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Sep-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Freshly Baked has demonstrated varied performance across different product categories. In the Edible category, the brand experienced a decline in rankings from June to September 2025, starting at 29th place and dropping out of the top 30 by July, with a slight recovery to 33rd place in August before settling at 34th in September. This downward trend in the Edible category is accompanied by fluctuating sales figures, suggesting potential challenges in maintaining consumer interest or competition from other brands. Notably, the absence from the top 30 in July reflects a significant dip in market presence, which could be seen as a point of concern for the brand's strategy in this category.
Conversely, Freshly Baked's performance in the Vapor Pens category in Massachusetts has been more promising. The brand maintained a strong presence, starting at 13th place in June and achieving a peak rank of 8th in August before slightly dropping to 9th in September. This upward trajectory in the Vapor Pens category highlights a successful engagement with consumers, possibly due to product innovation or effective marketing strategies. Despite the slight decline in September, the brand's ability to remain within the top 10 indicates a robust competitive stance in this category. While specific sales figures are not detailed here, the ranking improvements suggest a positive reception and growing demand for Freshly Baked's vapor offerings.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Freshly Baked has demonstrated notable fluctuations in its market position over the summer of 2025. Initially ranked 13th in June, Freshly Baked experienced a slight dip to 14th in July, before making a significant leap to 8th place in August, only to settle at 9th in September. This upward trajectory in August coincided with a substantial increase in sales, positioning Freshly Baked ahead of Crystal Clear, which saw a decline in rank from 11th to 13th during the same period. Despite this progress, Freshly Baked remains behind PAX and Holiday, who consistently maintained higher ranks. Dime Industries also showed a steady improvement, moving from 12th to 10th, indicating a competitive pressure on Freshly Baked to sustain its growth and rank improvements in the Massachusetts vapor pen market.
Notable Products
In September 2025, the top-performing product for Freshly Baked was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, which rose from third place in August to secure the number one spot, achieving sales of 2263 units. The Sour Diesel Distillate Cartridge (1g), also in the Vapor Pens category, climbed from fourth to second place, indicating a significant increase in demand with sales reaching 2155 units. Meanwhile, the Acapulco Gold Distillate Disposable (1g) dropped from first in August to third place in September. The Strawberry Lemonade Gummies 20-Pack (100mg) in the Edible category maintained a steady performance, ranking fourth in September, consistent with its June ranking. The Grand Daddy Purple Distillate Cartridge (1g) experienced a drop from second place in August to fifth in September, reflecting a decrease in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
