.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fresh Coast has shown varied performance across different product categories in the state of Michigan. In the Concentrates category, the brand experienced a dip in rankings from October 2024 to December 2024, falling out of the top 30, which indicates a significant drop in market presence during that period. However, they rebounded in January 2025, securing the 29th position, which suggests a recovery in their market performance. This movement highlights the volatility Fresh Coast faces in this category. In contrast, their performance in the Vapor Pens category has been relatively stable, maintaining a position within the top 30 throughout the observed months, though there was a slight decline in sales from November 2024 to January 2025.
In the Edibles category, Fresh Coast's rankings have been more erratic, fluctuating between 51st and 59th positions from October 2024 to January 2025. This inconsistency could indicate challenges in capturing a steady market share in this category. Notably, the brand did not make it into the top 30 for any month in this category, pointing to a potential area for improvement. Despite these fluctuations, there was a notable peak in sales during December 2024, suggesting a possible seasonal influence or successful promotional efforts during that time. This mixed performance across categories in Michigan underscores the importance of strategic adjustments to enhance Fresh Coast's market positioning.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Fresh Coast has experienced notable fluctuations in its ranking and sales performance from October 2024 to January 2025. Fresh Coast improved its rank from 26th in October to 24th in November, indicating a positive reception during that period, but then slipped back to 28th by December and maintained that position in January. This decline in rank coincides with a decrease in sales from November to January. In comparison, Magic consistently outperformed Fresh Coast, maintaining a higher rank despite a similar sales dip in December. Meanwhile, Giggles showed a rising trend, surpassing Fresh Coast in December and January, which could suggest a shift in consumer preference. The competitive pressure from brands like Element and Mozey Extracts, which remained outside the top 20, highlights the dynamic nature of the market and the need for Fresh Coast to strategize effectively to regain its competitive edge.
Notable Products
In January 2025, the top-performing product for Fresh Coast was the Splash - Orange Pineapple W/Trainwreck Live Resin Distillate Gummies 10-Pack (200mg) in the Edible category, maintaining its first-place rank from the previous two months with sales of 2864 units. The Splash- Super Lemon Haze Live Resin Distillate Cartridge (1g) showed significant improvement, climbing to second place from fifth in December 2024. The Hella Jelly Live Resin Distillate Cartridge (1g) held steady in third place for three consecutive months. New to the rankings, the Papayaz Live Resin Distillate Cartridge (1g) entered at fourth place in January. The Trop Runtz Cured Resin Badder (1g) made its debut in the top five, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
