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Jan-2025
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Overview
Market Insights Snapshot
In the state of California, Friendly Farms has experienced notable fluctuations across different cannabis product categories. In the Concentrates category, the brand saw a significant drop in its ranking, from 14th place in October 2024 to falling out of the top 30 by January 2025. This decline is mirrored in their sales figures, which decreased from $213,056 in October 2024 to below the top 30 threshold by the start of 2025. Such a drop highlights challenges in maintaining market presence in a competitive category. Conversely, in the Tincture & Sublingual category, Friendly Farms maintained a steady 6th place ranking consistently from October 2024 through January 2025, suggesting a strong foothold and consistent consumer demand in this segment.
Meanwhile, the Vapor Pens category presents a different narrative for Friendly Farms in California. Despite starting at a low 95th rank in October 2024, the brand improved its position to 84th by January 2025. This upward trend in rankings was accompanied by an increase in sales, from $107,535 in October to $127,748 in January, indicating a positive reception and growing popularity among consumers. The brand's ability to climb the ranks in the Vapor Pens category, despite not being in the top 30, reflects a potential area for growth and expansion in the future. These movements across categories underscore the dynamic nature of Friendly Farms' market performance and present a mixed picture of challenges and opportunities in California.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Friendly Farms has maintained a consistent rank of 6th place from October 2024 to January 2025. This stability in ranking suggests a steady market presence, although it is noteworthy that competitors like Mary's Medicinals and VET CBD have consistently ranked higher, occupying the 4th and 5th positions interchangeably. This indicates a competitive challenge for Friendly Farms, as these brands have not only maintained higher ranks but also demonstrated stronger sales figures, particularly VET CBD, which saw a notable sales increase in December 2024. Meanwhile, ABX / AbsoluteXtracts and Jade Nectar have shown some fluctuation in their rankings, indicating potential opportunities for Friendly Farms to capitalize on any market shifts. Overall, while Friendly Farms remains a solid contender, the brand may need to strategize to improve its competitive edge against higher-ranking brands in the California market.
Notable Products
For January 2025, Friendly Farms' top-performing product was the Cereal Milk Full Spectrum Tincture, maintaining its number one ranking from December with sales of $669. The Purple Urkle Full Spectrum Tincture rose impressively from fifth to second place, showing a positive trend in consumer preference. The Peach Biscotti Full Spectrum Tincture debuted in third place, indicating strong market entry. Pink Starburst Cured Resin Cartridge entered the rankings at fourth, highlighting its potential in the Vapor Pens category. Lastly, Magic Melon Full Spectrum Tincture secured the fifth spot, rounding out a strong lineup of tincture products for Friendly Farms.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
