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Dec-2024
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Overview
Market Insights Snapshot
In Massachusetts, Galactic has shown a mixed performance across categories. The brand's Flower category experienced fluctuations, peaking at 10th place in October 2024 but dropping back to 17th by December 2024. Despite this, the Flower category remains a strong contributor to overall sales, albeit with a decline from October to December. In the Vapor Pens category, Galactic has maintained a relatively stable presence, hovering around the 20th rank, which is a positive sign of consistency, especially with a notable sales increase in December. This suggests that while some categories see variability, others maintain a steady performance, hinting at potential areas for strategic focus.
In Michigan, Galactic has demonstrated a strong foothold, particularly in the Flower and Vapor Pens categories. The Flower category has seen impressive rankings, reaching as high as 4th place in November 2024 before a slight drop to 8th in December. The Vapor Pens category has consistently ranked in the top 10, indicating robust consumer demand and brand loyalty. On the other hand, the Edible category has not made it into the top 30, which could be a potential area for growth or reevaluation. Meanwhile, in Missouri, Galactic's Vapor Pens have shown resilience, maintaining a top 6 position consistently, reflecting a strong market presence in this category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Galactic has demonstrated notable fluctuations in its ranking and sales performance from September to December 2024. Starting at rank 6 in September, Galactic climbed to 5th in October and further to 4th in November, before dropping to 8th in December. This decline in December could be attributed to the aggressive performance of competitors such as Pure Options, which maintained a strong presence, peaking at rank 6 in September and October, and High Supply / Supply, which showed a consistent upward trajectory from 13th in September to 6th by December. Despite Galactic's dip in December, its sales figures remained robust, indicating a strong market presence. The competition from Fluresh and Common Citizen also highlights the dynamic nature of the market, with these brands showing varied rankings but maintaining significant sales volumes. These insights suggest that while Galactic remains a key player, the competitive pressure is intensifying, necessitating strategic adjustments to regain and sustain higher rankings.
Notable Products
In December 2024, Galactic's top-performing product was the Strawberry Stardust Terp Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking consistently since September. It achieved impressive sales figures, reaching 26,689 units sold. The Blueberry Moon Terp Distillate Cartridge (1g) also held steady at the second rank throughout the last four months, with a notable increase in sales to 24,752 units in December. The Florida Sunshine Terp Cartridge (1g) emerged as a new contender, securing the third rank in December with significant sales, despite lacking rank data for prior months. Meanwhile, the Celestial Sherbert Terp Distillate Cartridge (1g) experienced a slight decline, moving from third place in September to fourth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
