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Dec-2025
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Overview
Market Insights Snapshot
Freshly Baked's performance in the Massachusetts market shows a mixed trajectory across different product categories. In the Edible category, Freshly Baked did not make it into the top 30 rankings from September to December 2025, which indicates a challenging competitive landscape for this category. Despite this, the sales figures remained relatively stable, with a slight decrease from October to December, suggesting a need for strategic adjustments to improve their standing. The brand's consistent ranking outside the top 30 might be seen as a negative indicator, but it also highlights potential areas for growth and market penetration.
Conversely, the Vapor Pens category tells a different story, where Freshly Baked maintained a strong presence in the rankings throughout the latter part of 2025. Starting at rank 11 in September and October, the brand experienced a slight drop to rank 12 in November but made a notable comeback to rank 9 by December. This upward movement in December is particularly significant and could be attributed to successful marketing strategies or product offerings that resonated well with consumers. The substantial sales increase from November to December further underscores the brand's robust performance in this category, positioning Freshly Baked as a competitive player in the Massachusetts vapor pen market.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Freshly Baked has shown a notable improvement in its ranking, climbing from 12th place in November 2025 to 9th place by December 2025. This upward trend in rank suggests a positive reception in the market, especially when compared to competitors like Dime Industries and Simply Herb, which maintained higher but stable ranks throughout the same period. Freshly Baked's sales trajectory also indicates a recovery and growth, with December 2025 sales surpassing those in November, although still trailing behind Simply Herb and Dime Industries. Meanwhile, Strane has shown consistent improvement in rank, moving from 14th in September to 11th in both November and December, reflecting a competitive pressure that Freshly Baked must continue to address to maintain its upward momentum.
Notable Products
In December 2025, the Northern Lights Distillate Cartridge (1g) emerged as the top-performing product for Freshly Baked, climbing from the fourth position in the previous two months to secure the number one spot, with sales reaching 2,593 units. The Sour Diesel Distillate Cartridge (1g) maintained a strong presence, securing the second position after previously ranking first in October. Grand Daddy Purple Distillate Cartridge (1g) saw a slight decline from its top position in November to third place in December. Jack Herer Distillate Cartridge (1g) remained consistent, dropping slightly from second place in November to fourth in December. Blue Dream Distillate Cartridge (1g) rounded out the top five, experiencing a decline from its initial first-place ranking in September to fifth by December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
