.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Freddy's Fuego (WA) has shown varied performance across different product categories in Washington. In the Concentrates category, the brand saw a slight improvement in rankings from October 2024 to January 2025, moving from 58th to 57th. Despite not breaking into the top 30, this upward trend suggests a potential for growth in this segment. Meanwhile, in the Flower category, there was a noticeable decline in ranking from 24th in October 2024 to 43rd by January 2025, indicating a challenging period for the brand in this highly competitive category. This drop could be attributed to various market factors or increased competition, which may require strategic adjustments to regain a stronger position.
In the Pre-Roll segment, Freddy's Fuego (WA) maintained a relatively stable position, fluctuating slightly but remaining within the 30s. The brand ranked 35th in October 2024 and ended at 33rd in January 2025, showing consistency in this category. On the other hand, the Vapor Pens category saw the brand's ranking oscillate, with a dip in November 2024 to 29th, followed by a recovery to 24th in December before returning to 29th in January 2025. This movement suggests a volatile market environment or shifting consumer preferences that the brand may need to address to stabilize its position. Overall, while Freddy's Fuego (WA) has shown resilience in some categories, there are clear opportunities for strategic improvements to enhance its market presence across the board.
Competitive Landscape
In the Washington vapor pens category, Freddy's Fuego (WA) has experienced fluctuating rankings over the past few months, indicating a competitive market landscape. Despite not making it into the top 20 rankings from October 2024 to January 2025, Freddy's Fuego (WA) showed resilience with a notable sales rebound in December 2024, although it faced a dip again by January 2025. Competitors such as SPOIL'D and Terpnado have shown upward trends, with Terpnado improving its rank from 50th in October to 28th in January, surpassing Freddy's Fuego (WA) in sales during this period. Meanwhile, Hitz Cannabis maintained a relatively stable position, closely trailing Freddy's Fuego (WA) in sales. These dynamics suggest that while Freddy's Fuego (WA) remains a strong contender, there is increasing pressure from emerging brands, necessitating strategic adjustments to maintain and enhance its market position.
Notable Products
In January 2025, Freddy's Fuego (WA) saw Big Baby Infused Pre-Roll (1g) rise to the top spot in sales, leading the charts as the number one product with 1166 units sold. Flagship - Permanent Marker (3.5g) followed closely as the second-highest seller, maintaining a strong position in the Flower category. Girl Scout Cookies Liquid Gold Distillate Disposable (1g) secured the third rank, showing consistent performance from its previous third-place ranking in October 2024. Dantes Inferno (3.5g) experienced a resurgence, climbing back to fourth place after dropping to fourth in November 2024. Ice Cream Mintz Pre-Roll 2-Pack (1g) rounded out the top five, highlighting the popularity of pre-rolls in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
