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Sep-2024
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Overview
Market Insights Snapshot
Frontier Farms has shown a notable presence in the Oregon market, particularly in the Flower category. Over the summer months, the brand improved its ranking from 21st in June to 16th in August, before slightly dipping back to 19th in September. This fluctuation indicates a competitive market landscape, yet Frontier Farms managed to maintain a consistent presence within the top 20. The brand's sales performance also saw a significant peak in August, suggesting a successful period for their Flower products, although the subsequent decline in September highlights potential challenges in sustaining that momentum.
In contrast, Frontier Farms' performance in the Pre-Roll category in Oregon has been less prominent. The brand did not make it into the top 30 rankings until September, when it appeared at 98th place. This absence from the top rankings for most of the summer suggests that Pre-Rolls might not be a strong focus or competitive area for Frontier Farms compared to their Flower offerings. The limited ranking data for Pre-Rolls could indicate an opportunity for growth or a need for strategic adjustments to enhance their market position in this category.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Frontier Farms has demonstrated a steady presence, with its rank fluctuating between 16th and 21st from June to September 2024. Notably, Frontier Farms achieved its highest rank in August at 16th, coinciding with a significant sales increase during that month. In comparison, Gnome Grown Organics consistently trailed behind Frontier Farms, never breaking into the top 20, while TH3 Farms showed a remarkable rise in September, surpassing Frontier Farms by climbing to 17th place. Meanwhile, Summary Farms also outpaced Frontier Farms in September, reaching 18th place after a significant sales boost. Derby's Farm experienced a notable peak in August, reaching 12th place, but fell behind Frontier Farms again in September. These dynamics suggest that while Frontier Farms maintains a competitive edge, it faces increasing pressure from emerging brands that are rapidly climbing the ranks, highlighting the need for strategic adjustments to sustain its market position.
Notable Products
In September 2024, Frontier Farms saw Donny Burger (Bulk) regain its top position in the Flower category after slipping to third place in August, with a notable sales figure of 2,859 units. Jack Herer Pre-Roll (Half Gram) emerged as the second-ranked product, making a strong entry into the rankings. Green Crack (1g) maintained a steady performance, securing the third spot after debuting in second place the previous month. Runtz x Scotty 2 Hotty (Bulk) experienced a slight drop from its first position in August to fourth in September. Grape Pie (Bulk) entered the rankings at fifth place, showcasing its growing popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
