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Oct-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Freshly Baked has shown a consistent presence in the Edible category, maintaining a position just outside the top 30 brands, with rankings hovering around 33rd and 34th over the past few months. This indicates a stable, albeit not leading, performance in this category. Their sales figures for Edibles saw a slight increase from July to August, but then experienced a minor dip in September before recovering slightly in October. This fluctuation suggests that while there is interest in their Edible offerings, there may be challenges in maintaining a steady upward trajectory in this competitive space.
In contrast, Freshly Baked has demonstrated stronger performance in the Vapor Pens category within Massachusetts, where it has consistently ranked within the top 15 brands, even climbing to 9th place in October. This upward movement from 14th to 9th over the span of four months highlights a significant positive trend and suggests that their Vapor Pen products are resonating well with consumers. The sales growth in this category is notable, reflecting a robust demand and potentially effective marketing or product differentiation strategies that could be worth exploring further.
Competitive Landscape
In the Massachusetts vapor pens category, Freshly Baked has shown a notable upward trajectory in its ranking and sales over the past few months. Starting from a rank of 14 in July 2025, Freshly Baked improved significantly to reach the 9th position by October 2025. This upward movement is particularly impressive given the competitive landscape dominated by brands like Jeeter, which entered the top 20 in October 2025, and Holiday, which consistently maintained a higher rank of 8 throughout the same period. Despite the stiff competition, Freshly Baked's sales figures saw a positive trend, especially from August to October, indicating a strong market presence and consumer preference. Meanwhile, competitors such as Dime Industries and PAX experienced a decline in sales, which may have contributed to Freshly Baked's improved ranking. This suggests that Freshly Baked is effectively capturing market share and could continue to climb the ranks if current trends persist.
Notable Products
In October 2025, Freshly Baked's top-performing product was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its position at the top from July, with notable sales of 1941 units. The Blue Dream Distillate Cartridge (1g) ranked second, dropping from its previous top spot in September. The Acapulco Gold Distillate Disposable (1g) maintained a steady presence, holding the third position for two consecutive months. A new entry, Northern Lights Distillate Cartridge (1g), debuted at fourth place, while Strawberry Cough Distillate Disposable (1g) rounded out the top five. The rankings indicate a dynamic shift, with Sour Diesel reclaiming its lead and Northern Lights making a notable entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
