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Nov-2024
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Overview
Market Insights Snapshot
Freddy's Fuego (WA) has demonstrated varied performance across different product categories in Washington. In the Flower category, the brand maintained its presence in the top 30, although there was a noticeable decline from rank 17 in August 2024 to rank 27 by November 2024. This decline was mirrored in sales, with a downward trend over the months. In contrast, the Pre-Roll category showed more stability, with Freddy's Fuego holding steady at rank 31 in both October and November 2024. Despite this consistency, the brand's sales in Pre-Rolls also showed a decrease, indicating potential challenges in maintaining market share or consumer interest.
In the Concentrates category, Freddy's Fuego was unable to break into the top 30 rankings during the observed months, suggesting a need for strategic adjustments to improve competitive standing. Meanwhile, in the Vapor Pens category, the brand experienced a drop from rank 22 in October to rank 30 in November 2024, which could be a cause for concern if the trend continues. Despite these challenges, it's important to note that the brand's sales figures in Vapor Pens were relatively robust earlier in the period, indicating potential for recovery with targeted efforts. The data suggests that while Freddy's Fuego has a strong presence in certain categories, there is room for growth and improvement, especially in the more competitive segments.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Freddy's Fuego (WA) has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. While Freddy's Fuego (WA) held a rank of 17 in August 2024, it saw a decline to 27 by November 2024. This shift in rank is notable when compared to competitors such as Plaid Jacket, which maintained a relatively stable position, ranking 21 in August and 25 in November. Meanwhile, EZ Puff demonstrated a remarkable improvement, jumping from rank 50 in August to 26 in November, suggesting a significant increase in market traction. Additionally, Good Earth Cannabis showed a steady climb from rank 43 in August to 28 in November. These shifts highlight the competitive pressures Freddy's Fuego (WA) faces, as brands like Gabriel also experienced a decline, though not as pronounced, moving from rank 20 to 29 over the same period. This competitive analysis underscores the importance for Freddy's Fuego (WA) to adapt its strategies to maintain and potentially improve its market position amidst these evolving dynamics.
Notable Products
In November 2024, Freddy's Fuego (WA) saw Lyon King Pre-Roll (1g) regain its top position in the Pre-Roll category, with sales reaching 1010 units. Carrot Cake Pre-Roll (1g) followed closely, dropping to second place from its previous first-place ranking in October. Carrot Cake (3.5g) maintained a consistent presence in the top three for the Flower category, ranking third in November despite a slight dip in sales. Big Baby Pre-Roll (1g) made its debut in the rankings this month, capturing fourth place. Dantes Inferno (3.5g) slipped slightly, moving from fourth in October to fifth in November, indicating fluctuating preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
