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Nov-2025
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Overview
Market Insights Snapshot
Foy's performance in the New York market has shown some interesting trends in the Edible category over the past few months. In August, September, and October of 2025, Foy consistently held the 15th rank, indicating a stable presence in the market. However, a slight dip to the 17th position in November suggests a potential challenge in maintaining their ranking. This decline in rank aligns with a decrease in sales, from approximately $329,889 in August to $267,339 in November, signaling a need for strategic adjustments to regain their footing.
While Foy's consistent ranking in New York's Edible category is notable, their absence from the top 30 in other states or categories might indicate areas for growth or untapped potential. The consistent performance in New York suggests a well-established brand presence there, but the lack of similar rankings elsewhere could be seen as a missed opportunity for expansion. Understanding the dynamics of different markets and consumer preferences could provide Foy with insights to enhance their strategies and potentially replicate their New York success in other regions or categories.
Competitive Landscape
In the competitive landscape of the edible category in New York, Foy has experienced notable fluctuations in its market positioning from August to November 2025. Initially holding a steady 15th rank from August through October, Foy saw a decline to 17th place in November, indicating a potential challenge in maintaining its competitive edge. This shift is particularly significant given that competitors like Heavy Hitters improved their rank from 16th to 15th, and Hashtag Honey also showed resilience by moving from 18th to 16th place. Despite Foy's sales decreasing from August to November, it is noteworthy that its sales figures were consistently higher than those of Incredibles and Snoozy, who remained lower in rank. This suggests that while Foy is facing competitive pressures, there remains a solid foundation to leverage for regaining its rank and potentially boosting sales in the coming months.
Notable Products
In November 2025, Foy's top-performing product was the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, maintaining its consistent rank of 1 since August, with a sales figure of 5901 units. The CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Chews 20-Pack also held its position as the second top product, though its sales decreased compared to previous months. The CBD/THC/CBN 1:1:1 Night Time Sleep Strawberry Chews 4-Pack remained in third place but saw a significant drop in sales. A new entry, CBD/THC/CBG 1:1:1 Daytime Mango Chews 4-Pack, entered the list at rank 4. The CBD/THC/CBC 1:1:1 Daytime Mango Blood Orange Chews 4-Pack remained at rank 5, showing slight sales improvement from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
