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Dec-2024
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Overview
Market Insights Snapshot
GRAS Cannabis has shown varied performance across different categories and states. In the Arizona market, the brand's presence in the Flower category has seen a decline in the latter months of 2024, with rankings slipping from 33rd in September to 39th by December. This trend is accompanied by a decrease in sales, which suggests a possible need for strategic adjustments to regain their standing. However, it's noteworthy that GRAS Cannabis made a notable entry into the Vapor Pens category in December, securing the 20th position. This indicates a potential area of growth and could be a strategic pivot point for the brand.
The absence of GRAS Cannabis from the top 30 in other months for the Vapor Pens category in Arizona highlights both a challenge and an opportunity. While the brand has not consistently ranked within the top 30, its appearance in December suggests a late-year push or market acceptance that could bode well for future months. This movement across categories and ranking fluctuations in Arizona provides a dynamic view of the brand's market strategy and consumer reception, hinting at both challenges in maintaining a stable position in the Flower category and potential growth in Vapor Pens. Further insights into other states and categories would offer a more comprehensive understanding of GRAS Cannabis's overall market performance.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, GRAS Cannabis has made a notable entry by securing the 20th rank in December 2024, marking its presence in the top 20 for the first time. This is a significant achievement considering that competitors like Grow Sciences and Micro Bar have shown fluctuating ranks, with Grow Sciences improving from 20th to 18th place over the same period, and Micro Bar experiencing a dip before recovering to 19th. Meanwhile, Earth Extracts has seen a decline, dropping out of the top 20 after September. GRAS Cannabis's entry into the rankings suggests a positive trend in sales and brand recognition, positioning it as a rising competitor in the Arizona vapor pen market.
Notable Products
In December 2024, the top-performing product for GRAS Cannabis was Fresh Fritter (3.5g) in the Flower category, which climbed to the number one rank with sales reaching 4720 units. The 24K Gold Punch Distillate Disposable (1g) in the Vapor Pens category debuted at the second position, showcasing strong initial sales figures. Golden Pineapple Distillate Disposable (1g) and Strainbow Distillate Disposable (1g) followed closely in third and fourth place respectively, indicating a robust performance in the Vapor Pens category. Notably, Fresh Fritter (3.5g) improved from its consistent second-place ranking in previous months to take the top spot in December. The introduction of new Vapor Pens products in December marked a significant shift in the rankings, highlighting a growing consumer interest in this category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
