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Aug-2024
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Overview
Market Insights Snapshot
Glenn's has shown consistent performance in the Edible category in Ontario. Over the months from May 2024 to August 2024, Glenn's maintained a steady ranking around the 20th position, specifically fluctuating between 20th and 21st place. This stability indicates a solid foothold in the Ontario market for edibles, although there is room for improvement to break into the top 20 and beyond. Despite not seeing a significant upward movement, Glenn's managed to keep its position, which can be seen as a positive sign of brand loyalty and consistent consumer demand.
However, it is noteworthy that Glenn's did not appear in the top 30 brands in any other state or category during the same period. This absence highlights potential areas for growth and expansion. The brand's performance in Ontario could serve as a benchmark for strategies to implement in other markets. The sales figures, while stable, suggest that Glenn's might benefit from a more aggressive marketing or product innovation approach to climb higher in the rankings and to establish a presence in other states and categories.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Glenn's has shown a consistent yet modest performance, maintaining a rank around the 20th position from May to August 2024. Despite a slight dip in July, Glenn's rebounded to its 21st rank in August, indicating stability but limited upward momentum. In contrast, Edison Cannabis Co experienced a significant decline, dropping from 7th to 19th rank within the same period, which could present an opportunity for Glenn's to capture market share from a previously stronger competitor. Meanwhile, San Rafael '71 and Lord Jones have shown more stable yet slightly fluctuating ranks, with San Rafael '71 consistently outperforming Glenn's. The data suggests that while Glenn's has maintained its position, there is potential for growth by leveraging the declining performance of key competitors and focusing on strategies to enhance market penetration in Ontario's edible cannabis market.
Notable Products
In August 2024, the top-performing product for Glenn's was Cotton Candy Gummies (10mg), maintaining its first-place rank for four consecutive months with sales of 2495 units. Strawberry Watermelon Hash Rosin Gummies (10mg) continued to hold the second position consistently over the same period, with notable sales of 1861 units in August. Hybrid Full Spectrum Kief Gummies 2-Pack (10mg) climbed back to the third spot after a brief absence in June, showing an increase in sales to 868 units. Multi-Flavours Gummies 4-Pack (10mg) remained steady in the fourth position, recovering slightly in sales to 801 units. The CBD:CBG:CBN:THC Lights Out Gummies (60mg CBN, 30mg CBD, 30mg CBG, 10mg THC) maintained its fifth-place rank from July to August, indicating stable performance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
