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Nov-2024
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Overview
Market Insights Snapshot
Grasslands has shown varied performance across Canadian provinces, particularly in the Flower category. In Alberta, the brand has not been featured in the top 30 rankings for the past few months, indicating a potential area for improvement. However, the sales figures in Alberta have shown a positive trend, increasing from September to November. This suggests that while Grasslands may not yet be a leading brand in Alberta, there is an upward trajectory in consumer interest and sales volume.
In contrast, British Columbia tells a different story for Grasslands. The brand has maintained a strong presence, consistently ranking in the top 30 from August to November. Notably, Grasslands climbed from 59th to 26th position between August and September, maintaining this position through October before slightly dropping to 27th in November. Despite this minor drop in ranking, the sales figures have remained robust, with October seeing particularly high sales. This suggests that Grasslands has established a solid foothold in British Columbia's Flower market, distinguishing itself as a competitive player.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Grasslands has shown a notable improvement in its market position from August to November 2024. Initially ranked at 59th in August, Grasslands made a significant leap to 26th by September, maintaining a stable position in October and slightly adjusting to 27th in November. This upward trend in rank is indicative of a positive reception and increased sales performance, which aligns with the brand's strategic efforts to capture market share. In contrast, Cookies started outside the top 20 but showed a consistent climb, reaching 25th by November, suggesting a growing competitive threat. Meanwhile, FIGR experienced fluctuations, peaking at 18th in September before dropping to 39th in October and recovering slightly in November, which could indicate volatility in their sales strategy. Similarly, Color Cannabis and Magi Cannabis maintained relatively stable positions, with slight rank variations, suggesting steady sales but limited growth in market share. Grasslands' ability to sustain its improved rank amidst these dynamics highlights its competitive resilience and potential for further growth in the British Columbia Flower market.
Notable Products
In November 2024, the top-performing product for Grasslands was Sativa (28g) in the Flower category, maintaining its number one rank from the previous two months with sales reaching 2590 units. Indica (28g), also in the Flower category, held the second position consistently from September to November, with sales of 1864 units. Notably, Sativa (28g) overtook Indica (28g) in September and has retained the lead since then. This shift in rankings highlights Sativa's growing popularity over the past few months. Overall, the Flower category continues to dominate the sales for Grasslands.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
