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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Freshly Baked is stocked at 44 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Fall River, Newton, Taunton, and Amesbury. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Vapor Pens accounted for 87.32% share with year-over-year growth of 7.36% and month-over-month growth of 6.69%, while Edible held 8.79% with year-over-year decline of 4.08% and month-over-month decline of 2.05%; Pre-Roll rounded out the mix at 3.89% with year-over-year decline of 12.20% and a steep month-over-month drop of 42.83%. Against a brand-level year-over-year sales increase of 4.55% and an average price decline of 7.95%, category momentum is concentrated in Vapor Pens, evidenced by a rank of 10 in Vapor Pens within Massachusetts. The pattern implies Freshly Baked’s overall growth is being pulled by a single category lever while smaller lines are contracting, increasing exposure to category-specific volatility.
The expansion of Vapor Pens by 6.69% month-over-month alongside a 42.83% month-over-month contraction in Pre-Roll signals a deliberate pivot toward higher-velocity formats and away from items that are losing pull, and the 7.36% year-over-year gain in Vapor Pens versus a 4.08% year-over-year decline in Edible concentrates this tilt. With an 87.32% share in Vapor Pens but a rank position of 10, the brand’s positioning is that of a scale player still mid-pack, suggesting headroom: price-led accessibility (average price down 7.95% year-over-year) is aiding penetration, but reliance on one category increases competitive sensitivity in Massachusetts. The implication is that sustaining August 2026 growth likely depends on defending Vapor Pens rank while selectively stabilizing Edible or Pre-Roll to reduce concentration risk.
Competitive Landscape
Freshly Baked sits at rank #10 in MA Vapor Pens in August 2026, improving 1 position year over year from #11 while holding flat versus three months ago at #10; the brand’s peak of #9 in June 2026 indicates a brief upward breach before reverting, whereas Fernway held #1 year over year with 44.1% sales growth and Jeeter surged from #33 to #5 on 434.3% YoY growth, outpacing Freshly Baked’s stability and compressing headroom at the top end—this rank trajectory implies Freshly Baked is maintaining a lower-top-10 foothold while faster-movers widen the gap, making further climbs less likely without a step-change in velocity.
Notable Products
Grand Daddy Purple Distillate Cartridge (1g) posted the most eye-catching move with a 55.1% month-over-month gain to rank 2 in August 2026, while Galactic Gas Distillate Cartridge (1g) slid 15.0% to rank 6 and Strawberry Lemonade Gummies 20-Pack (100mg) fell 21.7% at rank 9. Jack Herer Distillate Cartridge (1g) held rank 1 with a 16.1% lift as Ghost Train Haze Distillate Cartridge (1g) declined 7.7% at rank 3, indicating expansions are concentrated at the very top while mid-tier volatility persists. Four of the top ten are Vapor Pen cartridges and three are disposables, putting seven Vapor Pens in the top ten overall, and Acapulco Gold Distillate Disposable (1g) advanced 34.2% to rank 4 even as Pineapple Express Distillate Disposable (1g) eased 9.9% to rank 10. The pattern implies Freshly Baked’s commercial direction is consolidating around Vapor Pens as the growth engine, with gains skewed to premium-named SKUs and gummies de-prioritized despite a $21,813 anchor from Blueberry Lemonade Gummies 20-Pack (100mg) at rank 5.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
