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Oct-2024
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Overview
Market Insights Snapshot
Grasslands has shown a notable performance in the flower category across different Canadian provinces, particularly in British Columbia. Starting from an unranked position in July 2024, Grasslands made a significant leap to rank 59th in August, followed by a remarkable climb to 24th in September, and maintained a strong position at 25th in October. This upward trend signals a growing consumer interest and market penetration in the province. The consistent presence in the top 30 from September onwards suggests that Grasslands is effectively capturing market share in British Columbia's competitive flower category.
In contrast, the performance in Alberta paints a different picture. Grasslands did not appear in the top 30 rankings for the flower category from July to October 2024, indicating challenges in gaining a foothold in this market. This absence from the top ranks could imply either a highly competitive environment or potential areas for strategic improvement. Despite these challenges, the brand's overall sales figures in Alberta, although not detailed here, might offer insights into consumer preferences and purchasing behaviors. This disparity between provinces highlights the varying dynamics of regional markets and the importance of tailored strategies to enhance brand performance across different geographic areas.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Grasslands has shown a notable fluctuation in its market position over the past few months. After not ranking in the top 20 in July 2024, Grasslands made a significant leap to 59th place in August, then further improved to 24th in September, before slightly dropping to 25th in October. This upward trend in rank suggests a strong recovery and growing consumer interest. In contrast, Color Cannabis maintained a relatively stable position, hovering around the 23rd and 24th ranks, indicating steady sales performance. Meanwhile, Hiway experienced a decline from 18th in July to 25th in September, before recovering to 23rd in October, showcasing a volatile market presence. 3Saints and Magi Cannabis also demonstrated varying trends, with 3Saints improving its rank from 38th in July to 27th in October, and Magi Cannabis showing a slight decline from 29th to 28th over the same period. These dynamics highlight the competitive pressures and opportunities for Grasslands as it seeks to solidify its position in the market.
Notable Products
In October 2024, the top-performing product for Grasslands was Sativa (28g) in the Flower category, maintaining its number one rank from the previous month with sales of 2,566 units. Indica (28g) also held steady in the Flower category, retaining its second-place position from September 2024, with sales reaching 1,932 units. Notably, Sativa (28g) has shown a consistent upward trend, climbing from the second position in August 2024 to first in September and maintaining that spot in October. Indica (28g) started as the top product in July and August but has since been surpassed by Sativa. This shift highlights Sativa's growing popularity and dominance in the product lineup over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
