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Dec-2024
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Overview
Market Insights Snapshot
Freshly Baked has shown a notable performance in the Massachusetts cannabis market, particularly in the Edible category. Over the last few months of 2024, the brand has made significant strides, moving from a rank outside the top 30 to reaching the 31st position by December. This upward trajectory is indicative of a growing consumer base and increased brand recognition within the state. The sales figures reflect this positive trend, with a steady increase from September through December. However, it's important to note that despite this progress, Freshly Baked still falls short of entering the top 30, highlighting both the competitive nature of the market and the potential for further growth.
In the Vapor Pens category, Freshly Baked maintains a more stable position in Massachusetts, consistently ranking within the top 20 throughout the last quarter of 2024. The brand experienced a peak in November, reaching the 14th rank, which suggests a strong market presence and consumer preference for their vapor pen products during that period. Nevertheless, the brand saw a slight decline in December, reverting to the 19th position. This fluctuation may point to seasonal trends or increased competition, emphasizing the need for strategic positioning to maintain and improve their ranking in the coming months.
Competitive Landscape
In the Massachusetts vapor pens category, Freshly Baked experienced notable fluctuations in its market rank over the last few months of 2024. The brand maintained a consistent 19th position in September and October, surged to 14th in November, but then fell back to 19th in December. This temporary rise in November indicates a significant increase in sales, surpassing competitors like Papa's Herb and PAX, which held relatively stable positions throughout the period. However, Freshly Baked's inability to sustain this momentum suggests potential challenges in maintaining customer interest or supply issues. Meanwhile, In House and Galactic exhibited more volatility, with In House dropping out of the top 20 by November and December, and Galactic making a comeback to 20th place in December. Freshly Baked's performance highlights the competitive nature of the Massachusetts vapor pen market and underscores the importance of strategic marketing and product innovation to maintain and improve its standing.
Notable Products
In December 2024, the top-performing product from Freshly Baked was the Northern Lights Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1811 units. This product saw a significant rise from its fifth-place position in November. The Jack Herer Distillate Cartridge (1g) maintained its strong performance, securing the second rank, consistent with its position in November. Strawberry Lemonade Gummies 20-Pack (100mg) made an impressive debut in the rankings, coming in third for December. Meanwhile, the Blue Dream Distillate Cartridge (1g) experienced a drop to fourth place after leading the ranks in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
