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Apr-2025
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown varied performance across different categories and provinces in early 2025. In Alberta, their Pre-Roll category has seen a gradual improvement from a ranking of 38 in March to 33 in April, indicating a positive trend despite not being in the top 30. Conversely, their Vapor Pens maintained a stable presence with a slight dip in March but recovered to a rank of 24 by April. In British Columbia, Fuego Cannabis has consistently performed well in the Vapor Pens category, maintaining a top 5 position throughout the first four months of the year, reflecting strong consumer demand and brand loyalty in this segment.
In Ontario, Fuego's Flower category has experienced a decline, with rankings falling from 40 in January to 67 in April, suggesting challenges in this competitive market. However, their Pre-Roll category remains robust, consistently ranking around 12 to 14, showcasing a strong foothold. Meanwhile, in Saskatchewan, the Vapor Pens category has shown a positive trajectory, improving from a rank of 15 in January to 12 in April, indicating growing popularity. This varied performance across categories and provinces highlights both opportunities and challenges for Fuego Cannabis as they navigate the Canadian market landscape.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Fuego Cannabis (Canada) has experienced fluctuating ranks over the first four months of 2025, with its position shifting from 12th in January to 13th in April. This period has seen Fuego Cannabis (Canada) consistently trailing behind brands like MTL Cannabis and Pure Sunfarms, which have maintained higher ranks, indicating stronger market presence. Notably, MTL Cannabis has shown resilience with a rank as high as 8th in January, while Pure Sunfarms has consistently improved its sales, culminating in a solid 12th place by April. Meanwhile, Good Supply and PIFF have seen similar rank fluctuations, with PIFF briefly surpassing Fuego Cannabis (Canada) in March. These dynamics suggest that while Fuego Cannabis (Canada) remains a competitive player, there is a need for strategic efforts to enhance its market position and close the gap with leading competitors.
Notable Products
In April 2025, Sunny Daze Pre-Roll 2-Pack (2g) maintained its top position as the best-selling product for Fuego Cannabis (Canada), with impressive sales reaching 31,901 units. Night Rider Pre-Roll 2-Pack (2g) also held steady in the second spot, reflecting consistent consumer preference. Notably, Night Rider Pre-Roll (1g) climbed to third place, marking an improvement from its previous fourth position in March. Sunny Daze Pre-Roll (1g) experienced a slight drop, moving from third to fourth place. Purple Rocket OG Distillate Cartridge (1g) remained stable at fifth place, indicating steady demand within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
