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Nov-2024
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Overview
Market Insights Snapshot
In Maryland, Grass has shown noteworthy performance across various product categories. For the Edible category, Grass did not make it into the top 30 brands until November 2024, where they debuted at rank 32, indicating an upward trajectory. This is a positive sign of growth in a competitive market. In the Flower category, Grass demonstrated significant improvement, moving from rank 43 in August to 34 by November, which suggests a strong increase in consumer preference or strategic market positioning. Meanwhile, their Vapor Pens category maintained a stable presence, consistently ranking around 30th place, which indicates a steady demand but also highlights potential for growth if they can break into higher ranks.
Despite some categories not breaking into the top 30 in earlier months, the overall trend for Grass in Maryland is promising. The Flower category, in particular, saw a substantial sales increase, hinting at a growing consumer base or effective marketing strategies. The Edible category's entry into the rankings in November marks a pivotal moment for Grass, suggesting that recent efforts in this segment might be paying off. However, the Vapor Pens category's consistent ranking suggests that while Grass has a foothold, there is room for further expansion and improvement to compete more aggressively with other top brands. This mixed performance across categories highlights both the achievements and opportunities for Grass in the Maryland market.
Competitive Landscape
In the Maryland flower category, Grass has shown a notable upward trajectory in its ranking and sales over the past few months. While Grass was not in the top 20 brands from August to October 2024, it made a significant leap to 34th place in November 2024. This improvement is particularly impressive when compared to competitors like Verano and Revelry Herb Company, which maintained relatively stable but lower rankings, with Verano hovering around the mid-30s and Revelry Herb Company dropping from 36th to 43rd. Meanwhile, 1937 and Happy Eddie experienced declines in their rankings, with 1937 falling from 19th to 30th and Happy Eddie from 25th to 31st. Grass's sales have also surged, particularly in November, indicating a strong market response and potential for continued growth. This positive trend positions Grass as a rising contender in the Maryland flower market, suggesting an opportunity for increased market share if the momentum continues.
Notable Products
In November 2024, Grass's top-performing product was the Rose Gold Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from October with notable sales of 761 units. The Choptank Punch Pre-Ground (14g) in the Flower category emerged as the second best-seller, making its debut in the rankings. World Atlas Pre-Ground (14g) and Talent Show Pre-Ground (7g), both in the Flower category, secured the third and fourth spots respectively, also appearing for the first time. The CBN:THC 2:1 Bay Berry Gummies 10-Pack (200mg CBN, 100mg THC) in the Edible category dropped from third to fifth place, indicating a slight decline in its sales momentum. This shift in rankings highlights a strong performance in the Flower category for November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
