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Jan-2025
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Overview
Market Insights Snapshot
Good Buds has shown varied performance across different categories and provinces, with notable movements in rankings. In Alberta, their presence in the Concentrates category has been inconsistent, as they did not appear in the top 30 rankings for October 2024 and January 2025. However, they managed to climb to the 35th position in December 2024. In the Flower category, Good Buds experienced a decline, dropping from 38th in October 2024 to 90th by January 2025, indicating challenges in maintaining a competitive edge. The Pre-Roll category saw a relatively stable performance, with rankings fluctuating slightly but remaining within the top 100. Despite these challenges, the brand's sales in Alberta reveal interesting trends worth deeper exploration.
In British Columbia, Good Buds has demonstrated a more consistent performance, especially in the Concentrates category, where they maintained a strong presence, ranking 20th in December 2024 before slipping to 27th by January 2025. The Flower category saw a downward trend in rankings, although they managed to recover slightly to 48th in January 2025 after hitting a low of 55th in December 2024. In the Pre-Roll category, Good Buds showed a promising upward trajectory, improving their rank from 51st in December 2024 to 46th in January 2025. These movements suggest a dynamic market presence in British Columbia, with potential opportunities for growth in certain categories.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Good Buds has experienced notable fluctuations in both rank and sales over the recent months. Starting in October 2024, Good Buds held a rank of 33, but by December 2024, it had slipped to 51, indicating a significant drop in its competitive standing. However, by January 2025, Good Buds managed to recover slightly to a rank of 46. This volatility in rank is mirrored by a downward trend in sales, from a high in October 2024 to a lower point in December 2024, before a modest recovery in January 2025. In contrast, Sheeesh! showed a positive trajectory, improving its rank from 52 in October 2024 to 41 by January 2025, alongside an upward trend in sales. Meanwhile, 7 Acres and Tantalus Labs have maintained relatively stable ranks, though they remain below Good Buds in terms of sales volume. The competitive dynamics suggest that while Good Buds faces challenges, particularly from rising brands like Sheeesh!, there is potential for recovery and growth if strategic adjustments are made.
Notable Products
In January 2025, the top-performing product for Good Buds was the Mango Cake Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its rank from October and November 2024, and reclaiming the top spot from December 2024 with sales of 6,753 units. The Gluerangutan Pre-Roll 7-Pack (3.5g) followed closely, consistently holding the second position since October 2024. The Cookie God (3.5g) in the Flower category showed a significant improvement, rising to third place from fifth in the previous months. Reserve - Mango Cake (7g) made a notable entry at fourth place, while BC Organic - Gluerangutan Pre-Roll (1g) debuted in the rankings at fifth. The shifts in rankings highlight the dynamic consumer preferences within the Good Buds product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
