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Nov-2024
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Overview
Market Insights Snapshot
Glass House Farms (CA) has shown a strong performance in the California market, particularly in the Flower category. Over the past few months, the brand has climbed from 16th place in August 2024 to 11th place by October, before settling at 12th in November. This upward trend is indicative of increased consumer demand and a solidifying market presence, as evidenced by a steady increase in sales from approximately $1.59 million in September to nearly $1.97 million in November. The brand's consistent presence in the top 30 highlights its competitive edge in this category, maintaining relevance and appeal among consumers.
In contrast, the Pre-Roll category has seen Glass House Farms (CA) making significant strides as well, though it started outside the top 30 earlier in the year. By November 2024, the brand improved its ranking to 46th place, suggesting a positive reception and growing market penetration in this segment. The sales figures for Pre-Rolls have shown a consistent upward trajectory, with a notable increase from September to November. While the brand is not yet in the top 30 for Pre-Rolls, the current trend indicates potential for further growth if the momentum continues. This performance across categories highlights Glass House Farms (CA)'s strategic positioning and adaptability in the dynamic cannabis market of California.
Competitive Landscape
In the competitive California flower market, Glass House Farms (CA) has shown a dynamic performance over the past few months. Starting from a rank of 16 in August 2024, it improved to 11 in October before slightly dropping to 12 in November. This fluctuation indicates a competitive environment where brands like Jungle Boys and CAM are also vying for top positions, with CAM consistently maintaining a higher rank. Despite the slight dip in November, Glass House Farms (CA) has demonstrated resilience with a steady increase in sales, suggesting a strong brand presence and customer loyalty. Meanwhile, Connected Cannabis Co. and Fig Farms have also been fluctuating in ranks, indicating a highly competitive landscape. The data suggests that while Glass House Farms (CA) is performing well, there is a need for strategic marketing efforts to climb higher in the rankings amidst fierce competition.
Notable Products
In November 2024, the top-performing product for Glass House Farms (CA) was Lilac Diesel (7g) in the Flower category, which rose to the number 1 rank from its previous standing at rank 4 in September 2024, achieving sales of 5,811 units. Lilac Diesel (3.5g) maintained a strong performance, holding the second position after being the top-ranked product in October 2024. Super Silver Haze (3.5g) made a notable entry into the rankings, securing the third spot with impressive sales figures. Meanwhile, Super Silver Haze (7g) climbed up to fourth place from its earlier fifth position in October. Donny Burger (3.5g) experienced a slight decline, moving from the second rank in October to the fifth rank in November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
