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Aug-2025
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown varied performance across different categories and regions. In Alberta, the brand's position in the Pre-Roll category has seen a decline, moving from 25th in May 2025 to 47th by August 2025. This downward trend suggests challenges in maintaining its market share in this category. Similarly, their Vapor Pens in Alberta were ranked 25th in May but fell out of the top 30 by July, indicating a significant drop in popularity or sales. In contrast, Fuego Cannabis has maintained a strong and consistent presence in the Vapor Pens category in British Columbia, holding steady at 6th place from May through August 2025, suggesting a loyal customer base or effective market strategy in this region.
In Ontario, Fuego Cannabis exhibits a mixed performance across categories. The brand has shown remarkable improvement in the Pre-Roll category, climbing from 12th place in May 2025 to 8th by August. This upward movement reflects a positive reception or possibly successful marketing efforts in this category. Meanwhile, their Vapor Pens experienced fluctuations, dropping to 23rd in June but rebounding to 15th by August. In Saskatchewan, Fuego Cannabis entered the Vapor Pens category by August with an 18th place ranking, indicating a new or growing presence. However, their Pre-Roll category performance remained stable at 6th place from June onwards, suggesting a steady demand or effective distribution strategy in this province.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Fuego Cannabis (Canada) has demonstrated notable resilience and growth, particularly in the summer months of 2025. Starting from a rank of 12th in May, Fuego Cannabis (Canada) experienced a slight dip to 13th in June but rebounded impressively to secure the 8th position by August. This upward trajectory in rank is mirrored by a significant increase in sales, suggesting an effective market strategy and growing consumer preference. In contrast, Good Supply also saw a positive trend, climbing from 13th to 7th place, with sales consistently rising over the same period. Meanwhile, Thumbs Up Brand and Carmel maintained stable positions, with Thumbs Up Brand holding steady at 10th in August and Carmel consistently at 9th. Notably, Dime Bag (Canada) maintained a strong 6th place throughout, indicating a robust market presence. Fuego Cannabis (Canada)'s rise in rank and sales amidst these competitors highlights its potential for further market penetration and consumer loyalty in Ontario's pre-roll sector.
Notable Products
In August 2025, Fuego Cannabis (Canada) saw its Sunny Daze Pre-Roll 2-Pack (2g) maintain the top position in sales, with an impressive figure of 65,922 units sold. The Night Rider Pre-Roll 2-Pack (2g) continued to hold the second spot, reflecting consistent performance over the past months. Sunny Daze Pre-Roll (1g) remained steady at third place, showing a gradual sales increase since May. The Night Rider Pre-Roll (1g) kept its fourth position, while the newly introduced Galactic Fire Pre-Roll 2-Pack (2g) entered the rankings at fifth place. This stable ranking pattern highlights a robust demand for Fuego Cannabis's pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
