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Aug-2024
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Overview
Market Insights Snapshot
GRAS Cannabis has shown a notable upward trend in the Arizona market, particularly in the Flower category. After not ranking in the top 30 brands in May and June of 2024, GRAS Cannabis broke into the rankings at position 26 in July and continued to climb to 25 in August. This steady progress highlights a positive reception and growing consumer interest in their Flower products. Despite the initial absence from the top 30, the brand's ability to rise in rank over the summer months is indicative of effective market strategies and increasing brand loyalty among consumers.
While the Flower category in Arizona has seen significant improvement, it is important to note that GRAS Cannabis has not yet made a similar impact in other states or categories. The lack of ranking in the top 30 for May and June could be seen as a challenge, but the subsequent rise suggests potential for further growth. As the brand continues to establish itself, monitoring these trends will be crucial for understanding their long-term performance and potential expansion into new markets.
Competitive Landscape
In the competitive landscape of the Arizona flower category, GRAS Cannabis has shown notable improvements in its ranking and sales over the summer of 2024. Starting from a rank of 36 in both May and June, GRAS Cannabis surged to 26th place in July and further climbed to 25th in August. This upward trajectory is significant, especially when compared to competitors like Savvy, which experienced a decline from 9th place in May to 26th in August, and Triple Seven, which fell from 22nd to 27th in the same period. Meanwhile, Grow Sciences and TOASTED have shown fluctuating ranks but have not demonstrated the same consistent improvement as GRAS Cannabis. The steady increase in GRAS Cannabis's rank and sales suggests a growing market presence and consumer preference, positioning it as a rising contender in the Arizona flower market.
Notable Products
In August 2024, the top-performing product for GRAS Cannabis was Fresh Fritter (3.5g), which saw a significant rise to the number one spot with sales reaching 6521 units. Sunset Sherbet (3.5g) followed as the second-ranked product, maintaining its strong performance from previous months. Cali Lightning (3.5g), which had been the top product in July, dropped to the third position. Kosher Kush (3.5g) experienced a decline, falling to fourth place after leading the ranks in May and June. Forest Fire (3.5g) remained consistently in the top five, ending August in the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
