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Oct-2024
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Overview
Market Insights Snapshot
Grass has shown varied performance across different categories in Maryland. In the Edible category, Grass re-entered the top 30 rankings in October 2024, securing the 34th position after not being ranked in the preceding months. This resurgence could indicate a growing demand for their edible products, as evidenced by the increase in sales from July to October. In contrast, the Flower category saw Grass maintaining a steady presence, hovering around the 43rd and 45th positions over the months. Despite not breaking into the top 30, the consistent ranking suggests a stable consumer base for their Flower products.
The Vapor Pens category tells a different story for Grass in Maryland. Grass maintained its position within the top 30, although its rank slightly declined from 27th in July to 29th by October. This category experienced a notable sales drop between August and October, which could be a signal of shifting consumer preferences or increased competition. The consistent presence in the top 30, however, indicates that Grass still holds a significant market share in the Vapor Pens category, despite these fluctuations. This mixed performance across categories highlights the diverse challenges and opportunities Grass faces in the Maryland market.
Competitive Landscape
In the Maryland Vapor Pens category, Grass has maintained a relatively stable position over the past few months, consistently ranking at 29th place from August to October 2024. This stability in rank suggests that Grass has managed to sustain its market presence despite fluctuations in sales, which saw a decline from August to October. In contrast, O.penVape experienced a significant drop in rank, moving from 17th in July to 31st in October, accompanied by a notable decrease in sales. Meanwhile, Black Label Brand showed a positive trend, improving its rank from 33rd in July to 27th in October, indicating a potential rise in consumer preference. District Cannabis and Equity Extracts have shown fluctuations in their rankings, with District Cannabis dropping slightly and Equity Extracts experiencing a more volatile pattern. These dynamics highlight the competitive landscape in which Grass operates, where maintaining a stable rank amidst varying sales figures is a notable achievement, especially as some competitors face more pronounced challenges in maintaining their market positions.
Notable Products
In October 2024, the top-performing product for Grass was the Rose Gold Distillate Cartridge 1g in the Vapor Pens category, achieving the number one rank with notable sales of 592 units. The Sour Tsunami Distillate Cartridge 1g, also in the Vapor Pens category, followed closely in second place, although it dropped from the first position it held in September. The CBN:THC 2:1 Bay Berry Gummies 10-Pack, an Edible, secured the third position, marking its first entry into the top ranks. Zen Breath Distillate Cartridge 1g and Grape Soda Distillate Cartridge 1g occupied the fourth and fifth positions, respectively, both making their debut in the October rankings. This shift in rankings highlights a strong performance in Vapor Pens for Grass, with several new entries impacting the leaderboard this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
