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Nov-2025
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Overview
Market Insights Snapshot
Freshly Baked has shown varied performance across different product categories in the state of Massachusetts. In the Edible category, the brand has consistently hovered around the 33rd and 34th positions from August to October 2025, before slipping to 35th in November. This indicates a slight decline in their ranking within the top 30 brands, suggesting potential challenges in maintaining their competitive stance in this segment. The sales figures also reflect this trend, with a noticeable decrease from August to November, highlighting potential areas for improvement in their marketing or product offerings to regain traction in the Edible market.
In contrast, Freshly Baked's performance in the Vapor Pens category has been relatively stronger in Massachusetts. The brand maintained a position within the top 12 throughout the observed months, starting at 10th in August and dropping only slightly to 12th by November. This consistent ranking within the top 15 indicates a more stable presence and possibly a stronger consumer base in the Vapor Pens market. Despite a dip in sales from August to September, the brand managed to recover slightly in October before experiencing another decline in November. This suggests that while Freshly Baked has a solid foothold in the Vapor Pens category, there might be external factors affecting sales that need addressing to sustain and improve their ranking further.
Competitive Landscape
In the Massachusetts Vapor Pens category, Freshly Baked has experienced fluctuations in its competitive positioning over the past few months. Despite maintaining a strong presence, Freshly Baked's rank slipped from 10th in October 2025 to 12th in November 2025. This decline can be attributed to the rise of competitors such as Strane, which improved its rank from 12th to 10th during the same period, and Dime Industries, which held steady at 11th place. Meanwhile, Hellavated remained consistent at 13th place, indicating a stable competitive environment. Notably, Cultivators Classic showed significant improvement, climbing from 22nd in August to 14th in November, which could pose a future threat to Freshly Baked's market share. These shifts underscore the dynamic nature of the market and highlight the importance for Freshly Baked to innovate and adapt to maintain its competitive edge.
Notable Products
In November 2025, Freshly Baked's top-performing product was the Jack Herer Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 2029 units. This product saw a significant rise from the fifth position in October 2025, demonstrating a strong increase in demand. The Grand Daddy Purple Distillate Cartridge (1g) secured the second rank, improving from its previous unranked status in October, with notable sales figures. Ghost Train Haze Distillate Cartridge (1g) captured the third spot, marking its return to the rankings since August 2025. The Northern Lights Distillate Cartridge (1g) maintained its fourth position from the previous month, indicating consistent sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
