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Oct-2024
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Overview
Market Insights Snapshot
Gramz has demonstrated a consistent presence in the Arizona topical category, maintaining a strong foothold with a rank of 6th place from July to October 2024, with a brief improvement to 5th place in September. This indicates a stable performance in this particular market segment, although the fluctuation in rank suggests a competitive landscape. The sales figures for Gramz in Arizona highlight a notable peak in September, followed by a slight decline in October, reflecting potential seasonal demand or market dynamics.
Beyond Arizona, Gramz's absence from the top 30 rankings in other states or categories could be interpreted as either a strategic focus on specific markets or a challenge in expanding their brand presence. This lack of ranking in other areas may suggest opportunities for growth or highlight the competitive pressures Gramz faces outside of their stronghold in Arizona's topical category. Understanding the nuances of these market dynamics could provide valuable insights into the brand's strategic priorities and potential areas for expansion.
Competitive Landscape
In the competitive landscape of the Arizona topical cannabis market, Gramz has shown a fluctuating performance in recent months. While it managed to climb to the 5th position in September 2024, it slipped back to 6th in October. This indicates a competitive pressure from brands like Müv / MUV, which consistently held the 5th position, and Chronic Health, which maintained a strong presence in the top 4. Notably, Chronic Health's sales have been on a rising trend, which may have contributed to Gramz's challenges in improving its rank. Meanwhile, DermaFreeze was absent from the top 20 in September, suggesting a potential opportunity for Gramz to solidify its position. Overall, the data suggests that while Gramz has potential, it faces stiff competition from brands with more stable or increasing sales trajectories.
Notable Products
In October 2024, Gramz's top-performing product was the CBD/THC 1:1 Herbal Lotion (300mg CBD, 300mg THC) in the Topical category, maintaining its first-place rank consistently from July through October with a notable sales figure of 297 units. The THC Herbal Lotion (300mg) also held steady in second place throughout the same period, showing an increase in sales from 103 units in July to 144 units in October. The CBG/THC 1:2 Essential Roll On Oil Cream (50mg CBG, 100mg THC) improved its rank from fifth in July to third by September, where it remained in October. Meanwhile, the CBG/THC 1:2 G9 Herbal Aphrodisiac Libido Booster (50mg CBG, 100mg THC) consistently ranked fourth from August to October. The CBG/THC 1:2 G9 Aphrodisiac Libido Booster (50mg CBG, 100mg THC) in the Tincture & Sublingual category saw a decline, dropping from fourth place in July to fifth by October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
