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Nov-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Good Buds has shown a notable decline in the Flower category, dropping from a rank of 28 in August to 41 by November. This downward trend is accompanied by a decrease in sales, reflecting a potential challenge in maintaining market share in this category. Conversely, their performance in the Pre-Roll category has been somewhat volatile, starting outside the top 30 in August and fluctuating between ranks 43 and 64 in the following months. Although there was a slight improvement in October, the brand still struggled to secure a consistent top 30 position, indicating room for growth and stability in this segment.
In British Columbia, Good Buds has demonstrated a more positive trajectory in the Concentrates category, improving from a rank of 28 in August to 21 by November. This upward movement suggests a strengthening presence in the market, likely driven by increasing sales momentum. However, in the Flower category, the brand has not maintained a consistent top 30 position, with ranks fluctuating significantly over the months. Meanwhile, in the Pre-Roll category, Good Buds has remained relatively stable, though it has not broken into the top 30, which could be a strategic area for targeting future growth.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Good Buds has experienced notable fluctuations in rank and sales over recent months. Starting in August 2024, Good Buds was ranked 34th, showing an improvement to 28th in September, before slipping to 33rd in October and further to 38th in November. This downward trend in ranking is mirrored by a decrease in sales from September to November. In contrast, SUPER TOAST, which started at 18th in August, experienced a decline to 32nd by November, yet still maintained higher sales figures than Good Buds throughout the period. Meanwhile, Nugz and Woody Nelson have shown upward trends, with Nugz climbing from 56th to 39th and Woody Nelson from 50th to 37th, both surpassing Good Buds in November. These shifts suggest that while Good Buds has faced challenges in maintaining its competitive edge, other brands are capitalizing on market opportunities, indicating a dynamic and competitive environment in the British Columbia Pre-Roll market.
Notable Products
In November 2024, the top-performing product from Good Buds was the Gluerangutan Pre-Roll 7-Pack (3.5g), maintaining its position from October as the number one ranked product with sales of 4731 units. The Mango Cake Pre-Roll 2-Pack (1g) held steady in second place, consistent with its ranking since September. The Pink Cake Pre-Roll 2-Pack (1g) saw a slight decline, moving from the top position in September to third place in November. Notably, the Gluerangutan Pre-Roll 2-Pack (1g) entered the rankings for the first time in November, securing the fourth spot. Cookie God (3.5g) was introduced to the rankings in November, coming in at fifth place, indicating a potential new trend in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
