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Oct-2024
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Overview
Market Insights Snapshot
In the edible category, goodnight has shown a steady presence in the Missouri market. Starting from a rank of 23 in July 2024, the brand saw a slight improvement in September, reaching the 19th position, before settling back to 21st in October. This indicates a relatively stable performance with a positive uptick towards the end of the quarter. Notably, their sales figures have demonstrated resilience, with a significant increase from August to October. Such movements suggest that the brand is maintaining a competitive edge in the edible category within the state, which could be attributed to either product innovation or effective market strategies.
In contrast, the vapor pen category presents a more volatile picture for goodnight in Missouri. The brand did not make it into the top 30 rankings for any of the months, indicating challenges in gaining a foothold in this competitive segment. Despite this, there was a noteworthy improvement in their ranking from 73 in September to 63 in October, coupled with a considerable increase in sales during the same period. This suggests potential growth opportunities if the brand can leverage the momentum and address the factors contributing to their lower rankings earlier in the quarter.
Competitive Landscape
In the Missouri edible market, goodnight has shown a relatively stable performance over the past few months, maintaining its rank within the top 25 brands. Notably, goodnight improved its rank from 23rd in July and August 2024 to 19th in September, before slightly dropping to 21st in October. This fluctuation indicates a competitive landscape where brands like DOSD Edibles and Missouri's Own Edibles have also been vying for higher positions, with DOSD Edibles experiencing a notable rise from 28th in August to 19th in October. Despite these shifts, goodnight's sales have remained relatively consistent, contrasting with the more volatile sales of competitors like Vivid (MO), which saw a significant decrease in September. This consistency in sales suggests that goodnight has a stable customer base, although the brand might need to strategize to climb higher in rank amidst the dynamic competition.
Notable Products
In October 2024, the top-performing product from goodnight was the CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN) in the Edible category, maintaining its consistent top rank from previous months with sales of 3123 units. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) held the second position, showing a slight increase in sales compared to the previous month. The CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN) climbed back to third place after dropping to fourth in September. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) remained stable in fourth place, experiencing a notable increase in sales figures. Overall, the rankings for goodnight products have shown minor fluctuations, with the top products maintaining their leading positions consistently over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
