.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fuego Cannabis (Canada) concentrated 55.93% of sales in Pre-Roll during May 2026 while Vapor Pens held 43.72%, a mix that tilted slightly away from Pre-Roll as its month-over-month declined 4.99% and year-over-year fell 18.73%, versus Vapor Pens rising 20.85% MoM despite a 8.86% YoY drop. Flower shrank to 0.34% share with a 16.34% MoM decline and a 94.47% YoY contraction, effectively exiting the mix, while the average price across the brand moved 10.44% lower YoY. With a Pre-Roll category rank of 12 in Ontario and Vapor Pens accelerating MoM at higher average prices (29.93 vs. 8.92 in Pre-Roll), the pattern implies a defensive shift toward value in Pre-Roll and a tactical push to recapture volume in Vapor Pens as the brand manages a -18.71% YoY sales decline.
The pivot toward Vapor Pens’ 20.85% MoM growth alongside Pre-Roll’s 4.99% MoM retreat and a 10.44% YoY price decrease suggests price elasticity is binding in value-led Pre-Roll while premium-adjacent Vapor Pen SKUs can still scale without discounting as heavily. Maintaining a 55.93% Pre-Roll share while holding a rank of 12 in Ontario indicates reliance on scale rather than trading up, and the 94.47% YoY collapse in Flower to 0.34% share implies portfolio pruning to protect velocity in the two core categories; together, these shifts imply the brand’s positioning is anchored in value Pre-Rolls with selective growth bets in higher-ticket Vapor Pens to stabilize mix and margin.
Competitive Landscape
Fuego Cannabis (Canada) sits at rank #12 in ON Pre-Roll in May 2026, improving 2 positions from #14 year over year, but slipping 2 spots from #10 three months ago; the brand’s prior peak was #6 in August 2024, indicating a mid-pack stabilization rather than a return to peak. In contrast, Back Forty / Back 40 Cannabis climbed from #3 to #1 with a 66.8% YoY sales increase while General Admission fell from #1 to #2 amid a 13.6% YoY decline, and Thumbs Up Brand rose from #7 to #4 alongside a 40.6% YoY lift, signaling that leadership churn is favoring brands with accelerating velocity as others contract by double digits. The pattern implies that Fuego Cannabis (Canada)’s modest rank gain YoY but quarter-to-date slippage suggests competitive pressure from faster risers will cap near-term upside unless share gains accelerate.
Notable Products
Dream Weaver Pre-Roll 2-Pack (2g) posted the steepest movement in May 2026 with a -46.1% month-over-month drop, slipping to rank 10, while Sunny Daze Pre-Roll 2-Pack (2g) rose 9.4% to hold rank 1; this split suggests demand is consolidating into lead SKUs rather than lifting the whole line. Night Rider Pre-Roll (1g) fell -17.4% at rank 3 as Night Rider Pre-Roll 2-Pack (2g) gained 13.1% at rank 2, indicating format preference is tilting toward multi-packs even as single grams retreat. With seven of the top ten in Pre-Roll and Rainbow GLTO Liquid Diamond Diamonds Cartridge (1g) up 16.7% at rank 7, Vapor Pens are emerging as a secondary growth lane beside dominant Pre-Roll volume, pointing to a portfolio pivot that leans on value multi-packs while nurturing higher-velocity cartridges.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
