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Aug-2024
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Overview
Market Insights Snapshot
Freddy's Fuego (WA) has shown notable performance across various categories in Washington. In the Concentrates category, the brand has made significant strides, climbing from a rank of 74 in May 2024 to 42 in July 2024, before slightly dropping to 49 in August 2024. This upward trend, despite the slight dip in August, indicates a growing presence and acceptance in the market. The Flower category has been relatively stable, maintaining a consistent ranking around the 17th and 21st positions, signaling steady demand and consumer loyalty. The Pre-Roll category saw more fluctuation, with ranks oscillating between 30 and 36, yet the brand managed to hold a position within the top 30 for most of the summer months, underscoring its competitive edge in this segment.
The Vapor Pens category for Freddy's Fuego (WA) also exhibited a dynamic performance in Washington. The brand's ranking improved from 27 in May 2024 to 23 in June 2024, although it experienced a slight decline to 30 in July, before stabilizing at 28 in August 2024. This suggests a fluctuating yet resilient market presence. Notably, Freddy's Fuego did not make it to the top 30 brands in any other state or province across any category for the given months, highlighting areas for potential growth and market expansion. Keeping an eye on these movements could provide deeper insights into the brand's strategic positioning and future performance.
Competitive Landscape
In the competitive landscape of the Washington flower category, Freddy's Fuego (WA) has experienced notable fluctuations in its rank and sales performance over recent months. Despite a strong showing in June and July 2024 where it maintained a rank of 17, Freddy's Fuego (WA) saw a slight dip to 21 in August 2024. This decline in rank coincides with a minor decrease in sales from $349,386 in July to $323,853 in August. In comparison, SKÖRD consistently held higher ranks, peaking at 14 in May but dropping to 20 by August, with sales also showing a downward trend from $408,739 to $324,513. Meanwhile, Gabriel demonstrated a strong recovery, improving its rank from 35 in June to 19 in August, with sales increasing from $230,736 to $325,649. Another competitor, Hemp Kings, showed a steady climb in rank from 29 in June to 22 in August, with a corresponding rise in sales. These shifts highlight the dynamic nature of the market and suggest that Freddy's Fuego (WA) may need to strategize effectively to regain its competitive edge and stabilize its rank and sales performance.
Notable Products
In August 2024, the top-performing product for Freddy's Fuego (WA) was Lyon King Pre-Roll (1g), which climbed to the number one spot with sales reaching 1787 units. Carrot Cake (3.5g) held the second position, showing a slight decline from its top rank in July 2024. Girl Scout Cookies Liquid Gold Disposable (1g) improved its ranking to third place from fifth in July. Sour Diesel Liquid Gold Disposable (1g) made its debut in the rankings at fourth place. Flagship - Permanent Marker (3.5g) dropped to fifth place after previously ranking first in May and third in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
