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Sep-2024
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Overview
Market Insights Snapshot
Foy's performance in the New York market has been notable, particularly in the Edible category. Over the months from June to September 2024, Foy's ranking in this category has seen a gradual decline, moving from 12th position in June to 17th by September. This downward trend suggests increased competition or possibly a shift in consumer preferences within the Edible segment. Despite this drop in rank, Foy's sales figures have remained relatively stable, with only minor fluctuations. This could indicate a loyal customer base or consistent demand for their products despite the competitive landscape.
It's important to note that Foy's absence from the top 30 in other categories within New York might be seen as a potential area for growth or a gap in their market presence. The brand's focus on the Edible category may be a strategic decision, but it also highlights opportunities for diversification. Understanding the dynamics of consumer behavior and competitor strategies in New York could provide insights into Foy's future performance and potential areas for expansion. The brand's ability to maintain stable sales amidst ranking changes is a testament to its resilience, but exploring other categories might yield further growth opportunities.
Competitive Landscape
In the competitive landscape of the Edible category in New York, Foy has experienced a notable shift in its market position from June to September 2024. Initially ranked 12th in June, Foy's rank has gradually declined to 17th by September. This downward trend in rank is contrasted by the performance of competitors like Eaton Botanicals, which maintained a relatively stable position, fluctuating between 14th and 15th, and Snoozy, which improved from 19th in June to 16th in September. Despite Foy's drop in rank, its sales figures have remained relatively stable, indicating a consistent consumer base. However, the rise in sales for Eaton Botanicals and Snoozy suggests increasing competition. Brands like 1906 and Hysteria have also shown fluctuations in rank, with Hysteria dropping out of the top 20 in August and September, which could present an opportunity for Foy to regain its standing by capitalizing on these shifts in the competitive landscape.
Notable Products
In September 2024, the top-performing product from Foy was the CBD/THC/CBN 1:1:1 Night Time Strawberry Adaptogen Chews 20-Pack, maintaining its first-place rank consistently since June 2024, with sales reaching 2522 units. The CBD/THC/CBG 1:1:1 Daytime Gummies 10-Pack held steady in second place, showing a recovery in sales from a dip in July. Meanwhile, the CBD/THC/CBG 1:1:1 Daytime Mango Blood Orange Gummies 20-Pack remained in third place, despite a decline in sales over the months. The CBD Relief Cream re-entered the rankings in fourth place, albeit with modest sales figures. These rankings highlight the consistent popularity of Foy's edible products, while the topical category shows potential for growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
