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Jan-2025
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Overview
Market Insights Snapshot
Glass House Farms (CA) has shown a consistent upward trajectory in the Flower category within California. Over the four-month period from October 2024 to January 2025, the brand improved its ranking from 14th to 12th, indicating a steady increase in market presence. This positive movement is further supported by a notable increase in sales, with January 2025 figures reaching approximately $1.74 million. The brand's ability to climb the ranks in a competitive market highlights its growing influence and strong consumer demand in its home state.
In contrast, the Pre-Roll category presents a more fluctuating performance for Glass House Farms (CA) in California. Despite starting outside the top 30, the brand managed to enter the rankings at 59th in October 2024 and improved to 42nd by December 2024, although it slipped back to 46th in January 2025. This volatility suggests challenges in maintaining consistent growth in this category, even as sales figures initially increased before experiencing a slight decline in the new year. The brand's journey in the Pre-Roll segment reflects both opportunities and hurdles that may require strategic adjustments to solidify its market position.
Competitive Landscape
In the competitive landscape of the California flower category, Glass House Farms (CA) has shown a steady improvement in its ranking from October 2024 to January 2025, moving up from 14th to 12th place. This upward trajectory indicates a positive trend in market presence and consumer preference. In comparison, Fig Farms experienced fluctuations, peaking at 12th place in November and December 2024 but dropping to 13th in January 2025, suggesting a less consistent performance. Meanwhile, Pacific Stone and Alien Labs maintained higher ranks, though both showed signs of declining sales over the same period. Notably, Eighth Brother, Inc. experienced a significant drop to 18th place in November 2024 before recovering to 14th by January 2025, indicating volatility. These dynamics highlight Glass House Farms (CA)'s growing competitiveness and potential for further market share gains amidst fluctuating performances from its rivals.
Notable Products
In January 2025, Lilac Diesel (3.5g) emerged as the top-performing product for Glass House Farms (CA), reclaiming the number one rank after slipping to second place in the previous two months. Super Silver Haze (3.5g) moved up to second place, following its top position in December 2024, with notable sales of 4,392 units. Lilac Diesel (7g) maintained its third-place ranking from December 2024. Gorilla Glue #4 (3.5g) entered the top five for the first time, securing the fourth spot. Sugar Tarts (7g) also made a debut in the rankings, achieving fifth place in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
