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Dec-2024
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Overview
Market Insights Snapshot
Grape God has shown notable performance fluctuations across different categories and states, particularly in the Concentrates category in Oregon. Over the last few months of 2024, Grape God has made significant strides, moving from a rank of 48 in September to an impressive 26 by December. This upward trajectory is reflected in their sales, which more than doubled from September to December. Such an improvement indicates a growing consumer preference or successful marketing strategies that have bolstered their position in the Concentrates market.
In contrast, Grape God's performance in the Vapor Pens category in Oregon paints a different picture. The brand has struggled to break into the top 30, remaining outside this competitive bracket throughout the period. The rankings in this category have shown little movement, hovering around the 90s, which suggests challenges in gaining traction or facing stiff competition from other brands. The absence from the top 30 could be seen as a point of concern, indicating potential areas for improvement or strategic realignment to capture more market share in the Vapor Pens category.
Competitive Landscape
In the Oregon concentrates market, Grape God has shown a notable improvement in its ranking from September to December 2024, climbing from a position outside the top 20 to 26th place by December. This upward trend in rank is accompanied by a significant increase in sales, particularly in December, suggesting a positive reception of their products. In comparison, Siskiyou Sungrown and Willamette Valley Alchemy have also experienced fluctuations in their rankings, with Siskiyou Sungrown moving from 38th to 28th and Willamette Valley Alchemy improving from 40th to 25th. Meanwhile, Mana Extracts maintained a relatively stable position around the mid-20s, while Covert Extraction saw a dramatic rise to 6th place in November before dropping to 24th in December. This competitive landscape indicates that while Grape God is gaining traction, it faces stiff competition from brands like Covert Extraction, which have demonstrated the ability to capture significant market share quickly.
Notable Products
In December 2024, the top-performing product from Grape God was Strawberry Zkittlez 6* Cold Cured Rosin (1g), ranking first in sales among all products. This was followed by Animal Cookies x Sherbanger Cold Cure Rosin (1g) and Zlushiez N' Later Cold Cure Rosin (1g) in second and third place, respectively. Notably, Strawberry Zkittlez achieved a significant sales figure of 379 units. Melon Fizz #3 Hash Rosin Pod (0.5g), which ranked first in September 2024, dropped to fourth place in December, indicating a shift in consumer preference towards concentrates. Maple Dunks Cold Cure Rosin (1g) also made it to the top five, maintaining a steady position in the concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
