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Dec-2024
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Overview
Market Insights Snapshot
Grassroots has shown a varied performance across different states and product categories. In Arizona, the Flower category saw a decline in rankings from 13th in October to 19th in December, alongside a notable decrease in sales. Meanwhile, in Illinois, Grassroots exhibited a strong presence in the Pre-Roll category, maintaining a steady ranking around 11th to 12th throughout the last quarter of 2024. However, their Flower category in Illinois experienced fluctuations, peaking at 13th in November before dropping to 16th in December. On the other hand, in Massachusetts, Grassroots struggled to maintain a top position in the Flower category, consistently ranking outside the top 30, indicating challenges in market penetration.
In Maryland, Grassroots showed impressive performance, particularly in the Concentrates category, where they achieved the top rank in both November and December. This indicates a strong foothold and consumer preference in this segment. The brand also maintained a solid position in the Flower category, consistently ranking around 6th to 7th. However, in Nevada, Grassroots faced setbacks, with the Flower category disappearing from the top 30 by December, reflecting potential challenges in maintaining competitive sales. In Ohio, the Flower category saw a slight dip in rankings but maintained a strong presence within the top 10, suggesting stable consumer demand in the region.
Competitive Landscape
In the competitive landscape of Maryland's flower category, Grassroots has maintained a consistent presence, ranking 7th in September, October, and December 2024, with a slight improvement to 6th in November. This stability in rank suggests a strong market position, even as competitors like Savvy gained momentum, climbing from 9th in September to 6th by December, surpassing Grassroots in the final month. Meanwhile, Modern Flower showed a notable rise from 12th in October to 8th in December, indicating increasing competition. Despite these shifts, Grassroots' sales showed a positive trend, peaking in November before a slight dip in December, reflecting its resilience against competitors like Evermore Cannabis Company, which fluctuated in rank and sales. District Cannabis consistently outperformed Grassroots, maintaining a top 5 position throughout, highlighting the competitive pressure at the top tier of the market. Overall, Grassroots' ability to hold its rank amidst dynamic market changes underscores its strong brand presence and potential for growth in Maryland's flower sector.
Notable Products
In December 2024, Apple Tarts (3.5g) maintained its position as the top-selling product for Grassroots, continuing its number one ranking from the previous month with notable sales of 8,551 units. Tarts (3.5g) climbed to the second spot, showing a strong presence after not being ranked in November 2024. The Take 5 - Layer Cake Shorties Pre-Roll 5-Pack (2g) entered the rankings at third place, indicating a rise in popularity. Essentials - Unicorn Piss Distillate Cartridge (1g) held steady at fourth place, consistent with its performance in November. Stardawg x Northern Lights (3.5g) debuted at fifth place, showcasing its entry into the top five rankings for the first time.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
