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Oct-2024
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Overview
Market Insights Snapshot
Goodlyfe Farms has maintained a strong presence in the Michigan market, particularly in the Flower and Pre-Roll categories. In both categories, the brand held steady rankings, with Flower experiencing a slight dip from fourth to fifth place in October 2024. Despite this minor drop in ranking, the Flower sales remained robust, showcasing consistent consumer demand. Pre-Rolls, on the other hand, held a steady third-place ranking across the months from July to October 2024, indicating a stable market position and consumer preference for these products. This stability in the Pre-Roll category is noteworthy as it suggests a strong brand loyalty and effective market strategy in this segment.
In contrast, Goodlyfe Farms' performance in the Vapor Pens category in Michigan highlights a different trend. The brand did not rank in the top 30 in July 2024, and even though it entered the rankings at 42nd place in August, it slipped further to 48th by September, with no ranking available for October. This indicates a challenging market environment or potentially less competitive offerings in the Vapor Pens category. The absence of a top 30 ranking in October underscores the need for strategic adjustments to improve their standing and capture a larger share of this market segment.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Goodlyfe Farms has experienced a slight decline in its rank from July to October 2024, moving from 4th to 5th position. This shift is particularly notable given that brands like Galactic have improved their standing, climbing from 7th to 4th place over the same period. Meanwhile, Pro Gro has maintained a strong presence, consistently holding the 3rd position since August 2024. The upward trajectory of Ozone, which rose from 14th to 7th, and Simply Herb, which advanced from 9th to 6th, further intensifies the competition. Despite these changes, Goodlyfe Farms has shown resilience in sales, with a peak in September, although it faced a slight dip in October. This dynamic environment underscores the need for Goodlyfe Farms to strategize effectively to regain its competitive edge and capitalize on market opportunities.
Notable Products
In October 2024, Unicorn Piss Infused Pre-Roll (1g) emerged as the top-performing product for Goodlyfe Farms, climbing from third place in September to first place, with a notable sales figure of 99,302. Blueberry Banana Pancakes Infused Pre-Roll (1g) also saw significant success, advancing from fourth to second place with increased sales. Apple Fritter Infused Pre-Roll (1g) made its debut in the rankings, securing the third spot. Meanwhile, Blue Raspberry Infused Pre-Roll (1g) dropped to fourth place after previously holding the second position in August. Kush Cake (Bulk) experienced a decline, falling from second place in August to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
