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Nov-2024
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Overview
Market Insights Snapshot
Goodlyfe Farms has demonstrated varied performance across different product categories in Michigan. In the Flower category, the brand maintained a strong presence with a consistent ranking of 4th place from August to September 2024, only dropping to 5th in October before a significant fall to 58th in November. This indicates a notable decline in market position towards the end of the period. Conversely, in the Pre-Roll category, Goodlyfe Farms has shown stability, holding a solid 3rd place ranking for three out of the four months, with only a slight dip to 4th in September. This consistency suggests a robust foothold in the Pre-Roll market segment within the state.
In contrast, the brand's performance in the Concentrates and Vapor Pens categories has been less impressive. Goodlyfe Farms did not make it into the top 30 brands in Michigan for Concentrates from September onwards, after ranking 38th in August. Similarly, their presence in the Vapor Pens category was fleeting, with rankings of 42nd and 50th in August and September, respectively, before dropping out of the top 30 entirely. These trends highlight areas where Goodlyfe Farms may need to focus on strategic improvements to enhance their market presence and regain competitiveness in these categories.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, Goodlyfe Farms has demonstrated resilience and consistency in its market position. Throughout the months from August to November 2024, Goodlyfe Farms maintained a stable rank, oscillating between third and fourth place. This stability is commendable, especially when compared to competitors like Jeeter, which consistently held the top position, and Cali-Blaze, which remained firmly in second place. Despite fluctuations in sales figures, Goodlyfe Farms managed to reclaim its third position in October and November after a brief dip to fourth in September, indicating a robust market presence. Meanwhile, Dragonfly Cannabis and Distro 10 experienced more volatility, with Dragonfly dropping from third to fifth and Distro 10 climbing from sixth to fourth. This highlights Goodlyfe Farms' ability to maintain its competitive edge amidst shifting market dynamics, making it a noteworthy player in the Michigan Pre-Roll market.
Notable Products
In November 2024, Unicorn Piss Infused Pre-Roll (1g) maintained its top position in sales rankings for Goodlyfe Farms, with notable sales of 81,944. Blueberry Banana Pancakes Infused Pre-Roll (1g) held steady at the second spot, showing consistent performance over the past months. Blue Raspberry Infused Pre-Roll (1g) climbed to the third position, improving from its fifth rank in October. Sweet Peach Infused Pre-Roll (1g) emerged at fourth place, indicating a rise in popularity. Meanwhile, Apple Fritter Infused Pre-Roll (1g) dropped to fifth, despite being in the top three in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
