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Nov-2024
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Overview
Market Insights Snapshot
Friendly Farms has shown varied performance across different categories in California. In the Concentrates category, the brand has maintained a consistent presence within the top 20, albeit with some fluctuations. Starting at rank 14 in August 2024, Friendly Farms improved slightly to 13 in September but saw a dip back to 14 in October and further down to 19 by November. This movement indicates some challenges in maintaining a stable position, possibly due to increased competition or market dynamics. On the other hand, in the Tincture & Sublingual category, Friendly Farms has been more consistent, holding the 6th rank from August through October before dropping to 8th in November. This suggests a relatively stronger foothold in this category, though the slight drop in November could be a point of concern for the brand.
In the Vapor Pens category, Friendly Farms was ranked 59th in August but did not make it into the top 30 in the subsequent months, which could be seen as a challenge for the brand in this highly competitive segment. The absence from the top 30 suggests that the brand needs to reassess its strategies to improve its standing in this category. While sales figures in the Concentrates category showed a decline from September to November, the Tincture & Sublingual sales also followed a downward trend, which might indicate broader market conditions affecting these segments. Overall, the performance across categories highlights the areas where Friendly Farms is thriving and others where there is room for growth.
Competitive Landscape
In the California concentrates market, Friendly Farms experienced a notable decline in rank from September to November 2024, dropping from 13th to 19th place. This shift in rank is significant as it coincides with a decrease in sales from $232,334 in October to $160,813 in November. Meanwhile, competitors like Paper Planes and Emerald Bay Extracts have shown resilience, with Paper Planes improving its rank from 27th in October to 20th in November, and Emerald Bay Extracts maintaining a relatively stable position, fluctuating between 15th and 18th. Everyday Dabs also saw a positive trend, moving from 18th to 17th place in the same period. The competitive landscape indicates that while Friendly Farms has faced challenges, brands like Paper Planes and Everyday Dabs are gaining traction, potentially affecting Friendly Farms' market share and necessitating strategic adjustments to regain its competitive edge.
Notable Products
In November 2024, the top-performing product for Friendly Farms was Blue Dream FSO Syringe (1g) in the Concentrates category, which climbed to the number one rank with notable sales of 934 units. Durban Poison FSO (1g) maintained its second-place position from October, indicating consistent demand. 707 Headband FSO (1g) entered the rankings for the first time, securing the third spot. White Tahoe Cookies Tincture (1000mg) appeared in the rankings for the first time as well, at fourth place, showcasing a diversification in top product categories. Lemon Royale FSO (1g) dropped to fifth place from third in October, suggesting a shift in consumer preference within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
