.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Goodlyfe Farms has shown varied performance across different product categories in Michigan. In the Concentrates category, the brand experienced a steady upward trajectory, moving from a rank of 34 in October 2024 to 28 by January 2025, suggesting a strengthening position in this segment. Meanwhile, in the Flower category, Goodlyfe Farms demonstrated a remarkable recovery, climbing from a low of 56 in November 2024 back to a strong position of 6 by January 2025. This indicates a significant rebound in consumer preference or strategic adjustments that paid off. However, the Vapor Pens category tells a different story, with the brand slipping from 36 in October to 57 by January, indicating potential challenges or increased competition in this space.
In the Pre-Roll category, Goodlyfe Farms maintained a consistent rank of 3 throughout the months from October 2024 to January 2025, showcasing steady consumer demand and a strong market presence. This consistency is a positive sign of brand loyalty or product quality that resonates well with consumers. However, it's worth noting that Goodlyfe Farms did not make it into the top 30 brands in the Vapor Pens category by January 2025, which could be seen as a setback or an area needing strategic focus. This varied performance across categories highlights the brand's strengths and areas for potential growth, providing insights into market dynamics and consumer preferences in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, Goodlyfe Farms consistently holds the third rank from October 2024 to January 2025, indicating a stable market position. Despite this stability, the brand faces stiff competition from top-ranked Jeeter, which maintains the number one spot with significantly higher sales figures, and Cali-Blaze, which consistently ranks second. While Goodlyfe Farms' sales figures show a slight fluctuation, they remain robust, suggesting a loyal customer base. However, the brand must strategize to close the gap with Cali-Blaze, whose sales are nearly double that of Goodlyfe Farms. Meanwhile, Dragonfly Cannabis and Glorious Cannabis Co. trail behind, with Glorious Cannabis Co. showing a positive trend by improving its rank from eighth to fifth over the same period. Goodlyfe Farms must remain vigilant and innovative to maintain its position and potentially ascend the ranks in this competitive market.
Notable Products
In January 2025, Unicorn Piss Infused Pre-Roll (1g) maintained its position as the top-selling product for Goodlyfe Farms, registering sales of 88,892 units. Blueberry Banana Pancakes Infused Pre-Roll (1g) held steady at the second rank, though its sales saw a decrease from December. Apple Fritter Infused Pre-Roll (1g) improved its rank slightly from fourth to third, showing a positive trend in its sales figures. Notably, 24K Gold Punch Infused Pre-Roll (1g) entered the rankings at fourth place, marking a significant entry into the top five. Birthday Cake Infused Pre-Roll (1g) debuted at the fifth position, rounding out the top products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
