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Dec-2024
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Overview
Market Insights Snapshot
Gramz has shown a consistent performance in the Topical category in Arizona, maintaining a stable position within the top 10 rankings. Notably, the brand held the 5th position in September, November, and December 2024, with a slight dip to 6th place in October. This slight fluctuation could be attributed to seasonal trends or competitive dynamics within the state. Despite the dip in rank during October, the overall sales figures indicate a positive trend, with November showing a significant increase in sales, suggesting a strong recovery and possibly successful marketing or product strategies during that period.
It's important to note that Gramz's presence in the Topical category in Arizona is robust, as they consistently appear in the top rankings each month. However, their absence from the top 30 in other states or categories might be a strategic focus or a potential area for growth. The consistent ranking in Arizona could indicate a strong brand loyalty or a particularly effective product line in the Topical category that resonates well with consumers in this market. Observing these trends could provide insights into how Gramz might expand or strengthen its position in other regions or categories.
Competitive Landscape
In the competitive landscape of the Arizona topical cannabis market, Gramz has experienced some fluctuations in its ranking over the last few months. As of December 2024, Gramz holds the 5th position, maintaining this rank consistently since November, after a brief dip to 6th place in October. This stability suggests a moderate recovery in sales momentum, especially when compared to its October performance. Notably, iLava, a leading competitor, has shown a slight decline, dropping from 1st to 3rd place by December, which could present an opportunity for Gramz to capture more market share. Meanwhile, Müv / MUV has remained steady at 6th place, indicating a consistent but non-threatening presence. Tru Infusion also presents a competitive challenge, holding the 4th rank since October. These dynamics highlight potential areas for Gramz to focus on, such as capitalizing on the slight instability of top competitors to improve its market position.
Notable Products
In December 2024, the top-performing product from Gramz was the CBD/THC 1:1 Herbal Lotion (300mg CBD, 300mg THC) in the Topical category, maintaining its first-place ranking consistently from September through December, with December sales of 383 units. The THC Herbal Lotion (300mg) also held its ground in second place throughout the same period, showing a steady increase in sales from October to December. The CBG/THC 1:2 G9 Aphrodisiac Libido Booster (50mg CBG, 100mg THC) in the Tincture & Sublingual category climbed to third place in November and maintained this position in December. The CBG/THC 1:2 Essential Roll On Oil Cream (50mg CBG, 100mg THC) consistently ranked fourth from September to December. Finally, the CBG/THC 1:2 G9 Herbal Aphrodisiac Libido Booster (50mg CBG, 100mg THC) remained in fifth place for both November and December, following a slight decline in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
