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Sep-2024
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Overview
Market Insights Snapshot
GRAS Cannabis has shown a notable trajectory in the Arizona market, particularly within the Flower category. Over the summer months, the brand has steadily climbed the ranks, moving from 39th in June to 30th by September. This upward movement indicates a positive trend in their market presence. Despite not being in the top 30 in June, GRAS Cannabis managed to break into this competitive bracket by September, highlighting their growing influence and acceptance among consumers in the state. This progression suggests effective strategies in either marketing, distribution, or product quality that are resonating well with the Arizona audience.
While GRAS Cannabis has successfully entered the top 30 in the Arizona Flower category by September, the absence of ranking data for other states and categories implies that the brand has yet to achieve similar success elsewhere. This could be interpreted as a potential area for growth or a challenge that the brand might need to address. The sales figures support the ranking improvement, as there was a consistent increase from June to July, although a slight dip occurred in August before recovering in September. This fluctuation could be a point of interest for further analysis, possibly reflecting seasonal trends or market dynamics specific to Arizona. Overall, GRAS Cannabis's performance in Arizona showcases a promising upward trend in a competitive market.
Competitive Landscape
In the competitive landscape of the Arizona flower category, GRAS Cannabis has shown a notable upward trend in its ranking over the past few months, moving from 39th in June 2024 to 30th by September 2024. This improvement is significant, especially when compared to competitors like Old Pal, which has seen a decline in rank from 26th to 33rd during the same period, and Triple Seven, which also dropped from 24th to 28th. Meanwhile, MADE has maintained a relatively stable position, hovering around the 29th rank. Despite GRAS Cannabis's lower sales figures compared to some of these competitors, its consistent climb in rank suggests a positive reception in the market, potentially driven by strategic marketing efforts or product differentiation. This trend positions GRAS Cannabis as a rising player in the Arizona flower market, indicating a promising trajectory for future sales growth.
Notable Products
In September 2024, the top-performing product from GRAS Cannabis was Guava Cross (3.5g) in the Flower category, securing the number one rank with sales reaching 1957 units. Fresh Fritter (3.5g), also a Flower product, came in second place, experiencing a drop from its number one rank in August 2024. Jack Herer (3.5g) made a notable entry into the top ranks, securing the third position for the month. Forest Fire (3.5g) maintained a consistent presence in the top five, ranking fourth in September, while Mendo Dosi (3.5g) re-entered the top five, placing fifth. Compared to previous months, Guava Cross (3.5g) and Jack Herer (3.5g) showed significant upward momentum in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
