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Oct-2024
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Overview
Market Insights Snapshot
Galactic has shown a notable upward trajectory in the Massachusetts market, particularly within the Flower category. Starting from a rank of 35 in July 2024, Galactic has impressively climbed to 8th place by October 2024, indicating a significant boost in consumer preference and market penetration. This is further supported by the substantial increase in sales over the same period. Meanwhile, in the Vapor Pens category in Massachusetts, Galactic has maintained a steady presence, slightly improving from a rank of 23 to 20. This consistency suggests a stable customer base in this category, although the growth is not as pronounced as in Flower.
In Michigan, Galactic's performance in the Flower category has been robust, moving from 7th place in July to 4th by October 2024. This upward movement is mirrored in their sales figures, showcasing strong market demand. However, Galactic's position in the Edible category has been less favorable, with the brand not breaking into the top 30 rankings, indicating an area for potential improvement. In the Missouri market, Galactic has demonstrated strength in Vapor Pens, advancing from 7th to 5th place, reflecting a positive reception from consumers. This mixed performance across different states and categories highlights Galactic's varying market strategies and consumer appeal.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Galactic has demonstrated a notable upward trajectory in recent months. After starting at rank 7 in July 2024, Galactic experienced a temporary dip to rank 9 in August but quickly rebounded to rank 6 in September and achieved an impressive climb to rank 4 by October. This upward movement is significant, especially when considering the performance of competitors like Pro Gro, which consistently held a top 3 position but saw a decline in sales from September to October. Meanwhile, Society C maintained a strong presence, fluctuating between ranks 1 and 2, indicating a robust market position. Goodlyfe Farms experienced a slight drop from rank 4 to 5 in October, while Simply Herb showed consistent improvement, reaching rank 6 in October. Galactic's rise in rank is accompanied by a significant increase in sales, particularly from September to October, suggesting effective strategies in capturing market share amidst strong competition.
Notable Products
In October 2024, Strawberry Stardust Terp Distillate Cartridge (1g) emerged as the top-performing product for Galactic, maintaining its number one rank from the previous month with a sales figure of 25,322 units. Following closely, Blueberry Moon Terp Distillate Cartridge (1g) held the second position, consistent with its rank from September. Celestial Sherbert Terp Distillate Cartridge (1g) remained steady at third place, showing stability in its ranking across the months. Galaxy Grape Soda Distillate Cartridge (1g) entered the rankings at fourth place, showing a slight decline in sales compared to September. Moon Cheese Pre-Roll (1g) debuted at fifth place, marking its first appearance in the top five rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
