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Oct-2024
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Overview
Market Insights Snapshot
Freshly Baked has shown a consistent presence in the Massachusetts market, with varying performance across different product categories. In the Edible category, Freshly Baked has not yet entered the top 30 rankings, demonstrating a need for growth and increased market penetration. Despite not making the top 30, it's notable that their sales have seen fluctuations, with a dip in September followed by a recovery in October. This suggests potential for future improvement if the brand can capitalize on market trends and consumer preferences.
In contrast, Freshly Baked's performance in the Vapor Pens category in Massachusetts has been more promising. The brand has maintained a steady presence, improving its rank from 22nd in July to 18th by October. This upward trend in rankings, coupled with a consistent sales volume, indicates a strong foothold in this category. The ability to climb the ranks suggests that Freshly Baked is effectively responding to consumer demand and competition, positioning itself as a notable player in the Massachusetts vapor pen market.
Competitive Landscape
In the Massachusetts Vapor Pens category, Freshly Baked has shown a promising upward trend in rankings over the past few months, moving from 22nd in July 2024 to 18th by October 2024. This positive shift indicates a growing presence and competitiveness in the market. Notably, Freshly Baked outperformed Galactic, which remained mostly stagnant, ranking 23rd in July and only improving to 20th by October. Meanwhile, Good News and In House both experienced a decline in their rankings, with Good News dropping from 12th to 16th and In House from 14th to 17th, suggesting a potential opportunity for Freshly Baked to capture more market share. Although PAX maintained a relatively stable position, Freshly Baked's sales figures have shown resilience and growth, particularly in August and October, which could further enhance its competitive edge in the coming months.
Notable Products
In October 2024, Blue Dream Distillate Cartridge (1g) maintained its top position among Freshly Baked products, achieving sales of 1,614 units. Ghost Train Haze Distillate Cartridge (1g) climbed to the second position from fourth in September, showing a notable increase in sales. Northern Lights Distillate Cartridge (1g) dropped from second to third place, despite a steady sales figure. Grand Daddy Purple Distillate Cartridge (1g) moved up one spot to fourth, while Unicorn Surprise Distillate Disposable (1g) re-entered the rankings at fifth. These shifts indicate a competitive market for vapor pens, with Blue Dream consistently leading and Ghost Train Haze gaining momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
