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Jan-2025
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Overview
Market Insights Snapshot
Frontier Farms has shown a notable performance trajectory in the Oregon market, particularly within the Flower category. Over the four-month period from October 2024 to January 2025, the brand experienced fluctuations in their rankings, starting at 23rd place in October and dropping to 28th in both November and December. However, they rebounded to 21st place by January 2025. This improvement in ranking is significant, especially considering their sales increased from $222,321 in December to $305,758 in January. Such a recovery suggests a positive response to market dynamics or possibly strategic adjustments made by the brand.
Despite these ups and downs, the fact that Frontier Farms consistently remained within the top 30 in the Oregon Flower category across all months is a testament to their resilience and market presence. However, their absence from higher rankings might indicate challenges in expanding their influence or competing against stronger brands. The lack of top 30 rankings in other states or categories, if any, could highlight areas for potential growth or reveal competitive pressures in those markets. Understanding these movements can provide valuable insights into the brand's market strategies and competitive positioning, but further analysis would be needed to uncover more detailed drivers behind these trends.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Frontier Farms has experienced notable fluctuations in its ranking over recent months. As of January 2025, Frontier Farms climbed to the 21st position, a significant improvement from its 28th rank in November and December 2024. This upward trend suggests a positive shift in consumer preference or strategic adjustments by the brand. In contrast, Emerald Fields Cannabis saw a decline, dropping from 5th in November to 20th in January, indicating potential challenges in maintaining its earlier momentum. Similarly, PDX Organics and Cannabis Nation INC both experienced a downward trend, with PDX Organics falling from 10th in November to 23rd in January and Cannabis Nation INC dropping from 5th in December to 22nd in January. Meanwhile, Urban Canna maintained a relatively stable position, ranking 19th in January. These shifts highlight the dynamic nature of the market and suggest opportunities for Frontier Farms to capitalize on its recent gains by further enhancing its market strategies.
Notable Products
In January 2025, the top-performing product for Frontier Farms was GMO (Bulk) in the Flower category, achieving the number one rank with sales of 1567 units. Blue Dream (Bulk) also showed a strong performance, moving up to the second position from third in December 2024, with sales reaching 1512 units. Jack Herer (1g) entered the top rankings at third place with notable sales of 1244 units. Green Crack (Bulk) secured the fourth position, while Donny Burger (Bulk), which had previously held the top spot in October and November 2024, fell to fifth place in January 2025. This shift indicates a dynamic change in consumer preferences towards GMO (Bulk) and Blue Dream (Bulk) over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
