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Nov-2024
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Overview
Market Insights Snapshot
In the state of Massachusetts, Freshly Baked has shown notable performance in the Vapor Pens category. From August to November 2024, the brand improved its ranking from 20th to 14th, indicating a positive trend in market penetration and consumer preference. This upward movement is complemented by a significant increase in sales, with November figures reaching $466,050. In contrast, the Edible category has seen more modest progress. Freshly Baked's ranking fluctuated slightly but remained outside the top 30, highlighting a potential area for growth and strategic focus.
Despite not breaking into the top 30 for Edibles in Massachusetts, Freshly Baked's consistency in maintaining its position close to the threshold suggests a steady consumer base and potential for future improvement. The brand's ability to enhance its standing in the Vapor Pens market while sustaining sales in other categories showcases its adaptability and targeted approach to product offerings. This strategic positioning in Massachusetts could serve as a model for expansion into other states, especially in categories where the brand has demonstrated competitive strength.
Competitive Landscape
In the Massachusetts Vapor Pens category, Freshly Baked has shown a notable upward trajectory in its rankings over the past few months, moving from 20th place in August 2024 to 14th place by November 2024. This improvement is significant, especially when compared to competitors like Good Chemistry Nurseries, which has seen a steady climb from 17th to 13th place, and Papa's Herb, which fluctuated in rank, peaking at 13th in October but falling back to 16th in November. Meanwhile, Rythm has maintained a consistent 12th place, and Good News experienced a slight decline, dropping from 13th to 15th place. Freshly Baked's sales have also rebounded, showing a strong recovery in November, which suggests a positive reception to their product offerings and marketing strategies. This upward trend in both rank and sales positions Freshly Baked as a rising contender in the Massachusetts Vapor Pens market, potentially attracting more consumer interest and market share in the coming months.
Notable Products
In November 2024, Ghost Train Haze Distillate Cartridge (1g) emerged as the top-performing product for Freshly Baked, climbing from the second position in October to first, with a sales figure of 1913 units. Jack Herer Distillate Cartridge (1g) secured the second spot, showing an impressive leap after not being ranked in October. Blue Dream Distillate Cartridge (1g), which held the top rank in both August and October, slipped to third place. Northern Lights Distillate Cartridge (1g) maintained a steady presence, moving down slightly from third to fourth rank. Galactic Gas Distillate Cartridge (1g) remained consistent, retaining its fifth position from October to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
