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Oct-2026
Sales
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YoY Price Change
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In October 2026, Fuego Cannabis (Canada) derived 66.97% of sales from Pre-Roll, up month over month by 4.30% while down year over year by 53.00%, and held 32.84% in Vapor Pens with a 13.80% month-over-month decline and a 50.85% year-over-year contraction; Flower shrank to 0.19% share with a 45.97% month-over-month drop and a 98.00% year-over-year decline. The average price rose 13.92% year over year to $12.49 as Pre-Roll pricing sat at 9.68 and Vapor Pens at 30.31, indicating mix skew toward lower-priced units despite Vapor Pens’ premium. With Pre-Roll ranked 22 in Saskatchewan and brand sales down 54.26% year over year against a 65.66% two-year decline, the pattern implies a consolidation around Pre-Roll and retreat from Flower, with Vapor Pens volatility dragging overall volume despite a slight Pre-Roll month-over-month lift.
The mix shift concentrates the brand in a two-category posture where Pre-Roll’s 66.97% share and 4.30% month-over-month uptick must offset Vapor Pens’ 13.80% month-over-month pullback, while the 98.00% year-over-year collapse in Flower removes a diversification buffer. The 22 rank in Saskatchewan for Pre-Roll coupled with a 53.00% year-over-year decline in that category signals mid-pack visibility without insulation from broader contraction, and the 50.85% year-over-year fall in Vapor Pens amplifies exposure to price-sensitive downturns given the 30.31 average price. This alignment implies positioning as a Pre-Roll-led brand competing primarily on accessible price points and pack formats, with Vapor Pens serving as a secondary, higher-ticket but unstable contributor that increases revenue variance when category demand softens.
Competitive Landscape
Fuego Cannabis (Canada) sits at rank #27 in ON Pre-Roll for October 2026, down 20 positions from its #7 peak in December 2025 and 8 spots below its July 2026 rank of #19, while year over year it declined from #7 to #27. In contrast, Back Forty / Back 40 Cannabis moved from #2 to #1 as sales grew 75.6%, and Spinach climbed from #17 to #4 with a 152.4% sales increase, whereas General Admission slipped from #1 to #2 alongside a 28.3% sales decline. The pattern implies Fuego Cannabis (Canada) has transitioned from a top-10 position to a lower-tier rank while rivals with accelerating share gains occupy the upper ranks, indicating that regaining relevance will require reversing multi-quarter rank erosion against faster-rising competitors.
Notable Products
Fuego Cannabis (Canada) is anchored in Pre-Rolls, with 64.7% of October 2026 sales from Hybrid - Single Strain, while Vapor Pens account for 32.8% across cartridges and disposables. The lineup leans value versus similar products at an average 8.2% lower price, so most of its sales come from Pre-Rolls priced below peers.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
