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Jan-2025
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Overview
Market Insights Snapshot
In Arizona, GRAS Cannabis has shown varied performance across different product categories. In the Flower category, the brand struggled to maintain a top-30 ranking, missing the cut entirely for several months before climbing back to 36th place in January 2025. This fluctuation indicates challenges in sustaining market presence in the highly competitive flower segment. However, the Vapor Pens category tells a different story, where GRAS Cannabis made a significant leap from being unranked to achieving the 20th position in December 2024, further improving to 13th by January 2025. This upward trend in Vapor Pens suggests a growing consumer preference for their products in this category.
The sales data for GRAS Cannabis in Arizona highlights interesting trends. While flower sales saw a decline from October to December 2024, they picked up in January 2025, indicating possible seasonal influences or successful marketing strategies. In contrast, the Vapor Pens category experienced a robust sales trajectory, especially notable from November 2024 onwards. The brand's ability to break into and climb the rankings in this category suggests a strategic focus on product innovation or marketing efforts that resonate with consumers. The contrasting performance across these categories underscores the dynamic nature of the cannabis market in Arizona and the importance of adapting to consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, GRAS Cannabis has shown a remarkable upward trajectory, especially notable in the last quarter. Despite not being in the top 20 rankings in October and November 2024, GRAS Cannabis made a significant leap to rank 20th by December 2024, and further climbed to 13th by January 2025. This upward movement indicates a strong growth in sales, positioning GRAS Cannabis as a rising competitor in the market. In contrast, brands like Fade Co. and Drip Oils + Extracts experienced fluctuations, with Fade Co. dropping back to 15th in January 2025 after reaching 13th in December 2024, and Drip Oils + Extracts falling to 14th. Meanwhile, The Giving Tree and IO Extracts have maintained relatively stable positions, with IO Extracts consistently ranking higher. This competitive shift highlights GRAS Cannabis's potential to capture more market share if the current growth trend continues.
Notable Products
In January 2025, Fresh Fritter (3.5g) from GRAS Cannabis maintained its top position in the Flower category with impressive sales of 5,230 units, marking a steady rise from the previous months. Notably, Lychee Dream Distillate Disposable (1g) debuted as the second-best performer in the Vapor Pens category, showcasing a strong entry. Blue Widow Distillate Disposable (1g) climbed to the third position from fifth in December, indicating a significant increase in popularity. Golden Pineapple Distillate Disposable (1g) dropped from third to fourth place, while 24K Gold Punch Distillate Disposable (1g) experienced a decline from second to fifth. This shift in rankings highlights a dynamic change in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
