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Nov-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Freedom Cannabis has shown varied performance across different product categories. In the Concentrates category, the brand maintained a relatively stable presence, fluctuating slightly but remaining within the top 30 throughout the months from August to November 2024. However, in the Flower category, there was a notable decline, as the brand dropped from 14th place in August to 24th by November. This decrease in ranking could be attributed to a significant drop in sales, which saw a downward trend from August to November. In contrast, the Pre-Roll category showed a more volatile performance, with rankings varying widely, and by November, Freedom Cannabis did not make it into the top 30 for Vapor Pens, indicating potential challenges in this segment.
Meanwhile, in British Columbia, Freedom Cannabis has experienced a mix of growth and decline across categories. The Flower category saw the brand's ranking fluctuate, with a high of 33rd place in September before slipping to 43rd by November, suggesting competitive pressures or shifts in consumer preferences. The Pre-Roll category, however, demonstrated a positive trend, as the brand improved its ranking from 82nd in August to 62nd by November, indicating growing consumer interest in this product. In Ontario and Saskatchewan, Freedom Cannabis faced challenges in maintaining a top position in the Flower category, with rankings outside the top 30 in recent months. Notably, in Saskatchewan, the brand entered the Vapor Pens category ranking at 31st in October, highlighting a new growth opportunity in this market.
Competitive Landscape
In the competitive landscape of the Flower category in Alberta, Freedom Cannabis has experienced notable fluctuations in its market position over the past few months. Starting from a strong 14th rank in August 2024, Freedom Cannabis saw a decline to 20th in September, slightly recovering to 19th in October, but then dropping to 24th in November. This downward trend in rank correlates with a decrease in sales from August to November, indicating potential challenges in maintaining market share. In contrast, brands like 1964 Supply Co and Nugz have shown upward momentum, with Nugz notably climbing from 43rd in August to 23rd by October and maintaining that position in November. Meanwhile, Versus also experienced a decline, dropping from 12th in August to 25th in November, suggesting a competitive and volatile market environment. These dynamics highlight the need for Freedom Cannabis to strategize effectively to regain its earlier standing and counteract the competitive pressures from rising brands.
Notable Products
In November 2024, the top-performing product for Freedom Cannabis was the Reserve Sunrise Pre-Roll 3-Pack (1.5g), maintaining its first-place ranking from October with notable sales of 6095 units. The Reserve Sunset Pre-Roll 3-Pack (1.5g) secured the second position, consistent with its October ranking, showing a steady increase in sales over the months. The Drifter Pre-Roll 3-Pack (1.5g) held the third position, experiencing a slight decline in sales compared to the previous months. Freedom Reserve Pre-Roll 3-Pack (1.5g) climbed to fourth place, a significant improvement since its debut in October. The Nomad Pre-Roll 3-Pack (1.5g) re-entered the top five, although with a drop in sales, indicating a fluctuating performance over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
