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Nov-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Gramz has demonstrated a consistent performance in the Topical category. The brand maintained a steady presence in the rankings, moving from the 6th position in August 2024 to the 5th position in both September and November, with a brief dip back to 6th in October. This upward trajectory in the rankings is indicative of a positive reception among consumers in Arizona, likely driven by a notable increase in sales from August to November. However, the absence of Gramz in the top 30 brands for other categories in Arizona suggests that their market strength is currently concentrated in the Topical segment.
While Gramz's performance in Arizona's Topical category is commendable, it is important to note the lack of presence in other state markets and categories. The brand did not appear in the top 30 rankings for any other state or product category during the same period, which could be viewed as a limitation in their market reach. This absence might indicate either a strategic focus on the Arizona market or potential challenges in expanding their footprint across other states and categories. Understanding the reasons behind this could provide valuable insights into the brand's overall strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Arizona, Gramz has shown a dynamic performance over the past few months, maintaining a steady position with some fluctuations in rank. As of November 2024, Gramz improved its rank to 5th from 6th in October, indicating a positive trajectory in market presence. This improvement comes amidst strong competition from brands like Tru Infusion, which consistently held a top 4 position, and Chronic Health, which maintained a solid 3rd place throughout the period. Notably, Gramz's sales in November saw a significant increase, surpassing its October figures, which suggests effective marketing strategies or product offerings that resonated well with consumers. Despite the competitive pressure from Müv / MUV, which also fluctuated between 5th and 6th positions, Gramz's ability to climb back to 5th place highlights its resilience and potential for further growth in the Arizona topical cannabis market.
Notable Products
In November 2024, the top-performing product from Gramz was the CBD/THC 1:1 Herbal Lotion (300mg CBD, 300mg THC) in the Topical category, maintaining its number one rank for four consecutive months with a notable sales figure of 581 units. The THC Herbal Lotion (300mg) also held steady at the second position in the Topical category, despite a slight drop in sales. The CBG/THC 1:2 G9 Aphrodisiac Libido Booster (50mg CBG, 100mg THC) saw a significant rise, climbing to third place in the Tincture & Sublingual category, up from fifth, with sales increasing markedly. Meanwhile, the CBG/THC 1:2 Essential Roll On Oil Cream (50mg CBG, 100mg THC) remained consistent in fourth place in the Topical category. Lastly, the CBG/THC 1:2 G9 Herbal Aphrodisiac Libido Booster (50mg CBG, 100mg THC) experienced a decline, moving down to fifth place in the Topical category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
