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Jan-2025
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Overview
Market Insights Snapshot
From the Soil's performance in the Washington market across various categories showcases a mix of stability and challenges. In the Concentrates category, the brand has maintained a position within the top 30, with a slight drop from rank 25 in October 2024 to rank 26 by January 2025. This consistent presence indicates a steady demand, although the gradual decline in sales from $74,201 in October to $57,085 in January suggests some competitive pressures or market shifts. On the other hand, the Flower category presents a more challenging picture, with the brand not making it to the top 30 in October but later achieving ranks 89, 78, and 85 in the following months. This fluctuation hints at potential growth opportunities, yet also underscores the need for strategic adjustments to secure a more stable footing.
The Pre-Roll category stands out as a stronghold for From the Soil in Washington, consistently ranking in the top 10 throughout the observed months. Starting at rank 7 in October and maintaining rank 9 through January, this category appears to be a key area of success for the brand. Despite a decrease in sales from $484,463 in October to $339,086 in January, the brand's ability to stay within the top ranks suggests a loyal customer base and effective product positioning. These insights highlight the potential for From the Soil to leverage its strengths in Pre-Rolls while addressing the challenges faced in other categories to enhance its overall market performance.
Competitive Landscape
In the competitive landscape of the Washington pre-roll category, From the Soil has experienced a notable shift in its market position over recent months. Initially ranked 7th in October 2024, From the Soil saw a decline to 9th place by January 2025, indicating a downward trend in its competitive standing. This decline in rank is mirrored by a consistent decrease in sales, which dropped from a high in October 2024 to a lower figure by January 2025. Competitors such as Seattle Bubble Works and The Happy Cannabis have shown more resilience, with Seattle Bubble Works maintaining a stable rank around 7th and The Happy Cannabis improving its position to 7th in December 2024 before slipping slightly. Meanwhile, Stingers has also experienced a decline similar to From the Soil, yet it remains a close competitor. These dynamics suggest that while From the Soil is facing challenges in maintaining its market rank, there is potential for strategic adjustments to regain its competitive edge in the Washington pre-roll market.
Notable Products
In January 2025, the top-performing product for From the Soil was Lemon Amnesia Pre-Roll 2-Pack (1.5g) in the Pre-Roll category, maintaining its lead from December 2024 with sales of 2291 units. The Triple OG Pre-Roll 2-Pack (1.5g) climbed to second place, showing a notable increase from its third place in December, with sales reaching 2261 units. White Tahoe Cookies Pre-Roll 2-Pack (1.5g) held steady in third place, following its promotion from fourth place in November 2024. Indica RSO Syringe (1g), a Concentrates category product, dropped from the top position in October and November to fourth place, with sales slightly decreasing to 2060 units. A new entry, High Mac Pre-Roll 2-Pack (1.5g), entered the rankings in fifth place, indicating a growing interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
