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Oct-2024
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Overview
Market Insights Snapshot
Friendly Farms has shown a varied performance across different product categories in California. In the Concentrates category, the brand has maintained a consistent presence within the top 15, hovering around the 12th to 14th rank over the past four months. Despite a slight dip in sales from July to October, the brand managed to climb back to the 13th position in October, suggesting a possible stabilization or strategic adjustment in this category. The Tincture & Sublingual category tells a different story, with Friendly Farms consistently ranking around 6th or 7th place, indicating strong performance and customer loyalty in this product line. However, the brand's performance in Vapor Pens has seen a significant decline, with rankings falling out of the top 30 after August, which could be a cause for concern or an area needing strategic reevaluation.
The absence of Friendly Farms from the top 30 rankings in the Vapor Pens category since August suggests a challenging competitive landscape or possible shifts in consumer preferences within California. This drop in rank is notable, as it represents a significant departure from their earlier position, and could imply a need for the brand to innovate or re-strategize in this segment. Meanwhile, the steady yet slightly fluctuating sales figures in Tincture & Sublingual could indicate market saturation or seasonal trends affecting consumer purchasing behavior. These dynamics across categories highlight the importance for Friendly Farms to continuously adapt and refine their offerings to maintain and enhance their market presence in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive California concentrates market, Friendly Farms experienced a slight fluctuation in its ranking from July to October 2024, moving from 12th to 13th position. Despite a consistent presence in the top 20, Friendly Farms saw a decline in sales over this period, which may have contributed to its rank changes. Notably, West Coast Trading Co. improved its position from 15th in August to 11th by October, surpassing Friendly Farms in September. Meanwhile, Bear Labs experienced a drop from 9th to 12th, aligning closely with Friendly Farms' rank by October. Emerging brands like Emerald Bay Extracts and UP! showed significant upward momentum, with UP! climbing from outside the top 20 in August to 14th by October, potentially intensifying competition for Friendly Farms. These shifts highlight the dynamic nature of the market and suggest that Friendly Farms may need to innovate or adjust strategies to maintain or improve its standing amidst rising competitors.
Notable Products
In October 2024, White Tahoe Cookies RSO (1g) maintained its top position in the Friendly Farms lineup, leading the sales chart once again with a notable figure of 1,414 units sold. Blue Dream FSO Syringe (1g) held steady in the second position, showing a slight increase from 860 units in August to 987 units in October. Durban Poison FSO (1g) and Lemon Royale FSO (1g) shared the third rank, both making their debut in the top ranks with 877 units each. Herijuana OG FSO (1g) dropped from its third position in July to fourth in October, with sales decreasing to 679 units. The consistency of White Tahoe Cookies and Blue Dream highlights their strong market presence, while the entrance of Durban Poison and Lemon Royale indicates a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
