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Oct-2024
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Overview
Market Insights Snapshot
Freedom Cannabis has shown varied performance across different categories and regions, particularly in Alberta. In the Flower category, the brand made significant strides, climbing from the 29th position in July 2024 to 19th by October 2024. This improvement is indicative of a strong market presence and increasing consumer preference. However, in the Concentrates category, Freedom Cannabis struggled to maintain a foothold, ranking 24th in both August and September but dropping to 26th in October, suggesting potential challenges in this segment. Notably, in the Vapor Pens category, they remained outside the top 30, highlighting an area for potential growth or reevaluation.
In British Columbia, Freedom Cannabis's performance in the Pre-Roll category showed a positive trend, moving from 83rd place in July to 65th by October, reflecting an upward trajectory in consumer acceptance. Conversely, their Flower category ranking showed fluctuations, maintaining a 30th position in July and September but slipping to 41st in August and October. In Ontario, the brand experienced a gradual decline in the Flower category, moving from 43rd in July down to 52nd in October, which could indicate increasing competition or changing consumer preferences. Meanwhile, in Saskatchewan, they made a notable entry in the Flower category in October, ranking 35th, and previously held a 21st position in Vapor Pens in July, suggesting some initial success in this market.
Competitive Landscape
In the competitive landscape of the Alberta flower category, Freedom Cannabis has demonstrated a notable fluctuation in its market position over the past few months. Starting from a rank of 29 in July 2024, Freedom Cannabis made a significant leap to 14 in August, before experiencing a slight decline to 20 in September and stabilizing at 19 in October. This trajectory indicates a competitive environment where brands like Versus and San Rafael '71 have maintained relatively consistent rankings, with Versus consistently outperforming Freedom Cannabis in sales. Meanwhile, Twd. and Divvy have shown upward trends, with Twd. notably climbing from 37 to 20, and Divvy from 73 to 21, suggesting an increasingly competitive market. Freedom Cannabis's sales, while robust, have been overshadowed by these competitors, indicating a need for strategic adjustments to regain a stronger foothold in the market.
Notable Products
In October 2024, Reserve Sunrise Pre-Roll 3-Pack (1.5g) maintained its top position among Freedom Cannabis products, with sales reaching 5239. Reserve Sunset Pre-Roll 3-Pack (1.5g) climbed from fourth to second place, showing a solid increase in sales compared to the previous month. The Drifter Pre-Roll 3-Pack (1.5g) experienced a drop to third place from its previous top rank in September. Double Double Medium Pre-Roll 10-Pack (5g) entered the rankings at fourth place, indicating strong initial sales performance. The Nomad Pre-Roll 3-Pack (1.5g) fell from third to fifth place, reflecting a noticeable decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
