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Jan-2025
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown notable performance variations across different categories and provinces. In Alberta, the brand has made significant strides in the Pre-Roll category, climbing from not being in the top 30 to securing the 23rd position by January 2025. This upward movement indicates a growing consumer preference for their pre-rolls in this region. However, in the Vapor Pens category, Fuego's ranking fluctuated, peaking at 16th in December 2024 before dropping back to 23rd in January 2025. This volatility suggests a competitive landscape in the vapor pen market within Alberta. Meanwhile, in British Columbia, Fuego has maintained a consistent 4th place ranking in the Vapor Pens category, highlighting their strong foothold and brand loyalty in this segment.
In Ontario, Fuego Cannabis faced challenges in the Flower category, slipping from 33rd in October 2024 to 39th by January 2025, which might suggest increased competition or shifting consumer preferences. On the other hand, their Pre-Roll category performance remained robust, consistently ranking within the top 12, although there was a slight decline from 7th to 12th over the observed period. The Vapor Pens category in Ontario also saw Fuego's rank slightly decline from 12th to 15th, which could indicate a need for strategic adjustments to regain market share. Interestingly, in Saskatchewan, Fuego entered the top 30 in Vapor Pens by November 2024, reaching the 11th position by December, suggesting a positive reception and potential for growth in this market.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll market, Fuego Cannabis (Canada) has experienced notable fluctuations in its ranking over recent months. Starting strong in October 2024 with a rank of 7th, Fuego Cannabis (Canada) maintained this position through November before dropping to 12th in December and January. This decline in rank is paralleled by a decrease in sales, indicating potential challenges in maintaining market share. In comparison, Carmel consistently held the 8th position until January 2025, when it also dropped to 13th, suggesting a similar trend of declining sales across the board. Meanwhile, Pure Sunfarms showed stability, maintaining a consistent 10th position from December through January, which could imply a steadier customer base or effective sales strategies. As Fuego Cannabis (Canada) navigates this competitive environment, understanding the strategies of stable brands like Pure Sunfarms could provide insights for regaining its earlier momentum.
Notable Products
In January 2025, the top-performing product for Fuego Cannabis (Canada) was the Sunny Daze Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking with sales of 32,399 units. The Night Rider Pre-Roll 2-Pack (2g) also held steady in second place, though its sales continued a downward trend from previous months. Purple Rocket OG Distillate Cartridge (1g) remained in third place, despite a notable drop in sales compared to December 2024. The Sunny Daze Pre-Roll (1g) rose to fourth place, marking its first appearance in the rankings since November 2024. Meanwhile, the Night Rider Pre-Roll (1g) slipped from fourth to fifth place, continuing its decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
