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Nov-2024
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Overview
Market Insights Snapshot
Fuego Cannabis (Canada) has shown varied performance across different categories and provinces. In Alberta, the brand has seen a notable improvement in the Pre-Roll category, moving from 47th place in August to 37th by November, indicating a positive trend in consumer preference. However, their position in the Vapor Pens category has slightly declined from 19th in August to 23rd in November, which might suggest increased competition or shifting consumer interests. On the other hand, in British Columbia, Fuego Cannabis has consistently maintained a strong position in the Vapor Pens category, holding steady at 4th place from October to November, demonstrating their strong market presence in this segment.
In Ontario, Fuego Cannabis has maintained a consistent ranking in the Flower category, holding the 31st position from October through November, despite fluctuations in sales figures. Their performance in the Pre-Roll category has been more stable, maintaining the 7th position from September to November. This consistency suggests a loyal customer base in Ontario for pre-rolls. Interestingly, in Saskatchewan, Fuego Cannabis has emerged in the Vapor Pens category, ranking 11th in October and slightly dropping to 12th in November, which marks a noteworthy entry into the top 30 for the province. This could indicate potential for growth in the region, albeit with some competitive challenges.
Competitive Landscape
In the competitive landscape of the pre-roll category in Ontario, Fuego Cannabis (Canada) has maintained a consistent rank at 7th place from September to November 2024, despite facing strong competition. Notably, MTL Cannabis improved its position from 8th to 6th place between August and October, maintaining this rank into November, which indicates a potential threat to Fuego's market share. Meanwhile, Shred consistently held a higher rank at 4th or 5th place, suggesting a significant lead in sales performance. On the other hand, Carmel experienced a drop from 6th to 8th place, which could present an opportunity for Fuego to capitalize on any market share shifts. Despite these dynamics, Fuego's stable ranking amidst fluctuating sales figures highlights its resilience and potential for strategic growth in the competitive Ontario pre-roll market.
Notable Products
In November 2024, the top-performing product for Fuego Cannabis (Canada) was Sunny Daze Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place rank from previous months despite a gradual decline in sales to 36,093. Night Rider Pre-Roll 2-Pack (2g) also held steady at the second position, showing consistent performance throughout the months. The Night Rider Pre-Roll (1g) climbed back to rank three, indicating a positive trend in its sales trajectory. Purple Rocket OG Distillate Cartridge (1g) in the Vapor Pens category remained at the fourth position, showing a slight increase in sales. Sunny Daze Pre-Roll (1g) re-entered the rankings at fifth place, suggesting renewed interest in this product.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
