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Dec-2024
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown a dynamic performance across various Canadian provinces, particularly in the Pre-Roll and Vapor Pens categories. In Alberta, the brand has made a remarkable leap in the Pre-Roll category, moving from outside the top 30 in previous months to an impressive 22nd place by December 2024. This upward trend is mirrored in the Vapor Pens category where Fuego Cannabis has maintained a consistent presence, reclaiming its 16th position in December after a dip in November. Such improvements suggest a growing consumer preference for their products in Alberta, potentially driven by increased visibility or product innovation.
In Ontario, Fuego Cannabis has maintained a steady presence in the Pre-Roll category, ranking in the top 10 throughout the months, though slipping slightly to 10th place by December 2024. However, the Flower category presents a different story, with a gradual decline in rankings, indicating potential challenges or heightened competition in this segment. Meanwhile, in the Vapor Pens category, Fuego Cannabis has shown resilience, maintaining a strong position despite a slight drop in rankings towards the end of the year. Notably, in British Columbia, the brand has consistently ranked in the top 5 for Vapor Pens, highlighting a strong market foothold in this province.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, Fuego Cannabis (Canada) has experienced notable fluctuations in its market position from September to December 2024. Starting at rank 6 in September, Fuego Cannabis (Canada) saw a decline to rank 10 by December, indicating a need to address competitive pressures. Brands like Good Supply and Pure Sunfarms have maintained relatively stable positions, with Good Supply dropping slightly from rank 10 to 11 and Pure Sunfarms improving from rank 10 to 9. Meanwhile, Thumbs Up Brand showed a strong upward trend, moving from rank 19 in September to 12 by December, suggesting a significant increase in consumer preference. Additionally, PIFF improved its rank from 12 to 8, surpassing Fuego Cannabis (Canada) by December. These shifts highlight the dynamic nature of the market and the importance for Fuego Cannabis (Canada) to innovate and adapt to regain its competitive edge.
Notable Products
In December 2024, the top-performing product for Fuego Cannabis (Canada) was Sunny Daze Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank for four consecutive months with sales of 31,589 units. Night Rider Pre-Roll 2-Pack (2g) also held steady in the second position across the same period, indicating consistent consumer demand. Purple Rocket OG Distillate Cartridge (1g) improved its ranking slightly, moving up from fourth in November to third in December, showing a positive trend in the Vapor Pens category. Night Rider Pre-Roll (1g) remained in fourth place, despite a dip in sales compared to November. Notably, Cherry Blossom OG Distillate Cartridge (1g) entered the rankings in December at fifth place, highlighting its emergence as a competitive product in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
