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Jan-2025
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Overview
Market Insights Snapshot
Grassroots has shown varied performance across different states and categories. In Arizona, the brand's presence in the Flower category has fluctuated, with a notable dip to rank 22 in December 2024, before recovering to rank 15 in January 2025. This indicates a potential rebound after a challenging period. Meanwhile, in Illinois, Grassroots has maintained a relatively stable presence across multiple categories. The Flower category saw a slight decline in rank from 14 in December 2024 to 17 in January 2025, while the Pre-Roll category remained more consistent, holding the 12th position in three out of the four months analyzed. However, it's worth noting that Grassroots did not maintain a top 30 position in the Concentrates category after November 2024, suggesting a potential area for improvement or market strategy adjustment.
In Massachusetts, Grassroots struggled to maintain a top 30 rank in the Flower category, slipping from rank 30 in October 2024 to 38 by January 2025, indicating a challenging market environment or competitive pressure. Conversely, in Maryland, Grassroots has performed exceptionally well in the Concentrates category, consistently holding the top rank from November 2024 to January 2025. This highlights Maryland as a strong market for Grassroots, with stable performance in both the Flower and Pre-Roll categories as well. Additionally, the brand's performance in Ohio has been commendable, with the Flower category maintaining a top 10 rank throughout the period, despite minor fluctuations. However, in Nevada, Grassroots fell out of the top 30 in the Flower category in December 2024, before re-entering at rank 20 in January 2025, indicating volatility in their market position.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Grassroots has demonstrated a consistent performance, maintaining a stable rank between 6th and 7th place from October 2024 to January 2025. This stability is noteworthy, especially when compared to competitors like Fade Co., which experienced a decline from 2nd to 4th place, and SunMed, which dropped from 1st to 5th place over the same period. Grassroots' ability to sustain its position amidst such fluctuations suggests a resilient market presence. Meanwhile, Curio Wellness showed a more volatile trajectory, peaking at 6th place in October before falling to 12th in December and recovering to 8th in January. Interestingly, Savvy surpassed Grassroots briefly in December, achieving 6th place, but fell back to 7th in January. These dynamics indicate that while Grassroots is not leading the market, its consistent sales performance positions it as a reliable player in the Maryland flower market.
Notable Products
In January 2025, Tarts (3.5g) reclaimed its position as the top-performing product for Grassroots, moving up from the second rank in December 2024 with sales of 7,476 units. The RNB Headband Pre-Roll (1g) emerged as a strong contender, securing the second spot despite not ranking in previous months. Singapore Sling (3.5g) and Animal Mint Cake (3.5g) made their debut in the rankings, achieving third and fourth places respectively. Novarine (3.5g), which was previously ranked second in October 2024 and third in November 2024, fell to fifth place in January 2025. This reshuffling highlights a dynamic shift in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
