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Jul-2024
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Overview
Market Insights Snapshot
Green Gruff's performance in the Michigan cannabis market has shown some notable trends over the past few months. Specifically, in the Edible category, Green Gruff did not make it into the top 30 brands from April to July 2024. This absence from the rankings could be seen as a challenge for the brand, highlighting a potential area for growth and market penetration. Despite not being in the top 30, Green Gruff's sales in Michigan showed some movement, with a recorded $12,265 in July 2024. This sales figure indicates that while the brand is not among the top competitors, it is still maintaining a presence in the market.
Across other states and categories, Green Gruff's performance could provide additional insights into its market strategy and consumer reception. The lack of ranking information for other states suggests that Green Gruff may not be a leading player in those regions either, or it may not be present in those markets. This could imply either a strategic focus on specific markets like Michigan or potential opportunities for expansion. Understanding these dynamics could be crucial for stakeholders looking to evaluate Green Gruff's overall market position and growth potential within the cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Green Gruff has shown notable movement in recent months. After not ranking in the top 20 from April to June 2024, Green Gruff entered the rankings at 97th place in July 2024. This entry is significant when compared to other brands like Hype Cannabis Co., which saw a decline from 64th place in April to 90th in July, indicating a downward trend. Similarly, Zilla's consistently ranked near the bottom, fluctuating between 96th and 100th place. Meanwhile, Element and Zoobies also entered the rankings in July, at 93rd and 100th place respectively. These shifts suggest that Green Gruff's recent entry into the rankings could be a sign of growing market presence and potential for upward mobility, especially as other competitors show signs of instability or decline.
Notable Products
In July 2024, the top-performing product for Green Gruff was CBD Relax & Calming Dog Chews 24-Pack (120mg CBD), maintaining its first-place ranking for three consecutive months with a sales figure of 317 units. The second-best product was CBD Relax & Calming Dog Chews 90-Pack (180mg CBD, 6.35Oz), which also held its position from June with notable sales growth. Soothe CBD Skin & Coat Soft Dog Chews 24-Pack (120mg CBD) entered the rankings in third place, showing significant improvement from earlier months. CBD Ease Joint & Hip Coconut Pumpkin Dog Treats 24-Pack (60mg CBD) saw a slight decline, dropping to fourth place from its previous second and third positions. CBD Peanut Butter Tincture (600mg CBD) remained steady in fourth place, consistent with its performance in June, indicating stable consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
