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Jan-2025
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Overview
Market Insights Snapshot
Gas Station has shown a notable trajectory in the Michigan market, particularly within the concentrates category. Despite not being in the top 30 in October and November 2024, the brand made a significant leap to rank 27th in December 2024 and further improved to 25th by January 2025. This upward movement is reflected in their sales, which increased from $54,027 in October to $169,657 in January, indicating a growing consumer base and effective market penetration. However, in the vapor pens category, Gas Station did not make it into the top 30, highlighting a potential area for improvement or strategic focus.
In terms of category performance, Gas Station's absence from the top 30 in the vapor pens category in Michigan suggests that while they are gaining traction in concentrates, there may be challenges or competitive pressures affecting their presence in other segments. This disparity between categories could point to a need for targeted strategies or product innovation to enhance their standing in the vapor pens market. The brand's ability to climb the ranks in concentrates, however, demonstrates their potential for growth and adaptability in a competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Gas Station has shown a remarkable upward trajectory in its rankings, moving from a position outside the top 20 in October 2024 to a commendable 25th place by January 2025. This improvement is indicative of a significant increase in sales, particularly notable in December 2024 and January 2025. In contrast, Cloud Cover (C3) has experienced fluctuating rankings, maintaining a steady 24th position in the last two months, while Humblebee has shown consistent improvement, climbing to 23rd place by January 2025. Meanwhile, Uplyfted Cannabis Co. saw a decline to 26th place, highlighting the competitive pressures in this segment. Distro 10 has experienced a downward trend, falling to 27th place, which may present an opportunity for Gas Station to further capitalize on its recent momentum. These shifts underscore the dynamic nature of the market and suggest that Gas Station's strategies are effectively enhancing its competitive position.
Notable Products
In January 2025, the top-performing product for Gas Station was Pink Punch (Bulk) in the Flower category, which climbed to the number one rank with sales reaching 2390 units. Blackberry Punch Cured Sugar (1g) in the Concentrates category also saw a significant rise, moving from fifth place in December 2024 to second place in January 2025, with sales figures of 2161 units. Fruity Pebbles OG Cured Sugar (1g) entered the rankings for the first time at third place, while Cherry Sunset Cured Badder (1g) and Boofscotti X Gelatti Cured Sugar (1g) followed closely at fourth and fifth places, respectively. Notably, Pink Punch (Bulk) showed a consistent upward trend over the months, moving from third in November to second in December before securing the top spot. This reflects a strong performance across both the Flower and Concentrates categories for Gas Station at the start of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
