.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Freshly Baked has shown notable performance in the Massachusetts market across different product categories. In the Edible category, the brand has experienced a steady climb from a rank of 29 in December 2024 to 25 by March 2025. This upward trajectory is accompanied by a significant increase in sales, suggesting a growing consumer interest and acceptance. However, the brand did not make it into the top 30 in other states for this category, which could indicate a more localized appeal or competitive challenges in other regions.
In the Vapor Pens category, Freshly Baked has demonstrated even more impressive progress within Massachusetts. The brand moved from rank 21 in December 2024 to 12 by March 2025, reflecting a strong upward momentum. This improvement is supported by a consistent increase in sales over the same period, indicating successful market strategies or product offerings. The absence of Freshly Baked in the top 30 rankings for Vapor Pens in other states might point to either market entry challenges or a strategic focus on strengthening their presence in Massachusetts.
Competitive Landscape
In the Massachusetts vapor pens category, Freshly Baked has demonstrated a remarkable upward trajectory in its rankings over the past few months, moving from a position outside the top 20 in December 2024 to securing the 12th spot by March 2025. This ascent is indicative of a significant increase in sales, with Freshly Baked's sales figures consistently rising, contrasting with some competitors who experienced fluctuations. For instance, Strane maintained a relatively stable presence in the top 10, yet their sales showed a downward trend from December to March. Similarly, Hellavated saw a notable drop in sales despite a stable ranking, suggesting potential market share gains for Freshly Baked. Meanwhile, PAX and Good Chemistry Nurseries have shown consistent rankings, but their sales figures do not reflect the same growth momentum as Freshly Baked. This positive trend for Freshly Baked highlights its growing influence and potential to climb further up the ranks in the competitive Massachusetts vapor pens market.
Notable Products
In March 2025, the top-performing product from Freshly Baked was Ghost Train Haze Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank since January. Blue Dream Distillate Cartridge (1g) held steady at the second position, showcasing consistent sales growth with March sales reaching 1,919 units. Grand Daddy Purple Distillate Cartridge (1g) remained in the third spot, having improved its sales figures consistently over the months. Galactic Gas Distillate Cartridge (1g) saw a drop to fourth place, after being unranked in February. Jack Herer Distillate Cartridge (1g) rounded out the top five, having moved up from fourth place in February with a notable increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
