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Oct-2024
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Overview
Market Insights Snapshot
Frontier Farms has shown a dynamic performance in the Oregon market, particularly in the Flower category. In July 2024, the brand was ranked 22nd, which improved to 14th place in August. This upward trend was supported by a notable increase in sales during the same period. However, the following months saw a decline, with rankings dropping to 19th in September and further to 26th in October. This fluctuation indicates a competitive market environment and suggests that while Frontier Farms has the potential to climb the ranks, maintaining a consistent position remains challenging.
It's important to note that Frontier Farms did not appear in the top 30 brands in any other state or category during these months. This absence highlights the brand's strong focus or perhaps dependence on the Oregon Flower market. While this strategy may allow them to consolidate resources and expertise, it also poses a risk if market conditions in Oregon change unfavorably. The brand's fluctuating rank within Oregon suggests that while they can achieve notable success, sustaining and expanding this success might require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Frontier Farms experienced fluctuations in its market position, with its rank shifting from 22nd in July 2024 to 26th by October 2024. Despite a peak at 14th place in August, Frontier Farms saw a decline in sales by October, which may have impacted its ranking. Notably, Tao Gardens demonstrated a significant improvement, climbing from 36th in July to 24th in October, surpassing Frontier Farms in the process. Similarly, Excolo showed a remarkable rise from 82nd in July to 25th by October, indicating a strong upward trend. Meanwhile, TH3 Farms and Bald Peak also showed competitive movements, with Bald Peak closing in on Frontier Farms by October. These shifts suggest that Frontier Farms faces increasing competition from brands that are rapidly gaining traction in the market, highlighting the need for strategic adjustments to maintain and improve its market position.
Notable Products
In October 2024, Frontier Farms' top-performing product was Donny Burger (Bulk) in the Flower category, maintaining its rank from September as the number one product with sales of 3026 units. Blue Dream (Bulk) emerged as the second-best seller in the Flower category, marking its debut in the rankings. Green Crack Pre-Roll (0.5g) in the Pre-Roll category secured the third position, also appearing for the first time. Truffle Cake (3.5g) and Grape Pie (Bulk) followed in fourth and fifth positions, respectively, both making their initial entry into the top rankings. Notably, Donny Burger (Bulk) regained its top spot after slipping to third in August, highlighting its consistent demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
