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Nov-2024
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Overview
Market Insights Snapshot
Gas Station's performance in the Michigan cannabis market has seen some significant fluctuations across different categories in recent months. In the Concentrates category, the brand has experienced a downward trend, starting from a rank of 38 in September 2024 and dropping to 73 by November 2024. This decline is mirrored by a decrease in sales figures, which have more than halved from September to November. Such a noticeable drop in ranking and sales might suggest increased competition or changing consumer preferences within the Concentrates category in Michigan.
Conversely, in the Vapor Pens category, Gas Station has shown some positive momentum. Although the brand was not ranked in the top 30 in August 2024, it managed to enter the rankings by September, achieving a rank of 94, and improved further to 81 by October. This upward movement in the Vapor Pens category could indicate a growing acceptance or preference for Gas Station's products among consumers in Michigan. However, it remains crucial for Gas Station to maintain this momentum to secure a more stable position in the competitive cannabis market landscape.
Competitive Landscape
In the Michigan concentrates market, Gas Station has experienced notable fluctuations in its ranking and sales over the past few months. Starting strong in August 2024 with a rank of 45, Gas Station climbed to 38 in September, marking a peak in its performance. However, the brand faced a downturn in October and November, dropping to 55 and then to 73, respectively. This decline coincided with a significant reduction in sales from September to November. Meanwhile, competitors like Made By A Farmer showed a contrasting trend, improving their rank from 80 in September to 54 in October, before stabilizing at 64 in November. Similarly, Candela improved its position from 85 in October to 76 in November. These shifts suggest that while Gas Station initially held a competitive edge, its recent performance indicates a need for strategic adjustments to regain its standing amidst rising competitors.
Notable Products
In November 2024, the top-performing product from Gas Station was Zangria (Bulk) in the Flower category, securing the number one spot with impressive sales figures of 3119 units. Apple Mint Distillate Cartridge (1g) in the Vapor Pens category rose to the second position, showing a significant increase from its previous fourth position in August 2024, with sales reaching 1466 units. Pink Punch (Bulk), also in the Flower category, debuted strongly at the third position. Tropical Punch X Soap Live Badder (1g) and Pink Rozay Live Badder (1g), both in the Concentrates category, held the fourth and fifth positions respectively, marking their entry into the top rankings. Overall, the November rankings reflect a notable shift with new entries and upward movements in product performance compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
