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Oct-2025
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Overview
Market Insights Snapshot
In the state of New York, Foy has maintained a consistent presence in the edible category, holding the 15th position from August to October 2025. This stability suggests a steady demand for their products, although there was a slight dip in sales from August to September, followed by a modest recovery in October. The brand's ability to maintain its ranking despite fluctuations in sales might indicate strong brand loyalty or effective marketing strategies that keep consumers engaged. However, the fact that Foy did not advance beyond the 15th position could suggest challenges in gaining additional market share or facing stiff competition from other brands in the state.
Interestingly, Foy's absence from the top 30 rankings in any other state or category highlights both opportunities and challenges. This lack of presence could be viewed negatively, suggesting limited market penetration or brand recognition outside of New York. On the other hand, it also indicates potential growth areas where Foy could expand its footprint. The brand might need to explore strategic initiatives, such as product diversification or partnerships, to enhance its visibility and competitiveness in new markets. Understanding these dynamics could be crucial for stakeholders looking to capitalize on Foy's current momentum and explore untapped opportunities.
Competitive Landscape
In the competitive landscape of the New York edible cannabis market, Foy has shown a consistent performance, maintaining its rank at 15th place from August to October 2025. Despite not breaking into the top 10, Foy's stability is notable amidst fluctuating sales figures among its competitors. For instance, Wana and Florist Farms have experienced a downward trend in sales, with Wana dropping from 12th to 14th place and Florist Farms oscillating between 12th and 13th. Meanwhile, Heavy Hitters has maintained a steady 16th place, indicating a stable but less competitive position compared to Foy. The consistent ranking of Foy suggests a loyal customer base and effective market strategies, positioning it as a reliable choice in a competitive market. However, the brand could benefit from strategic initiatives to climb higher in the rankings and capitalize on the sales volatility of its competitors.
Notable Products
In October 2025, the top-performing product from Foy was the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, maintaining its first-place rank for three consecutive months with sales figures reaching 6995 units. The CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Chews 20-Pack held steady in second place, showing a slight increase in sales compared to September. The CBD/THC/CBN 1:1:1 Night Time Sleep Gummies 4-Pack remained consistently in third place across the months. The CBD/THC/CBC 1:1:1 Daytime Mango Blood Orange Chews 4-Pack improved its ranking from fifth in September to fourth in October. Lastly, the CBD Relief Cream dropped to fifth place, despite a minor fluctuation in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
