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Sep-2024
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Overview
Market Insights Snapshot
Good Buds has shown varied performance across different categories and regions, with notable trends in both Alberta and British Columbia. In Alberta, the brand's Flower category demonstrated a consistent presence in the top 30, maintaining its rank from June to September 2024, with a slight dip in August but recovering by September. Despite not making it into the top 30 for Concentrates, the Flower category's stable performance suggests a strong consumer preference for Good Buds' offerings in this segment. Interestingly, the Pre-Roll category saw fluctuations, peaking in August but dropping again by September, indicating potential volatility or competition in this market segment.
In British Columbia, Good Buds experienced a positive trajectory in the Concentrates category, entering the top 30 in July and maintaining its position through September. This entry into the rankings highlights a growing acceptance and demand for their concentrates in the region. The Flower category, however, showed more variability, with rankings fluctuating significantly from June to September, suggesting potential challenges or shifts in consumer preferences. On the other hand, the Pre-Roll segment showed a commendable improvement, climbing from 28th in June to 23rd by September, pointing to a strengthening position in this category. These movements across categories and provinces indicate dynamic market conditions and evolving consumer tastes that Good Buds is navigating.
Competitive Landscape
In the Alberta flower category, Good Buds has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In June 2024, Good Buds was ranked 26th, improving to 21st in July, but then dropping back to 27th in both August and September. This suggests a challenge in maintaining a consistent upward trajectory despite a steady increase in sales from June to September. Competitors such as MTL Cannabis have shown more stability, ranking as high as 21st in August and only dropping to 26th in September, which could indicate a stronger market presence. Meanwhile, 3Saints made a notable leap from 33rd in June to 25th in September, potentially posing a threat to Good Buds' market share. Additionally, Craftport and Endgame showed varying ranks but managed to close the sales gap with Good Buds, highlighting the need for strategic marketing efforts to bolster Good Buds' competitive edge in Alberta's flower market.
Notable Products
In September 2024, the top-performing product from Good Buds was the Mango Cake Pre-Roll 2-Pack (1g), maintaining its number one position consistently over the past four months with sales of 7,157 units. The Pink Cake Pre-Roll 2-Pack (1g) climbed to the second position, showing a significant increase in sales from previous months. Gluerangatan (7g) rose to third place, improving from its fourth-place ranking in August. The Gluerangutan Pre-Roll 7-Pack (3.5g) experienced a drop in ranking from second to fourth place, indicating a decrease in sales momentum. Meanwhile, the BC Organic - Gluerangutan Pre-Roll (1g) remained steady at fifth place, showing a modest increase in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
