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Oct-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Freshly Baked is stocked at 39 licensed dispensaries across Massachusetts, with the deepest coverage in Boston, Fall River, Newton, Taunton, and Belmont. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Vapor Pens accounted for 85.80% share with year-over-year growth of 23.20% and month-over-month growth of 8.78%, while Edible held 9.96% share with 33.04% YoY and 9.25% MoM gains; Pre-Roll contributed 3.88% share with 9.64% YoY but a -6.96% MoM decline. Despite a -5.60% YoY drop in average price alongside a 23.59% YoY increase in total brand sales, the category mix tilted further toward higher-ticket Vapor Pens (average price $29.48) over Edible ($12.12), indicating mix-driven revenue resilience even as price compresses. This pattern implies Freshly Baked is consolidating around Vapor Pens while selectively expanding Edible, using volume growth in these two categories to offset pricing pressure and the MoM contraction in Pre-Roll.
Positioning-wise, an 85.80% reliance on Vapor Pens paired with a #10 rank in Vapor Pens in Massachusetts suggests depth over breadth, with Edible’s 33.04% YoY growth acting as the diversification lever while Pre-Roll’s -6.96% MoM highlights a deprioritized tail. The simultaneous 8.78% MoM gain in Vapor Pens and 9.25% MoM gain in Edible, alongside a brand-level 23.59% YoY sales increase and -5.60% YoY price move, indicates a volume-accretive, price-flex strategy that leans on core Vapor Pens to maintain share while Edible builds incremental reach. The implication is a barbell positioning: defend and climb within Vapor Pens at rank 10 through price elasticity and assortment, while using faster-growing but smaller Edible to hedge against single-category concentration risk.
Competitive Landscape
Freshly Baked sits at rank #10 in MA Vapor Pens for October 2026, improving 1 position from #11 year over year, and edging up 2 spots from #12 in July 2026 while still trailing its peak at #9 in June 2026; this contrasts with Jeeter, which climbed from #8 to #3 with 109.96% year-over-year sales growth, and Select, which held #2 year over year despite a -13.12% sales decline. Against a stable leader in Fernway anchored at #1 both this year and last with 17.98% growth, Freshly Baked’s marginal rank gain alongside a 3-month improvement from #12 to #10 indicates share is consolidating among faster risers, implying Freshly Baked’s trajectory is one of incremental advancement that risks being outpaced unless it converts recent positional stability into sharper rank acceleration.
Notable Products
Freshly Baked’s sales in October 2026 are concentrated in vapor pens, with All-in-one Disposables at 55.3% of brand revenue and Cartridges at 30.5%. With the top 10 products accounting for 50.2% of sales and Jack Herer Distillate Cartridge (1g) at 6.9%, most of its sales come from a tight set of vapor pen items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
