsewhere, highlighting an area of potential growth for the brand.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Foy has experienced noticeable fluctuations in its ranking over the past few months. Starting in October 2024, Foy held the 16th position, but by January 2025, it had slipped to 18th. This decline in rank is particularly significant when compared to competitors like Kiva Chocolate, which improved its position from 18th to 16th over the same period, and Generic AF, which maintained a relatively stable rank despite a brief dip. Meanwhile, Heavy Hitters showed inconsistency, missing the top 20 in October and December but reappearing in November and January. Despite these ranking challenges, Foy's sales figures remained competitive, showing a consistent performance that suggests a loyal customer base. However, the brand may need to strategize to regain its earlier rank and fend off rising competitors like Matter., which has shown a positive trend, moving from 23rd to 20th in the same timeframe.
Notable Products
In January 2025, Foy's top-performing product was the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, which maintained its number one ranking for four consecutive months with sales reaching 3,550 units. Following closely, the CBD/THC/CBG 1:1:1 Daytime Gummies 10-Pack consistently held the second position, showing a notable increase in sales compared to previous months. The CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Gummies 20-Pack also retained its third-place ranking, with a steady sales performance. The CBD Relief Cream, categorized as a topical, remained in fourth place, although its sales figures slightly declined over the months. Overall, Foy's product rankings have shown remarkable stability, with all top products maintaining their positions from October 2024 through January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
