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Jan-2025
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Overview
Market Insights Snapshot
Grasslands has shown varying performance across different provinces and categories, with notable fluctuations in ranking and sales. In Alberta, the brand has struggled to maintain a top-tier position in the flower category, as it failed to make the top 30 in January 2025 after fluctuating between 76th and 93rd place in the previous months. This decline in ranking is mirrored by a drop in sales from November to December 2024, indicating potential challenges in maintaining market share in this region. On the other hand, British Columbia tells a different story, where Grasslands has consistently improved its standing, moving from 25th in October 2024 to 20th by January 2025. This upward trend is supported by a steady increase in sales, suggesting a positive reception among consumers in the province.
The performance of Grasslands in British Columbia is particularly noteworthy given the competitive nature of the flower category. The brand's ability to climb the rankings and increase sales over several months highlights its growing popularity and potential for further expansion in this market. In contrast, the situation in Alberta raises questions about the brand's strategy and market dynamics, as it was unable to secure a spot in the top 30 by January 2025. The contrasting trends between these two provinces provide a glimpse into the diverse challenges and opportunities faced by Grasslands, underscoring the importance of tailored approaches to different markets for sustained growth.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Grasslands has shown a notable upward trajectory in its rank and sales performance over the past few months. Starting from a rank of 25 in October 2024, Grasslands climbed to the 20th position by January 2025, indicating a positive momentum in the market. This improvement is significant when compared to competitors like Redecan, which fluctuated around the 20th rank but fell out of the top 20 by January 2025. Meanwhile, Highly Dutch and MTL Cannabis maintained stronger positions, although they experienced slight declines in January. Notably, DEALR made a remarkable leap from 31st to 15th in November but could not sustain the momentum, dropping to 21st by January. Grasslands' consistent sales growth, culminating in a substantial increase from October to January, suggests a strengthening brand presence and potential to further climb the ranks amidst fluctuating performances from its competitors.
Notable Products
In January 2025, Grasslands' top-performing product was Sativa (28g) in the Flower category, maintaining its consistent number one rank from previous months. This product saw a notable increase in sales, reaching 3,581 units, which is a significant jump from December 2024. Indica (28g), also in the Flower category, held steady at the second rank, with sales slightly decreasing to 2,053 units compared to December. The rankings for both products have remained unchanged since October 2024, indicating a stable preference among consumers. Overall, Sativa (28g) continues to outperform other products in the lineup, emphasizing its strong market presence.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
