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Dec-2024
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Overview
Market Insights Snapshot
Glass House Farms (CA) has demonstrated a consistent performance in the California market, particularly within the Flower category. The brand improved its ranking from 16th in September 2024 to 13th in October, maintaining a stable position at 14th through November and December. This steady rank, coupled with a notable increase in sales from $1,529,269 in September to $1,753,726 in December, indicates a strong and growing presence in the Flower category. However, the absence of rankings in other states or provinces suggests that Glass House Farms (CA) might be focusing its efforts primarily within California, or it has yet to break into the top 30 in those markets, which could be seen as a potential area for growth or concern depending on their strategic goals.
In the Pre-Roll category, Glass House Farms (CA) has shown a positive trajectory in California, moving from a 62nd rank in September to 42nd by December. This upward movement is accompanied by a substantial increase in sales, reflecting a growing consumer interest and potential for further market penetration. Despite not being in the top 30 brands in this category, the consistent improvement in rankings over the months is a promising sign of the brand's potential to climb higher. The lack of presence in the top 30 for other states or provinces could indicate an opportunity for expansion or a need to bolster marketing strategies outside of California to enhance brand visibility and capture a larger market share.
Competitive Landscape
In the competitive landscape of California's flower category, Glass House Farms (CA) has demonstrated a consistent performance, maintaining a rank within the top 20 brands from September to December 2024. Notably, Glass House Farms improved its position from 16th in September to 13th in October, although it stabilized at 14th in November and December. This steady ranking is indicative of its resilience amidst fluctuating market dynamics. Competitor Jungle Boys showed a more volatile trajectory, climbing from 17th in September to 12th in November, but then dropping to 16th in December. Meanwhile, Connected Cannabis Co. improved from 18th in September to 13th in November, slightly outperforming Glass House Farms in the latter months. Fig Farms also showcased a strong upward trend, moving from 14th in September to 12th in December, surpassing Glass House Farms. Despite these shifts, Glass House Farms' sales figures indicate a positive growth trend, suggesting robust consumer loyalty and a strong market presence. For brands like Eighth Brother, Inc., which experienced a decline from 10th in September to 15th in December, Glass House Farms' stable ranking highlights its competitive edge in maintaining consumer interest and market share.
Notable Products
In December 2024, the top-performing product for Glass House Farms (CA) was Super Silver Haze (3.5g) in the Flower category, climbing to the number one rank from third place in November, with a notable sales figure of $4,681. Lilac Diesel (3.5g) maintained its strong performance, holding steady at the second rank with consistent sales across the months. The Lilac Diesel (7g) saw a drop from the first rank in November to third in December, indicating a slight decline in its sales momentum. Donny Burger (3.5g) improved its position from fifth in November to fourth in December, showing a positive trend in sales. Meanwhile, Lilac Diesel Pre-Roll (1g) entered the top five for the first time, securing the fifth position with a solid debut sales figure.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
