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Nov-2024
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Overview
Market Insights Snapshot
Frontier Farms has experienced notable fluctuations in its performance across different categories and states. In the Flower category in Oregon, the brand has seen a downward trend in its rankings over the past few months. Starting at 13th place in August 2024, it slipped to 15th in September, 21st in October, and further down to 24th by November. This decline in ranking is accompanied by a decrease in sales, with a notable drop from $391,319 in August to $281,879 by November. Such a trend indicates a challenge in maintaining market share and suggests increased competition or changing consumer preferences in the Oregon Flower market.
Interestingly, the absence of Frontier Farms from the top 30 in other states or categories suggests either a lack of presence or insufficient performance to secure a spot among the leading brands. This absence can be viewed as a significant area for potential growth or improvement. The data reveals that Frontier Farms might be focusing heavily on Oregon, yet the declining trend in rankings and sales indicates a need for strategic adjustments. While the brand's current focus remains on the Flower category in Oregon, exploring opportunities in other states or diversifying their product offerings could be beneficial for future growth.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Frontier Farms has experienced a notable decline in rank from August to November 2024, dropping from 13th to 24th place. This downward trend in rank is mirrored by a decrease in sales over the same period. Notably, Cultivated Industries has shown a significant upward trajectory, climbing from 69th to 26th place, with sales consistently increasing. Similarly, Gnome Grown Organics has improved its rank to 23rd in November, despite a dip in October. Meanwhile, Juicy Farms made a remarkable leap into the top 25 by November, having not been in the top 20 in August. Midnight Fruit Company has maintained a relatively stable position, ranking 22nd in November. These shifts highlight a dynamic market where Frontier Farms faces increasing competition from brands that are rapidly gaining traction, suggesting a need for strategic adjustments to regain its competitive edge.
Notable Products
In November 2024, Frontier Farms' top-performing product was Donny Burger (Bulk) in the Flower category, maintaining its number one rank from the previous two months with a notable sales figure of 3192 units. Papaya Cake (1g) emerged as the second-best product, making its debut in the rankings. Grape Pie Bittys (Bulk) followed closely in third place, also appearing for the first time. Donny Burger (1g) and Sour Diesel Nuglets (Bulk) rounded out the top five, both entering the rankings this month. Overall, Donny Burger (Bulk) has shown consistent growth, while the other products have newly ascended in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
