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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Freshly Baked is stocked at 42 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Fall River, Taunton, Amesbury, and Attleboro. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Freshly Baked concentrated 85.62% of sales in Vapor Pens with a 20.50% year-over-year increase and a 1.16% month-over-month gain, while Edible held 9.30% share with 20.31% YoY growth and a 6.36% MoM lift; this mix contrasts with Pre-Roll at 4.49% share posting 24.64% YoY but a -4.19% MoM decline, and Flower at 0.58% share surging 503.67% MoM from a low base despite no YoY read. Against an overall brand sales YoY of 19.95% and a 7.01% YoY drop in average price to $24.87, the category tilt toward Vapor Pens at a 27.84 average price and Edible at 12.15 suggests volume-led gains in lower-price formats offsetting softer Pre-Roll momentum; the pattern implies concentration risk around a single anchor category even as secondary categories expand share through faster MoM velocity.
Positionally, anchoring 85.62% of the portfolio in Vapor Pens while holding rank 10 in Massachusetts Vapor Pens sets a ceiling that modest 1.16% MoM category growth cannot quickly move, whereas Edible’s 6.36% MoM and 20.31% YoY growth provide incremental share insurance if Pre-Roll’s -4.19% MoM persists. With brand sales up 19.95% YoY and pricing down 7.01% YoY, the mix shift toward Edible and the nascent 503.67% MoM Flower uptick indicate a strategy that trades ticket size for velocity, implying Freshly Baked’s path to improve rank 10 depends on widening beyond Vapor Pens while preserving the 20.50% YoY engine in that category.
Competitive Landscape
Freshly Baked sits at rank #10 in September 2026, improving 1 position from #11 year over year, but slipping 1 spot from #9 in June 2026 when it hit its peak rank; that two-step pattern—up 1 YoY yet down 1 versus the three-month mark—indicates a narrow band of movement amid faster-shifting rivals. By contrast, Jeeter surged from #23 to #4 alongside a 421.5% YoY sales gain while Dime Industries edged from #6 to #5 with 63.0% YoY growth, and Select held at #2 despite an 11.7% YoY sales decline; with Fernway unmoved at #1 on 43.6% YoY sales growth, the competitive gap is widening around Freshly Baked’s stable-but-stalled #10. The rank trajectory implies Freshly Baked risks getting boxed into the lower top-10 unless it converts mid-year peaks into sustained share gains while high-velocity movers climb multiple ranks per year.
Notable Products
Pineapple Express Distillate Disposable (1g) delivered the standout move in September 2026 with a +59.3% month-over-month surge to rank 8, while Jack Herer Distillate Cartridge (1g) slid -26.4% to rank 3, marking the steepest decline among the top products. Strawberry Lemonade Gummies 20-Pack (100mg) jumped +57.4% into rank 5, whereas Blueberry Lemonade Gummies 20-Pack (100mg) fell -11.7% at rank 6, and five of the top ten are Vapor Pens SKUs concentrated across both cartridges and disposables. At the top, Grand Daddy Purple Distillate Cartridge (1g) held rank 1 with a -4.5% dip as Ghost Train Haze Distillate Cartridge (1g) stayed near-flat at -0.8% in rank 2, and Acapulco Gold Distillate Disposable (1g) contracted -14.7% despite a current-month tally of $56,893. The pattern implies Freshly Baked is pivoting toward momentum in disposables and select flavor-led edibles while legacy cartridge leaders face pressure within a Vapor Pens-heavy mix.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
