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Sep-2024
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Overview
Market Insights Snapshot
Grassroots has shown varied performance across different categories and states in recent months. In Arizona, their Flower category has seen a steady improvement in rankings, moving from 19th in June to 14th by September, reflecting a consistent demand. Conversely, in Illinois, the brand experienced a decline in the Concentrates category, dropping from 10th in July to 14th in September, which could indicate increased competition or shifting consumer preferences. Notably, in Massachusetts, Grassroots managed to break into the top 30 for Flower in August, climbing to 29th, although they slipped slightly to 31st in September, suggesting a need for sustained efforts to maintain their position.
In Maryland, Grassroots has demonstrated strong performance, particularly in the Concentrates category, where they reached the top spot in August and maintained it through September. This indicates a robust market presence and consumer loyalty in that region. Meanwhile, their Flower category in Ohio saw a high ranking, peaking at 3rd in July before stabilizing at 7th by September, which still represents a strong market position. However, in Nevada, Grassroots faced challenges in the Flower category, where they fell out of the top 30 in September after previously ranking as high as 16th in August, signaling potential issues in market penetration or product reception.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Grassroots has maintained a stable position, consistently ranking 6th from July to September 2024, after improving from 8th place in June. This steady rank reflects a positive trend in sales, with Grassroots experiencing a continuous increase from June to September, suggesting effective market strategies and consumer loyalty. In contrast, Strane, which started at 6th place in June, climbed to 4th in July and August but dropped to 5th in September, indicating some volatility in their market performance. Meanwhile, Garcia Hand Picked showed a notable upward trajectory, moving from 12th in June to 7th by September, which could pose a competitive threat if this trend continues. Modern Flower also improved its rank from 14th in June to 8th in September, reflecting a similar upward momentum. However, District Cannabis maintained a strong presence, consistently ranking in the top 5, which highlights the competitive pressure Grassroots faces from established brands. These dynamics underscore the importance for Grassroots to continue leveraging its strengths to maintain and potentially improve its market position amidst growing competition.
Notable Products
In September 2024, Gelato 33 (3.5g) topped the sales chart for Grassroots, achieving the highest rank among all products with a notable sales figure of 8,696 units. Novarine (3.5g) followed closely in second place, marking its debut in the rankings for this month. Singapore Sling (3.5g), which was the top performer in August, slipped to third place despite a strong sales performance throughout the summer. Ghost Rider (3.5g) entered the top five for the first time, securing the fourth position. GMO Cookies Smalls (5.66g) rounded out the top five, maintaining a steady rank in its first appearance on the list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
