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Oct-2024
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Overview
Market Insights Snapshot
Gas Station's performance across different categories and states has shown some interesting movements over the past few months. In the Concentrates category in Michigan, the brand has struggled to maintain a consistent presence in the top 30 rankings. Starting at 38th in July 2024, they dropped to 53rd in August, slightly recovered to 42nd in September, but then fell again to 58th in October. This fluctuation indicates a volatile market presence, with October sales at just over $52,000, marking a significant decline from July's figures. Such a drop could suggest increased competition or shifting consumer preferences in the state.
In the Vapor Pens category, also in Michigan, Gas Station has had a similarly challenging time securing a spot in the top rankings. The brand was ranked 87th in July, missing from the top 30 in August, and then reappeared at 88th in September and improved slightly to 80th in October. Despite the absence in August, the October sales indicate a positive trend with an increase to approximately $63,884, which suggests a potential recovery or successful marketing efforts. The fluctuations in rankings and sales across these categories highlight the competitive nature of the cannabis market in Michigan and underscore the challenges brands face in maintaining a strong market position.
Competitive Landscape
In the competitive landscape of Vapor Pens in Michigan, Gas Station has demonstrated a fluctuating presence in the market rankings over the past few months. Notably, Gas Station was ranked 87th in July 2024, experienced a drop in visibility in August, and then climbed back to 88th in September, ultimately achieving a rank of 80th by October. This upward trend is indicative of a recovery in market position, potentially driven by strategic adjustments or increased consumer interest. In contrast, competitors like FLIGHT FARMS have maintained a relatively stable position, ranking consistently in the low 80s, while Doobies re-entered the top 100 in September and improved significantly by October. Meanwhile, NOBO showed a decline, disappearing from the top ranks in August and only reappearing at 81st in October. These shifts highlight the dynamic nature of the Vapor Pens market in Michigan, where Gas Station's recent improvements in rank suggest a positive trajectory amidst a competitive field.
Notable Products
In October 2024, the top-performing product from Gas Station was Gelato Beltz Live Resin Disposable (1g) in the Vapor Pens category, achieving the highest sales rank. This product had a notable sales figure of 913 units. Following closely was Runtz Pop Live Resin Disposable (1g), also in the Vapor Pens category, which secured the second rank. Snicklefritz Cured Badder (1g) in the Concentrates category maintained its third position from September to October. Meanwhile, Candy Runtz Cured Sugars & Sauce (1g) and Stardawg Cured Badder (1g), both in the Concentrates category, held the fourth and fifth ranks respectively, showcasing strong performance in their category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
