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Nov-2024
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Overview
Market Insights Snapshot
Grassroots has shown notable performance across various states, particularly in the Flower category. In Arizona, the brand has consistently improved its ranking, moving from 14th in August to 12th by November, alongside a steady increase in sales. Meanwhile, in Illinois, Grassroots has made significant strides in the Flower category, climbing from 23rd to 13th place, with a marked increase in sales figures, indicating a strong market presence. However, the brand's performance in Massachusetts has been less consistent, as it briefly entered the top 30 in October but fell out again by November, suggesting challenges in maintaining a foothold in that market.
The Concentrates category presents a mixed picture for Grassroots. In Maryland, the brand has maintained a strong position, moving to the top rank by November, which underscores its dominance and consumer preference. In contrast, the brand's presence in Nevada has waned, as it dropped out of the top 30 by November, indicating potential areas for improvement or strategic shifts. Meanwhile, Grassroots has shown consistent performance in the Pre-Roll category within Maryland, holding steady at 5th place for two consecutive months, which might reflect a stable consumer base. These movements highlight both potential growth opportunities and areas needing strategic adjustments for Grassroots as it navigates different market landscapes.
Competitive Landscape
In the competitive landscape of the Flower category in Maryland, Grassroots has shown a notable upward trajectory in recent months. Starting from a rank of 6th in August 2024, Grassroots experienced a slight dip to 7th place in both September and October, before climbing back to 5th in November. This positive shift is significant when compared to competitors like Fade Co., which saw a decline from 1st to 3rd place over the same period, and District Cannabis, which dropped from 4th to 6th. Meanwhile, Strane maintained a steady 4th position, indicating a stable presence in the market. The resurgence in Grassroots' ranking is accompanied by an increase in sales, suggesting effective strategies in capturing market share amidst fluctuating performances by other brands. This trend positions Grassroots as a resilient competitor, poised to leverage its momentum for further growth in the Maryland Flower market.
Notable Products
In November 2024, the top-performing product from Grassroots was Apple Tarts (3.5g) in the Flower category, achieving the number one rank with sales of $10,293. Mimosa Kush Mints (3.5g) also showed a strong performance, climbing to the second position from the fifth in October. Novarine (3.5g) maintained a steady presence, ranked third after being in the second position in October. Mimosa Kush Mints Pre-Roll (1g) entered the rankings at fourth place, indicating a growing interest in pre-rolls. Ghost Rider (3.5g) rounded out the top five, marking its re-entry into the rankings after being unranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
