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Oct-2024
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown varied performance across different categories and provinces. In Alberta, the brand's Pre-Roll category experienced a notable fluctuation in rankings, moving from 63rd in July 2024 to 44th by October 2024. This progression, however, still keeps it outside the top 30, indicating room for improvement. On the other hand, their Vapor Pens category in Alberta has seen a more stable and upward trend, improving its position from 21st in July to 18th by October, suggesting a growing consumer preference for their products in this segment.
In Ontario, Fuego Cannabis (Canada) has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 10, although there was a slight dip from 6th to 7th place from August to October 2024. Meanwhile, their Vapor Pens have shown consistency in performance, holding a steady position around the 11th and 12th ranks over the months. Interestingly, the brand made a significant entry into the Saskatchewan market for Vapor Pens, debuting at 11th place in October, which could indicate a promising new market for the brand. This mix of stability and new market ventures showcases Fuego Cannabis's strategic positioning across Canadian provinces.
Competitive Landscape
In the competitive landscape of the Ontario pre-roll category, Fuego Cannabis (Canada) has experienced fluctuations in its market position over the past few months, reflecting a dynamic competitive environment. As of October 2024, Fuego Cannabis (Canada) ranks 7th, showing a slight improvement from its 8th position in September, but still trailing behind brands like Shred, which consistently held a top 5 position, albeit dropping to 5th in October. Meanwhile, MTL Cannabis has shown a consistent upward trend, moving from 8th in August to 6th in October, indicating a strong competitive pressure on Fuego Cannabis (Canada). Despite these challenges, Fuego Cannabis (Canada) maintains a competitive edge over Good Supply, which has seen a decline in sales and rank, dropping to 9th in October. The market dynamics suggest that while Fuego Cannabis (Canada) faces stiff competition, particularly from brands like Carmel and MTL Cannabis, there remains potential for strategic growth and market share recovery.
Notable Products
In October 2024, Sunny Daze Pre-Roll 2-Pack (2g) maintained its position as the top-selling product for Fuego Cannabis (Canada), despite a decline in sales to 42,234 CAD. Night Rider Pre-Roll 2-Pack (2g) continued to hold the second spot, reflecting a consistent ranking since July 2024. The Night Rider Pre-Roll (1g) secured the third position, experiencing a sales increase compared to previous months. Purple Rocket OG Distillate Cartridge (1g) and Sunny Daze Pre-Roll (1g) ranked fourth and fifth, respectively, both having entered the top five for the first time in September 2024. This month’s rankings highlight a stable preference for pre-rolls, with vapor pens making a notable entry into the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
