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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, the brand goodnight has shown variable performance across different categories. In the Edible category, goodnight experienced some fluctuations in its ranking over the months from August to November 2024. It started at rank 24 in August, improved to 19 in September, slightly dipped to 21 in October, and then fell to 26 in November. This movement suggests a competitive landscape in the Edibles category, with goodnight managing to stay within the top 30 but facing challenges in maintaining a consistent upward trajectory. The sales figures indicate a peak in September, but by November, sales had declined to levels similar to August, which could be a signal for the brand to reassess its strategy in this category.
Conversely, in the Vapor Pens category, goodnight did not make it into the top 30 rankings at any point from August to November 2024, which highlights a significant area for improvement. Despite not being in the top 30, there was a positive trend in sales, with November sales showing an increase compared to August. This indicates potential growth opportunities in the Vapor Pens category for goodnight, suggesting that while they may not yet be a leading brand in this area, there is a foundation to build upon. The brand's ability to increase sales without breaking into the top 30 rankings suggests that targeted marketing or product adjustments could further enhance their market position in this category.
Competitive Landscape
In the Missouri edible cannabis market, goodnight has experienced notable fluctuations in its competitive positioning over recent months. In August 2024, goodnight was ranked 24th, improving to 19th in September before slipping to 21st in October and further down to 26th in November. This indicates a volatile performance, with a significant peak in sales during September and October, followed by a decline in November. Competitors like Vivid (MO) and CORE Cannabis have shown varying trends, with Vivid maintaining a relatively stable rank around the low 20s, while CORE Cannabis made a notable leap from 31st in August to 24th in November. Meanwhile, Cheeba Chews and Vibe Cannabis (MO) have been less consistent, with Vibe Cannabis entering the rankings only in October. These dynamics suggest that while goodnight has had strong sales months, maintaining a consistent rank remains challenging amidst a competitive and shifting market landscape.
Notable Products
In November 2024, the top-performing product for goodnight was the CBD/THC/CBN 1:1:1 Dreamberry Gummies 10-Pack (25mg CBD, 25mg THC, 25mg CBN), which climbed to the first position from its previous third place in October, with notable sales of 2256 units. The CBD/CBN/THC 1:1:1 Dreamberry Gummies 40-Pack (100mg CBD, 100mg THC, 100mg CBN) fell to the second position after consistently holding the top rank in the previous months. Maintaining its third position, the CBD/THC/CBN 1:1:1 Dreamberry Gummies 40-Pack (300mg CBD, 300mg THC, 300mg CBN, 0.3oz) showed a decrease in sales compared to October. The Good Night- CBD/THC/CBN 1:1:1 Sleep Full Spectrum Disposable (0.5g) held steady at fourth place across the analyzed months. The CBD/CBN/THC 1:1:1 Dreamberry Gummies 20-Pack (100mg CBD, 100mg THC, 100mg CBN) remained in fifth place, showing minimal sales activity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
