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Dec-2025
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Overview
Market Insights Snapshot
Fuego Cannabis has shown varied performance across different categories and provinces in Canada. In Alberta, the brand's Pre-Roll category has struggled to maintain a strong presence, consistently ranking outside the top 30, with rankings of 56th in September and slipping further to 70th by December 2025. This indicates a challenging market environment for Fuego's Pre-Roll products in Alberta, potentially due to increased competition or shifting consumer preferences. In contrast, the brand has performed significantly better in the Vapor Pens category in British Columbia, maintaining a relatively strong position with rankings fluctuating between 8th and 17th over the same period. This suggests a more favorable reception for their Vapor Pens in this province, despite some fluctuations.
In Ontario, Fuego Cannabis has demonstrated a robust performance in the Pre-Roll category, consistently ranking in the top 10, with minor fluctuations between 7th and 8th place from September to December 2025. This stable positioning highlights the brand's strong foothold in Ontario's Pre-Roll market. Additionally, Fuego's Vapor Pens have shown an upward trend in Ontario, improving from 21st in September to 15th by December, indicating growing consumer interest and acceptance. However, the Flower category has not seen the same success, with Fuego failing to rank in the top 30 in November and December, suggesting potential areas for improvement. In Saskatchewan, Fuego's Pre-Roll and Vapor Pens categories have performed well, with both consistently ranking within the top 10, showcasing a strong market presence and consumer demand in this province.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Fuego Cannabis (Canada) has experienced notable fluctuations in its ranking, moving from 8th place in September 2025 to 7th in October and November, before slipping back to 8th in December. This shift highlights a competitive tussle with brands like Thumbs Up Brand, which improved its position from 9th in September to 7th by December, and Good Supply, which consistently maintained a strong 6th place from October through December. Despite Fuego's dip in December, its sales trajectory shows resilience, although it trails behind Good Supply's upward sales trend. Meanwhile, PIFF and Carmel have seen more significant declines in their rankings, suggesting potential opportunities for Fuego to capitalize on shifting market dynamics and consumer preferences.
Notable Products
In December 2025, Sunny Daze Pre-Roll 2-Pack (2g) maintained its top position as the best-selling product for Fuego Cannabis (Canada), achieving sales of 44,773 units. Night Rider Pre-Roll 2-Pack (2g) climbed back to the second spot, reversing its dip to third place in November. The Night Rider Pre-Roll (1g) slipped to third place after briefly holding the second rank in November. Sunny Daze Pre-Roll (1g) and Galactic Fire Pre-Roll 2-Pack (2g) continued to hold their positions at fourth and fifth, respectively, consistent with their rankings from previous months. Overall, the rankings for December show stability with only slight shifts in the top three positions compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
