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Jan-2025
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Overview
Market Insights Snapshot
Freedom Cannabis has shown varied performance across different categories and regions in recent months. In Alberta, the brand has maintained a consistent presence within the top 30 for the Concentrates category, although there was a slight dip in their ranking from 22nd in October 2024 to 26th by January 2025. The Flower category in Alberta has seen a more stable performance, with Freedom Cannabis fluctuating between 16th and 18th place, indicating a relatively strong foothold in this segment. However, their performance in Vapor Pens in Alberta has been less impressive, as they did not make it into the top 30, highlighting a potential area for improvement. Meanwhile, in Saskatchewan, Freedom Cannabis saw a positive trend in the Flower category, climbing from 44th to 30th place by December 2024, showcasing growth and increasing market penetration in this region.
In British Columbia, Freedom Cannabis has faced challenges, particularly in the Pre-Roll category, where they consistently remained outside the top 30, peaking at 62nd in November 2024. This suggests that while there may be some consumer interest, the brand has yet to establish a strong competitive edge in this market. On the other hand, in Ontario, Freedom Cannabis's performance in the Flower category has been on a downward trajectory, with their ranking dropping from 56th in October 2024 to 76th by January 2025. This decline could indicate increased competition or shifting consumer preferences in the province. Despite these challenges, the overall sales trends and category rankings provide insights into where Freedom Cannabis is performing well and where there may be opportunities for growth and improvement.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Freedom Cannabis has experienced notable fluctuations in its ranking over recent months. Starting at 16th place in October 2024, the brand saw a decline to 25th by December 2024, before recovering to 18th in January 2025. This volatility indicates a dynamic market environment where competitors like Station House and Carmel have shown more consistent performance, maintaining higher ranks throughout the same period. Notably, Station House improved its position from 25th to 16th, while Carmel remained a strong contender, fluctuating between 13th and 19th. Despite these challenges, Freedom Cannabis's sales showed resilience with a slight uptick in January 2025, suggesting potential for recovery and growth amidst fierce competition. This analysis highlights the importance for Freedom Cannabis to strategize effectively to regain and maintain a competitive edge in the Alberta Pre-Roll market.
Notable Products
In January 2025, Reserve Sunset Pre-Roll 3-Pack (1.5g) maintained its top position in Freedom Cannabis's product lineup, continuing its consistent performance since December 2024. Reserve Sunrise Pre-Roll 3-Pack (1.5g) held the second spot, despite a noticeable drop in sales to 3233 units. The Drifter Pre-Roll 3-Pack (1.5g) remained steady at third place, showing a slight decline in sales compared to previous months. The Adventurer Pre-Roll 5-Pack (2.5g) entered the rankings at fourth place, indicating a strong debut performance. The Nomad Pre-Roll 3-Pack (1.5g) slipped to fifth place, reflecting a downward trend in its sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
