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Jan-2025
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Overview
Market Insights Snapshot
Galactic's performance across different states and product categories presents a varied picture of its market presence. In Massachusetts, the brand's Flower category has seen a decline in rankings from 11th place in October 2024 to 23rd by January 2025, reflecting a downward trend in sales. This drop could be concerning as it indicates a potential loss of market share in this category within the state. Conversely, the Vapor Pens category in Massachusetts shows a more stable performance, maintaining a consistent ranking around the low 20s, with sales showing a slight upward trend from November 2024 to January 2025. This suggests a more resilient position for Galactic in the Vapor Pens market, possibly indicating a stronger consumer preference or competitive pricing strategy in this category.
In Michigan, Galactic's market dynamics differ significantly. The brand's Flower category, while initially strong with a 6th place ranking in October 2024, has slipped to 12th by January 2025, indicating a competitive challenge or changing consumer preferences. However, the Vapor Pens category has shown a positive trajectory, improving its ranking from 10th to 8th over the same period, with sales remaining robust. This upward movement in Vapor Pens could be attributed to successful marketing efforts or product innovation capturing consumer interest. Notably, the Pre-Roll category also displays consistent improvement, moving from 18th to 12th place, hinting at a strengthening presence in this segment. Meanwhile, in Missouri, Galactic maintains a strong position in the Vapor Pens category, consistently ranking 5th or 6th, suggesting a solid foothold in this market despite the competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Galactic has experienced notable fluctuations in its ranking and sales performance from October 2024 to January 2025. Galactic started strong in October 2024, holding the 6th position, but saw a decline to 11th by December 2024, and further to 12th in January 2025. This downward trend in rank coincides with a decrease in sales, particularly noticeable from November to December 2024. Meanwhile, competitors like Redemption and Goldkine have shown upward momentum. Redemption improved its rank from 19th in October to 11th in January, with a corresponding increase in sales, especially notable in January 2025. Similarly, Goldkine climbed from 24th to 14th during the same period, reflecting a consistent growth in sales. Play Cannabis, although experiencing a decline from 4th to 10th, still maintains a strong presence in the market. These shifts suggest that while Galactic remains a significant player, it faces increasing competition and may need strategic adjustments to regain its higher ranking and sales momentum.
Notable Products
In January 2025, Galactic's top-performing product was the Strawberry Stardust Terp Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank consistently from October 2024 with sales of 24,094 units. The Blueberry Moon Terp Distillate Cartridge (1g) also held steady in second place throughout the same period. The Florida Sunshine Terp Cartridge (1g) rose to third place, showing significant growth from its debut in December 2024. Celestial Sherbert Terp Cartridge (1g) remained in fourth place, recovering slightly in sales compared to previous months. New to the top five, the Martian Melon Terp Distillate Cartridge (1g) entered the rankings at fifth place in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
