Oct-2024
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Overview
Market Insights Snapshot
From the Soil has shown varied performance across different categories in Washington. In the Concentrates category, the brand maintained a steady presence within the top 30, fluctuating slightly but holding the 23rd position in both September and October 2024. This stability is somewhat notable given the competitive nature of the market. However, the Flower category tells a different story, as From the Soil's ranking dropped from 68th in July to 88th by October 2024, indicating a decline in their competitive standing. This downward trend might suggest challenges in maintaining market share or possible shifts in consumer preferences.
The Pre-Roll category has been a bright spot for From the Soil, consistently ranking within the top 10 throughout the months, even reaching the 5th position in August 2024. This indicates strong consumer loyalty or effective market strategies in this segment. Conversely, the Vapor Pens category reveals a struggle, as the brand did not make it into the top 30 in August or September 2024, only to reappear at the 99th position in October. This erratic performance might signal issues with product offerings or competition pressures. Overall, the brand's performance across these categories highlights areas of strength and potential concern, offering insights into their market dynamics in Washington.
Competitive Landscape
In the competitive landscape of the Washington Pre-Roll category, From the Soil has maintained a steady presence, consistently ranking within the top 10 brands from July to October 2024. Despite a slight dip in September, where its rank fell to 7th, From the Soil's sales rebounded in October, indicating resilience and effective market strategies. In contrast, competitors like Lifted Cannabis Co and Mama J's have shown upward mobility, with Lifted Cannabis Co climbing from 9th in July to 5th in October, and Mama J's maintaining a strong position between 5th and 6th. This suggests that while From the Soil is holding its ground, there is increasing pressure from these rising brands. Meanwhile, Seattle Bubble Works and The Happy Cannabis have experienced fluctuations, with Seattle Bubble Works dropping to 9th place by October, and The Happy Cannabis showing a positive trend by moving up to 8th. These dynamics highlight the competitive intensity in the Washington Pre-Roll market, underscoring the need for From the Soil to innovate and differentiate to maintain and improve its market position.
Notable Products
In October 2024, the top-performing product from From the Soil was the Indica RSO Syringe (1g) in the Concentrates category, maintaining its number one ranking for four consecutive months with sales of 2856. The Lemon Amnesia Pre-Roll 2-Pack (1.5g) climbed to the second position from third in September, showing a consistent rise in popularity with a notable sales figure of 2712. Triple OG Pre-Roll 2-Pack (1.5g) dropped to third place from second, indicating a slight decrease in demand. New entries in the rankings include Moose knuckle Pre-Roll 2-Pack (1.5g) and Gorilla Glue #4 Pre-Roll 2-Pack (1g), debuting at fourth and fifth positions, respectively, suggesting a diversification in customer preferences. Overall, the Pre-Roll category saw significant activity, with multiple products making strong showings in the top five rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.