.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Freddy's Fuego (WA) has shown varied performance across different product categories in Washington. In the Concentrates category, the brand has struggled to make it into the top 30 over the past few months, with rankings hovering in the low 50s. Despite this, sales figures have shown a slight uptick from September to October, indicating potential for improvement. Conversely, in the Flower category, Freddy's Fuego has maintained a more consistent presence, although its ranking slipped slightly from 16th in July to 21st by October. This movement suggests a competitive market landscape, but their sustained position within the top 30 highlights a steady demand for their products.
In the Pre-Roll category, Freddy's Fuego has consistently ranked around the 31st position from July to October, showing little fluctuation in its market standing. This consistency might reflect a stable customer base, yet the brand's inability to break into the top 30 could be seen as a limitation in expanding its market share. On the other hand, the Vapor Pens category has shown more promising trends, with Freddy's Fuego improving its rank from 26th in July to 24th in August and October. This upward movement in Vapor Pens, coupled with a notable increase in sales from July to October, suggests a growing consumer preference for their offerings in this category. Such insights could be crucial for strategic planning and resource allocation moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has shown a steady presence, maintaining a rank within the mid-20s over the past few months. Despite not breaking into the top 20, Freddy's Fuego (WA) has demonstrated resilience with a notable improvement in sales from July to October 2024. This upward trend in sales suggests a growing consumer interest, although the brand still faces stiff competition. For instance, Thrills consistently ranks higher, though it has seen a decline from 17th to 22nd place, indicating potential vulnerabilities. Meanwhile, Balance remains a close competitor, maintaining a stable rank just above Freddy's Fuego (WA). Interestingly, Herb's Oil has made significant strides, jumping from 33rd to 25th place, which could pose a new challenge. Additionally, Plume (WA) has also improved its position, indicating a dynamic market where Freddy's Fuego (WA) must continue to innovate and capture market share to climb the ranks.
Notable Products
In October 2024, Freddy's Fuego (WA) saw its top-performing product as Girl Scout Cookies Liquid Gold Disposable in the Vapor Pens category, maintaining its number one rank from September with sales of 1,027 units. The Lyon King Pre-Roll in the Pre-Roll category moved up to the second position, a notable improvement from its absence in September, with strong sales figures. Super Lemon Haze Liquid Gold Disposable, another Vapor Pen, entered the rankings at third place, showcasing its growing popularity. Flagship - Permanent Marker in the Flower category dropped one position to fourth, while Dantes Inferno also in the Flower category, rounded out the top five, moving down from fourth place. These shifts highlight the dynamic nature of product preferences among consumers in the cannabis market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
