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Jan-2025
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Overview
Market Insights Snapshot
Freshly Baked has shown a notable upward trend in the Massachusetts edible category, climbing from a rank of 34 in October 2024 to 27 by January 2025. This improvement suggests a growing consumer preference or increased market penetration for their edible products. The brand's sales in this category also reflect a positive trajectory, with a significant increase from October to January. In contrast, their performance in the pre-roll category did not make it to the top 30 rankings during this period, indicating a potential area for growth or a need to reassess their strategy in this segment.
The vapor pen category presents a mixed yet promising outlook for Freshly Baked in Massachusetts. The brand's ranking fluctuated between 19 and 13 over the four months, suggesting some volatility but also demonstrating their ability to maintain a strong presence within the top 20. Sales figures in this category show substantial volume, indicating that despite the ranking fluctuations, their vapor pens continue to resonate well with consumers. This category's performance may be pivotal for Freshly Baked's overall market strategy, given its significant sales contribution compared to other categories.
Competitive Landscape
In the Massachusetts Vapor Pens category, Freshly Baked has experienced fluctuating rankings over the past few months, indicative of a dynamic competitive landscape. While Freshly Baked improved its rank from 19th in October 2024 to 13th in November 2024, it faced a setback in December 2024, dropping back to 19th before climbing to 15th in January 2025. This volatility suggests a competitive struggle, particularly against brands like Good News, which consistently maintained a higher rank, peaking at 13th in December 2024 and January 2025. Additionally, Papa's Herb showed resilience, recovering from a dip in December 2024 to secure the 14th position in January 2025. Freshly Baked's sales trajectory, with notable peaks in November 2024 and January 2025, suggests potential for growth amidst strong competition, but maintaining a stable rank will be crucial in capitalizing on these sales opportunities.
Notable Products
In January 2025, the top-performing product from Freshly Baked was the Ghost Train Haze Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position from November 2024 with sales reaching 1497 units. The Galactic Gas Distillate Cartridge (1g) rose to the second position with a notable increase from its fourth rank in November 2024, selling 1201 units. Grand Daddy Purple Distillate Cartridge (1g) secured the third spot, marking its first appearance in the rankings since October 2024. The Strawberry Cough Distillate Disposable (1g) debuted in the rankings at fourth place, while the Strawberry Lemonade Gummies 20-Pack (100mg) in the Edible category dropped from third in December 2024 to fifth in January 2025. These shifts indicate a strong preference for vapor pen products over edibles in the current market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
