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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Freshly Baked has shown varied performance across different product categories. Notably, in the Edible category, the brand saw a decline in rankings, slipping from 25th in May 2025 to 32nd by August 2025. This downward trend suggests challenges in maintaining market share within this category, as evidenced by a decrease in sales from May through July, followed by a slight recovery in August. Despite the decrease in rank, the fact that Freshly Baked remained within the top 30 in most months indicates a persistent presence in the Massachusetts edible market, albeit with room for improvement.
Conversely, Freshly Baked has demonstrated a strong and improving position in the Vapor Pens category in Massachusetts. The brand consistently held the 12th position from May to July 2025, before climbing to 8th place in August 2025. This upward movement reflects a positive trajectory, supported by a significant increase in sales during August. Such a rise in rank and sales suggests that Freshly Baked is gaining traction and possibly capturing a larger share of the vapor pen market, highlighting a potential area of strength and growth for the brand within the state.
Competitive Landscape
In the Massachusetts vapor pens category, Freshly Baked has demonstrated a notable upward trajectory in recent months, climbing from a consistent 12th place ranking from May to July 2025 to an impressive 8th place in August 2025. This improvement in rank is accompanied by a significant increase in sales, particularly in August, where Freshly Baked's sales surged, surpassing its previous months' figures. In contrast, competitors like Hellavated and PAX have shown fluctuating rankings, with Hellavated dropping from 7th to 10th place and PAX maintaining a relatively stable position around the 9th rank. Meanwhile, Simply Herb and Holiday have consistently outperformed Freshly Baked, with Holiday climbing to 6th place in August. The competitive landscape indicates that while Freshly Baked is gaining momentum, it still faces stiff competition from brands that have maintained higher sales and rankings over the longer term.
Notable Products
In August 2025, the top-performing product from Freshly Baked was the Grand Daddy Purple Distillate Cartridge (1g) in the Vapor Pens category, which jumped to the first rank with sales of 2161 units. The Acapulco Gold Distillate Disposable (1g) maintained a strong position, ranking second, with a significant increase in sales compared to previous months. Blue Dream Distillate Cartridge (1g) entered the rankings for the first time, securing the third position. Ghost Train Haze Distillate Cartridge (1g) saw a slight drop to fourth place from its previous top positions in May and June. Lastly, Sour Diesel Distillate Cartridge (1g) fell to fifth place, showing a consistent decline from its peak in May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
