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Oct-2024
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Overview
Market Insights Snapshot
Grassroots has demonstrated varied performance across different states and categories over recent months. In Arizona, the brand has maintained a steady position in the Flower category, remaining consistently within the top 20, with a slight improvement from 19th to 16th place. This shows a positive trend in the market, with sales also reflecting an upward trajectory. Conversely, in Massachusetts, Grassroots has struggled to break into the top 30 for the Flower category in July but showed significant improvement by October, moving up to 28th place. This indicates a potential growing acceptance or strategy shift that is beginning to pay off in the Massachusetts market.
In Illinois, Grassroots has shown resilience in the Concentrates category, maintaining a top 10 presence despite a dip in sales during August and September. However, the Flower category in Illinois has seen more fluctuation, with Grassroots moving from 14th to 22nd place and then back to 15th, reflecting a volatile market or competitive pressures. Meanwhile, in Maryland, Grassroots has consistently been a strong performer in Concentrates, holding the 2nd position throughout the months, which highlights their solid footing in this category. Additionally, the Pre-Roll category in Maryland saw a notable uplift from 10th to 5th place in October, suggesting a successful strategy in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Grassroots has demonstrated a dynamic performance over the past few months. Starting from a strong position at rank 3 in July 2024, Grassroots experienced a dip to rank 7 in both August and September, before climbing back to rank 5 in October. This fluctuation in rank suggests a competitive market environment, with brands like Seed & Strain Cannabis Co. and Klutch Cannabis consistently maintaining higher ranks, with Klutch Cannabis securing the 3rd position throughout the period. Notably, Good Green has shown a significant upward trend, moving from rank 12 in July to rank 7 by October, indicating a potential rising competitor. Despite these challenges, Grassroots' sales figures reveal resilience, with a notable recovery in October, aligning with its improved rank. This competitive analysis highlights the importance for Grassroots to strategize effectively to maintain and enhance its market position amidst strong contenders in the Ohio Flower category.
Notable Products
In October 2024, the top-performing product for Grassroots was Tarts (3.5g) in the Flower category, achieving the number one rank with notable sales of 11,128 units. Novarine (3.5g) and GMO Cookies Smalls (5.66g) followed closely, securing the second and third positions, respectively, with both showing an improvement from their previous ranks in September. Cap Junky (3.5g) entered the top five for the first time, ranking fourth. Mimosa Kush Mints (3.5g) shifted from third place in August to fifth in October. These shifts indicate a dynamic change in consumer preferences within the Flower category over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
